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Week at a glance: AI & Advertising; SonyLIV’s growth plans; Star Re.Imagine Awards...

With the growing march of digital in all spheres of business, there is now increasing use of technology tools beyond tech companies. Advertisers, however, need to recognise that for this magic to work, they need powerful data, which needs to be set up correctly for machine learning. In order to further explore how advertisers can successfully leverage technologies like Artificial Intelligence, Adgully spoke to a cross-section of digital experts. 

With its extensive library of diverse and high-quality original content offerings, SonyLIV, the digital platform of Sony Pictures Networks India, has become a comprehensive melting pot of India-based digital entertainment. In an indepth conversation with Adgully, Uday Sodhi, Executive Vice President, Sony Pictures Networks India and Head - Digital Business, SonyLIV, speaks about the growth of the OTT platform in India, the content strategy, categories that it is focussing on, the road ahead and much more.

Star India is out to re-imagine how the country will experience the Vivo IPL 2018 by putting fans at the heart of the experience and leveraging the power of localisation and technology. Adding to the excitement of cricket, Star India has announced the Star Re.Imagine Awards, an award that will recognise creativity and innovation in the use of integrated media in advertising campaigns aired during the Vivo IPL 2018 on Star Sports and Hotstar. 

AdGully’s ‘The W-Suite’ series features interactions with influential women leaders in India, who share some deep insights on what being a woman leader means in India’s business landscape. This week we feature Rajni Daswani, Director – Brand Experience & Employee Engagement, SoCheers Infotech. Daswani is the only woman leader amongst the three partners at SoCheers. Her role involves everything – from brand building to employee engagement to looking into ideation and bringing in new clients. 

WARC 100 tracks the performance of campaigns, brands and agencies in more than 70 of the most important global, regional and national marketing effectiveness and strategy competitions around the world. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium laundry detergent brand, built on its previous ‘Share the Load’ campaign by persuading dads to do more laundry in order to promote gender equality. 

The Telecom Regulatory Authority of India (TRAI) has released its recommendations on ‘Ease of Doing business in Broadcasting Sector’, in which it has called for streamlining of the procedural framework for grant of permission/ registration/ licenses by removing redundant processes, re-engineering necessary processes, and making them efficient using ICT. Moreover, security clearances required for grant of permission/ license for broadcasting service should be issued within a period of 60 days. 

After mesmerising Indian audiences with India’s first-ever Broadway-style musical – ‘Beauty and the Beast’ – in 2015 and 2016, Disney is back with another Broadway spectacle – ‘Aladdin’. BookMyShow has come aboard as the producer with exclusive rights for the Indian production of this Disney smash hit. Interacting with the media at the unveiling of the first look, Disney India’s Abhishek Maheshwari and Ashish Hemrajani of BookMyShow shed more light on their association for ‘Alladin’, the expectations and more. 

On September 20, 2017, Eastern India’s biggest Media & Entertainment company, SVF, launched the biggest digital content platform Hoichoi with exclusively Bengali content. Hoichoi has been providing 360-degree entertainment for the 250 million-plus Bengalis in India, Bangladesh and the rest of the world. In a brief conversation with Adgully, Vishnu Mohta, Co-founder of Hoichoi and Executive Director of SVF, took us through the initial journey of Hoichoi, the key focus areas for 2018, revenue & content strategy and more. 

BARC ratings for Week 8 of 2018 (February 17-23) [HSM (U+R) : NCCS All : 2+ Individuals] didn’t hold any surprises as far as Hindi GECs were concerned. Star Bharat continued to show growth, even as FTA channels remained strong. Zee TV gained grounds this week, climbing up a notch to the fourth spot. 

‘Gaano ka silsila chalta raha hai 11 saal, aage bhi chalta rahega, aisa hi hai kuch Khumaar’, and thus the 12th edition of Bipin R Pandit’s musical extravaganza- Khumaar transpired on the evening of February 10, 2018 at Ravindra Natya Mandir Prabhadevi, Mumbai. As in the previous years, advertising, media and marketing honchos have come out in support of and deep appreciation for Khumaar.

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