Webinar: How PR can help brands beyond the metros?
The Pandemic has really shaken up and disrupted the business for the past few months. Sales from the metros have not picked up and it will take some time for brands to revive as there is a lull in purchases currently. However, rural markets and small towns seem to be showing signs of growth. Some brands are aggressively focussing in Tier 2 and Tier 3 markets, especially those in the FMCG and consumer durables categories, to stimulate demand and revive the economy.
With brands very carefully spending their budgets, there is need for an alternative channel required to generate awareness and trigger sales. Customers have less options in small towns. So, if brands are able to present a genuine and interesting pitch through well thought out PR strategies, they can win the trust of the customers. The customers in these small towns will have to be educated to make them believe in brands/products for them to buy. Which is where you would need a strong PR push to tell them a true and credible story and to boost consumer spendings.
PR beyond the metros, especially in the smaller towns, has always been a challenge with most brands. Most of the clients depend on the local PR agencies and support to convey their brand message in the available media channels by just disseminating press releases. PR needs to move from press releases and think big. It is time for PR consultants and Brand Custodians to think beyond the traditional press release to explore the smaller markets. While social media is making inroads to reach these markets, these vast untapped vernacular markets cannot be left behind. It is time to reinvent and look at the strong potential of PR beyond metros for the future, as going forward, smaller towns will play a significant role for brands to grow.
To deliberate on and explore the scope and role of PR in the smaller markets and how brands need to leverage PR, Adgully is proud to present a Webinar on the same. The Webinar will bring together some of the leading names in their respective markets, entrepreneurs who are changing the communications narrative in the smaller markets. Joining in the discussions are:
Udit Pathak, CEO, Media Mantra (moderator)
Shailesh Goyal, Founder Director, Simulations Public Affairs Management Services Pvt Ltd
Shalini Gupta, Innovative Marketer and PR Consultant, Owner, Secret Sauce Communications
Shishir Somani, Founder and CEO, Archer Public Relations
Hamad M.A.R. Berlashker, Founder - CEO, Tangent India
Puja Bhattacharjee, Chief Brand Strategist,Yolobus
Date and Time: Friday, August 7, 2020, 4 pm to 5 pm