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Water on upstream, adds five new accounts

Water, a strategic business unit of Mudra India the Branding & Communcations Agency of the Mudra Group, has recently bagged five projects in the areas of brand strategy, identity design, brand architecture & environment design. The companies that have engaged Water are HMEL (HPCL Mittal Energy Limited), Novartis, Reliance Infrastructure, Jafra and Vaibhav Empire.

HMEL is a joint venture between Hindustan Petroleum Corporation Limited (HPCL) and Mittal Energy Investment Private Ltd, Singapore. Water is assigned the task of creating the identity and behavior guideline for their product brand.

Reliance Infrastructure Ltd is India's largest private sector enterprise in power utility and infrastructure. The company is focused on the development of urban infrastructure including MRTS, roads, sealink, airports, business districts, convention centre and SEZ.

Water has been commissioned to do branding for the transport services straddling metros, highways and more.

Commenting on the wins, Ashish Mishra, Chief Strategist & Head, Water said, "Water is an upstream partner in the Mudra Group's Inventive Brand Solutions value chain. We create brands and advertising communicates them. And creating a brand is about creating a culture. Branding is all about business opportunities, architecture, resources and competencies on the inside; product & services, communication, engagement and experience on the outside. Overall, we create a business bases for brands, frame-work it, and create its multi-sensorial expression; and contrary to the myth about branding taking a long time to deliver results, we are confident of our strategies and designs making a difference right away"

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