We have high hopes from our 'Dipper Condoms' work: Rahul Jauhari

Rediffusion Y&R has opened its score at Cannes Lions this year with a Bronze Lion in the Health and Wellness category for its work, titled ‘Dipper Condoms’, done for Tata Motors. Of the shortlists declared so far (June 21, 2016), the work has also been shortlisted in Media Lions and Outdoor.

Meanwhile, Rediffusion Y&R had secured four more shortlists in the Health and Wellness category – three for its work done for Amway Nutrilite Fiber and one for its work done for HLL Lifecare’s Moods 1500 Dots Condom.

While speaking on the agency’s metal prospects at Cannes Lions 2016, Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R, said, “We have high hopes from ‘Dipper Condms’, our work done for Tata Motors.” He further said, “Outdoor and Media are some of the other categories where we hope to score well.”

On India’s performance at Cannes Lions this year, Jauhari said, “One can only wish and hope that as a country we do better and better.”

While Jauhari is not attending the Festival this year, he feels that over the years, Cannes Lions has pretty much become the grandest and most inspiring collective show of the advertising industry worldwide. One could always look forward to some sterling work that changed the way one saw a category or the way one advertised.