Weber Shandwick launches Real Voices, Real Japan; Initiative on Japan's recovery effort
Launched exactly two months after the Great East Japan Earthquake, Real Voices, Real Japan is an English-based initiative that reveals the voices of diverse sectors involved in the recovery ' including the general public, business community and NPOs ' and aims to present the global audience with on-the-ground local understanding that will help stakeholders worldwide make informed decisions and take proper responsive action.
Real Voices, Real Japan has the endorsement of the American and British Chambers of Commerce, European Business Council in Japan and foreign companies in Japan, among others, with English translation support by volunteers and KY Trade Co. Ltd., an interpretation and translation services provider.
"Weber Shandwick has been issuing its daily Quake Update since shortly after March 11. We understand that the international business community is keenly interested about when and how the Japanese economy will recover. As an international communications service provider, we are in a unique position to contribute to the recovery by communicating the real voices of Japan to the global business community," said Akihiko Kubo, President and CEO of Weber Shandwick's Japan office. "Through Real Voices, Real Japan, we wish to create a more accurate understanding of the real economic situation in Japan, and thereby support the process of reconstruction now underway."