WebEngage appoints Harminder Singh Ari as VP of Sales in India

WebEngage, the leading full-stack Retention Operating System, today announced the appointment of Harminder Singh Ari as VP of Sales for India. Harminder will provide strategic leadership spearheading the company’s expansion in the enterprise business where WebEngage already has successful and ongoing implementations with leading names as Unilever, L'Oréal and Bajaj Auto. WebEngage is on a mission to help consumer businesses engage and retain customers better at scale through a robust customer data and analytics platform, a personalization engine, and an omnichannel campaign orchestration system.

Harminder comes with over 14 years of experience in selling to Fortune 100 global companies having led sales teams with organizations as SAP, Oracle & Ramco.

Speaking at the announcement, Apoorv Sood, Vice President Of Global Business Development and Partnerships at WebEngage, said, “Enterprises in India are moving fast with data and technology enabled Digital Transformation and we’ve seen very exciting early results in our engagements with enterprises. It’s exciting to now double down on our early wins and we’re confident that Harminder’s deep knowledge of the enterprise software ecosystem in India will aid us massively in driving adoption and success among larger organizations. The era of hundreds of pages of software specs and multi-year deployment plans is over, and Enterprises need agile partners to stay flexible and move fast in the changing environment where they’re often competing with digital native new entrants.”

“WebEngage leadership’s passion for solving Customer Data, User Engagement and Retention led challenges for clients sets them up for success with the modern CMOs. I’d love to take this to a larger audience and am looking forward to taking WebEngage to newer heights.” said Harminder Singh Ari, VP - Sales (India), WebEngage.