Water defines 'Comfort of Sleep' for Foam Home

Redefining the comforts of sleep is what the new campaign of Orthogel Mattresses created by Water Brand Consulting conveys. It showcases Orthogel, the new range of mattresses by Foam Home made with advanced gel technology developed by Bayer, Germany.

Orthogel, plays heavily on comfort and ergonomics to create a tridimensional support system in their mattresses that perfectly distributes body weight, eliminates pressure points, creates a zero bounce effect and maintains perfect alignment to make one feel weightless. The creative team has hinged their communication proposition on the `weightless’ concept. A series of print campaigns have been designed for the first phase which will be extended in diverse media including new media.

Talking about the campaign, Vandana Sethi, Founder & Director, Water Brand Consulting says, `It needs soft comfort to ease a hard day’s night and this could be best expressed through the concept of ‘weightlessness’. Besides, going forward, this central thought would not be disturbed as we explore deeper insights into sleep solutions creatively.’

“The creative solution offered by the team at Water was sound and the premise was clear. The communication was completely in sync with our idea and visually convincing”, added Sabina Bhanpurwala, CEO - Foam Home.

Foam Home offers the Orthogel range of mattresses and pillows made with the futuristic gel technology in three variants:  Visco Gel, Latex Gel and Ergo Gel. They are made of 100% pure polyurethane foam and a 3 zone high load bearing layer at the base, ensuring a perfect balance between support and comfort.