Water Interbrand makes significant gains in its Q1
Water Consulting, the Strategic Branding company of DDB Mudra Group, now being integrated with Interbrand, World’s leading Brand Consulting, has shown substantial gains in its first quarter of joint operations.
In the recent months, it has managed to build relationships as well as upscale its offerings.
While the strengthening of relationships has been done on key existing businesses like Godrej Tyson Foods & Etisalat, the new engagements include PepsiCo GNG Brands Quaker and Tropicana, Asian Paints PPG Corporate Branding & Environment Design, XLRI Rebranding, MoneyGram Brand Expression & EMMBI Brand Strategy, Identity & Engagement.
Notably, 3 of its key engagements involve overseas relationships – PepsiCo where the assignment was about Branding of PepsiCo’s new H&W play - Global Nutrition Group, Etisalat – where a new Brand is being created and MoneyGram where Brand Expression is being localized.
Graham Hales, CEO of Interbrand London who also looks after India, currently in Mumbai said - “The emphasis on all assignments being carried out now is in line with Interbrand’s commitment to creating & managing Brand Value in a benchmark way.”
“Significantly, Water’s central philosophy of creating Brand’s that resolve socio cultural conflicts has found great resonance with Interbrand’s inspirational belief that Brands have the power to change the world.” added Ashish Mishra, Business Head & Head of Strategy for India Operations.
“Being a pioneer and a leading Global Brand Consulting network, we would like to create a clearer understanding of how Brands are living Business assets which when managed well across touch points, create identification, differentiation and value” underlined Graham Hales while talking about plans of demonstrating that through assessment of Brand Value of leading Indian Brands in key sectors in the near future.
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