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'We will be back for more next year’ Mobexx Winners

Mobexx Awards took place on the evening on 12th December in a glittering evening of awards, fun and merry making.  From people on the edge of their seats to see who would take home the next honours to cheering and applauding room, it was worth being a part of it.

With entries this year multiplying and quality enhancing, it was a tough competition, and we heard many a wow of ‘doing even better’ next year!

Here is what the winners had to say about their win and the awards!

Tata Motors

We have won one Gold and one Silver for Mobile Advertising Excellence in Brand Campaign and Rich Media respectively. This was a unique campaign we did because in the Consumer Vehicle industry people don’t do different campaigns as Digital is not the first priority. In this campaign, we changed the loading icon completely. The campaign was all about us coming up with a new vehicle where you could load extra i.e. 15% extra load. The campaign named ‘Keep Loading’ used multiple platforms. It was indeed very well planned by Havas Media.”

Britannia & POKKT Video Ads

“We have won Silver for Best Use of Gamification. Winning an award is always nice. Hopefully, there would be more of in-act media and innovations categories in the next Mobexx.”

Vasuta Agarwal, VP & GM – India & South Asia, InMobi

“We have won the Silver award for Product Launch category - this was a very innovative campaign and gave us good results otherwise too. It is always good to win awards. I am really glad that the jury chose us for this award.”

Prasad Randive, General Manager, HT Business Streams

“We have won this award for Gurugram launch and are extremely happy about it. This time, we have won Bronze, but we would be gunning for Gold next time.”

Anuj Khanna Sohum, Co-Founder, Chairman, MD & CEO, Affle

“I am excited and thankful for winning the Mobile Ad Person of the Year award today. Really appreciate all the hard work our team has done that has led to us winning this recognition today. This is the special category award and I would attribute it to collective work we have done. We have served 1000s of campaigns over the last year, and hence, it is a collective achievement”.

Commenting on the awards, he said, “A big thanks to our clients for trusting and challenging us to deliver scalable innovations and to our teams for their commitment to excellence. The recognition of winning 10 awards including Most Innovative Mobile Campaign and Mobile Advertising Person of the Year will continue to inspire us towards industry leadership.”

Vaibhav Kapoor, National Sales Director for India Business, Affle

“It feels great to be winning all these awards at Mobexx this year. I think it is validation of the work we have been doing for our clients. I am really looking forward to winning more and coming back next year.”

Pranit Raorane, Senior Account Manager, iProspect

“We have won a well-deserved award. We have done a chatbot thing on Facebook and the conversion rate has gone high due to this. It feels great! Next year we will have more awards for sure.”

Blink Digital & mCanvas

“We have won the Mobile Advertising Excellence for our campaign for KFC. The awards are great motivation. This is the first award we have won for KFC and yes, we will be looking forward for the next awards.”

As a digital marketer we are largely responsible for the connect between the brand and the consumer. We wanted to push a consumer first approach where we bridged the gap between the brand and consumer based on the latter’s preferences and their requirements. The Khadi campaign has a lot of history behind it in India. We came up with a 360 degree integrated campaign where we designed a YouTube channel and became the first movers in the lifestyle space. That helped us create awareness for the campaign.

“We won an award for Excellence in Performance Marketing for Swiggy and it feels great! We have delivered 55 thousand installs at above 17.65% first transaction and that was a great milestone for us.”

Priyanka Agrawal, Co-founder, COO and Chief Experience officer, Fractal lnk
What a fantastic evening it was! My entire team was ecstatic with the awards we won. The ambiance was electrifying and the inclusion of humour in the breaks provided a great opportunity to help lighten up the evening. Thank you Adgully, for the opportunity to interact with like-minded professionals. Well done!

Dhruvi Joshi, Co-founder & Head - Media & Innovations, Pivot Roots
“We are thrilled on winning 7 metals at Mobexx! Receiving industry recognition is indeed a proud moment for us as this showcases our team’s expertise in developing kick-ass campaigns! It turned out to be a great night for us and a celebration for all the hard work put in by the team.”


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