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Webinar: Is your advertising business game plan geared for disruptive times?

Pepper is Greater than advertising
Pepper is Greater than advertising

Pepper Creative Awards Trust, in association with Adgully, is all set to turn the spotlight on ‘Relook at the Advertising Business Game Plan in These Uncertain Times’ in an exclusive Webinar to be held today (May 22, 2020) between 3.30 pm and 4.30 pm. The webinar is the first of a series to be organised by Pepper Creative Awards Trust, in association with Adgully. 

Today’s webinar is targeted at ad agencies, clients and media. Some of the pertinent issues that will be taken up for discussion at length include:

Understanding client demands amid COVID-19 disruptions 

How agencies need to renegotiate retainership amid fee cuts 

Improving cost efficiencies – getting more bang for the shrinking buck 

Strengthening brand relevance in a changing consumer behaviour scenario

Forging stronger Client-Agency collaboration to take the industry forward 

Tapping into ‘Vocal about Local’ clarion call of the Prime Minister

The eminent panelists include:

Laeeq Ali, Co-Founder, Bloombox Brand Engineers & Origami Creative, and President, The Advertising Club, Bengaluru – Moderator

Abhijith Avasthi, Founder, Sideways, Mumbai

Naresh Gupta, CSO & Managing Partner, Bang in The Middle, New Delhi

Mithila Saraf, Business Head, Famous Innovations, Bengaluru

Mithun Appaiah, CEO & Executive Director, Innovative Foods, Bengaluru

Registration to the webinar is free. Click here to register.

The webinar will also be streamed live on youtube.com/adgully and facebook.com/AdgullyIndia/

Relook at the Advertising Business Game Plan in These Uncertain Times
Relook at the Advertising Business Game Plan in These Uncertain Times

Pepper Awards came into being 13 years ago, and since then it has grown both in size and stature. While it essentially began as a Kerala-focused awards show, it will not be out of place to mention that Pepper Awards is now the No. 1 awards show in South India, second only to Goafest nationally.

The most critical reason why the Awards show has been able to grow and sustain itself has been the quality and the credentials of the judges.

Though this year’s edition of Pepper Awards was initially scheduled for the third week of May 2020, however, in view of the COVID-19 crisis, the Awards has been postponed indefinitely.

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