WBD emerges as the No. 1 kids’ entertainment network in Urban India

Warner Bros. Discovery kicks off the festive season early by emerging as the No. 1 kids’ entertainment network in India. As per Broadcast Audience Research Council (BARC) data, WBD has captured the leadership position with an average market share of 28% in the last eight weeks in all India Urban markets (Wk: 24 – 31’ 2022). The network comprises India’s most celebrated kids’ entertainment channels including Cartoon Network, POGO and Discovery Kids. 

Each of these industry pioneering channels have entertained kids and families with innovative content and memorable experiences, thereby collectively elevating the network to achieve this remarkable milestone. From iconic global characters to local superheroes, the network consistently strings together blockbuster shows across a host of kids’ entertainment genres.

Cartoon Network continues to be the popular destination with a newly launched re-energised brand promise ‘Redraw Your World’. The channel gathered unprecedented reception to its fresh content comprising the most loved shows like Japanese anime ‘Dragon Ball Super’ dubbed in regional languages, fan-favourite ‘The Tom & Jerry show', and action-adventure series ‘Ben 10’, amongst others. POGO, the only-for-India kids’ entertainment channel, has steadily drawn audiences with adored homegrown and international IPs. These include India’s favourite superhero animated show Ekans - Snakes Awake, the standout debuted ‘Titoo – Har Jawaab Ka Sawaal Hu’, classics such as ‘Chhota Bheem’ and the escapades of ‘Grizzy and The Lemmings’. Discovery Kids witnessed a consistent increase in popularity through their strategic investments in Indian IPs such as ‘Little Singham’ and ‘Fukrey Boyzz’.  

Arjun Nohwar, General Manager - South Asia, Warner Bros. Discovery said, “Warner Bros. Discovery’s market leadership in the kids’ entertainment genre is a testament to our fan-first approach in everything we do. Our strong library of iconic characters, original IPs and popular shows consistently bring audiences back to our channels while our strategy of improving relevance through multiple local languages has proved to be our ace in the pack. This dominant position in the Urban India market gives us tremendous confidence to bring new offerings in the future while we continue to innovate our content.”