We hope to grow 100%, reach turnover of Rs 200 cr by 2023-end: Rajat Tuli, Ustraa

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As 2023 kicks off, Adgully has approached key industry leaders to Crystal Gaze into 2023, as part of our annual Trending Now series, to highlight the major trends and developments that they see dominating the industry in the year ahead.

Rajat Tuli Co- Founder , Ustraa speaks about the key trends dominating in the men’s grooming industry, the trends they expect and much more.

Key trends in Men’s grooming sector

On men’s grooming previously niche categories like skincare becoming mainstream, men will invest more in the way they look which is good news for all of us. We are also seeing an upgrade from mass Deo to fine fragrances and that will continue to increase. Owing to the massive popularity of Virat Kohli and Leo Messi the fade beard style will continue to rule.

Men are now actively seeking help to look good, therefore, specialised salons for men offering more than basic haircuts and shaves will continue to sprout. The impact of these trends will lead to product launches addressing grooming issues like hair loss due to male pattern baldness or de-tan creams for men.

Expectations from 2023

We are really excited about 2023, we crossed our pre-covid revenue number in 2022.  2023 is the year when we are gearing up for massive growth. The tailwinds that the women’s D2C brand experienced in the last few years will be seen in men's grooming too. We hope to grow 100% and reach a turnover of Rs 200 crore by the end of 2023.

Focus areas for 2023

The focus area will be to build on our online presence and grow our website business 3x. Furthermore, expand our offline presence from 10,000 to 50,000 stores. We already have a good fragrance range, and we have some very exciting new fragrances planned for the upcoming year. Additionally, we as a brand want to make sure that our employees have access to a great working environment so that they can excel.


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