Wavemaker holds on to L'Oréal India account worth Rs 750 Cr
According to media reports, Wavemaker has retained the L'Oréal India media business. The account was won following a multi-agency pitch process that also involved agencies like Publicis, PHD and IPG.
The account size is reportedly pegged at Rs 750 crore.
L’Oréal commenced its operations in India in 1994. It sells a wide range of products under its mass-market brands – L’Oréal Paris, Garnier, Maybelline New York, professional hair products under the Matrix and Kérastase brands, and premium beauty products under Lancôme, Kiehl’s, Vichy and La Roche-Posay.