Wavemaker India wins the integrated media duties for Havmor ice cream

A multi-agency pitch has led Wavemaker India to win the integrated media duties for Havmor ice cream. The account is worth approximately Rs 100 to Rs 150 crores.

In the past, Havmor worked with a small, lesser-known agency. Earlier this year, it decided to call a multi-agency pitch, which was won by Wavemaker Mumbai.

Havmor Ice Cream is one of the largest ice cream brands in India. Over the last decade, Havmor's brand presence has grown tenfold, and the company has become one of the country's fastest-growing ice cream brands. The company operates 60,000 retail outlets across states and has over 200 flagship parlors.