WazirX partners with MoEngage to create seamless customer journeys

WazirX, one of India's leading cryptocurrency exchanges, has joined hands with MoEngage, a leading insights-led customer engagement platform, to increase the adoption of Web3 and Crypto in India. Using MoEngage’s proficiency in journey orchestration and campaign optimization, WazirX aims to build and sustain multiple digital touchpoints across their customers’ journeys and use AI-Driven insights to course-correct wherever necessary.

Since the great bull run of 2017, cryptocurrency adoption has exploded worldwide. WazirX secured its niche in the Indian Crypto sector by being one of the first exchanges and launching at the right time. Furthermore, by highlighting the capabilities of digital currencies, the exchange is essentially spearheading the crypto and blockchain adoption in India. The company is focused on enabling the transition from a centralized to a decentralized world that will help every Indian build a new investment and earning avenue. Using MoEngage, WazirX intends to elevate its customer onboarding and app promotions with respect to the crypto industry in India.

“At MoEngage, we are dedicated to assisting brands in achieving their customer engagement goals by helping them evolve from a campaign-centric approach to a customer-centric approach. So we are thrilled to partner with WazirX and look forward to helping create richer journeys for their customers using our deep segmentation capabilities and providing unparalleled scalability. We’re thrilled to see where this partnership will take us!”- said Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage.

Rajagopal Menon, Vice President Marketing, WazirX, said about utilizing MoEngage to drive the next level of growth and adoption of WazirX, "We aim to put India at the forefront of the crypto revolution by constantly innovating and building the most secure, reliable, easy to use the crypto-exchange platform and assist the industry in developing a regulated ecosystem. Through our partnership with MoEngage, we intend to further develop as a brand by leveraging their deep segmentation abilities and scaling up our marketing initiatives by creating seamless journeys for our customers.”