We are not entering into a partnership with FoodFood, says Discovery

The planned partnership between Discovery Communications and celeb chef Sanjeev Kapoor’s FoodFood has fallen through. When contacted, in a statement issued Discovery Communications said, “At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year. India remains a global priority market for Discovery and we will continue to explore opportunities as we expand our business and accelerate our strategic growth investments here.” 

It may be noted here that Discovery Communications had announced in May 2016 about the acquisition of a majority stake in FoodFood channel. 

A joint venture between Turmeric Vision promoter Sanjeev Kapoor, Malaysia-based Astro Overseas and Mogae Consultants, FoodFood channel was launched in 2011 and is available on leading DTH and cable platforms across India. 

Phone calls to Sanjeev Kapoor went unanswered.