Week at a glance: AI and Creativity; Retail industry relook; The Bharatiya consumer

In depth: AI and creativity – Strange bedfellows or amiable allies?

The ‘will-machines-take-over-manpower’ debate has been doing the rounds as long as we could remember. Employers will accept such a proposition with a glee. What more could they ask for? An AI-assisted robot that will never eat, sleep, complain, or ask for a salary hike! And goodbye to incorrigible lotus-eaters!

How retail industry is recalibrating its strategies in the post-pandemic world

Trends such as plant-based shifts, and growth in social commerce in the D2C sector have grown over the past few months. The important ongoing trend is ‘Conversational commerce’, which is about providing personalisation, convenience and support in such a way where you provide them with personal touch. Brands are reaching out to customers over their preferred social media platform – Instagram, YouTube or Facebook, etc.

Myntra’s endeavour is to enable brandification of fashion: Sunder Balasubramanian

In an exclusive interaction with Adgully, Sunder Balasubramanian, CMO, Myntra, speaks at length about on-boarding Ranbir Kapoor as the brand ambassador, Myntra’s marketing strategies and campaigns planned for 2023, and much more.

Decoding the Bharatiya consumer

Delivering a keynote address on ‘Understanding the Bharatiya consumer – Insights from Public App’, Abhijeet Ranjan, Chief Revenue Officer, Public App, spoke about the success story of the Inshorts App, analysed the Bharat consumer, the essential focus of Public App, and more.

We are creating a universe today that connects across cultures: Sapangeet Rajwant

Delivering a keynote address on the topic ‘Using new platforms and avenues of technology to amplify storytelling in marketing’ at the 4th edition of CMOs’ Charcha, Sapangeet Rajwant, Head of Marketing and Digital, Hindi Mass Entertainment, Viacom18, introduced to the audience the influencer community that Viacom18 has created and how it is boosting engagement with consumers. She also spoke about how rapidly consumer marketing has changed.

Grabbing attention in 8 seconds: Why PR pros need to up their storytelling game

The 2023 edition of CMOs’ Charcha – Delhi Chapter, held on February 10, 2023, reflected all the inflexion points facing marketing and marketing heads today. The 4th edition of CMOS’ Charcha saw Kamna Hazrati, CMO, Toprankers, delivering a keynote address on ‘Scripting a Brand New Story For PR Pros in 2023, From Podcasts to Automation and Beyond.’

Unlocking technology for new consumer experiences

The 2023 edition of CMOs’ Charcha – Delhi Chapter, held on February 10, 2023, reflected all the inflexion points facing marketing and marketing heads today. The 4th edition of CMOS’ Charcha turned the spotlight on use of technology in a panel discussion on ‘Unlocking Technology for New Consumer Experiences’. The panelists shared their insights on how brands are using technology in their favour.

How technology can help amplify storytelling in marketing

Technology has provided numerous platforms and avenues for marketers to amplify storytelling and engage with their target audience. The internet, social media, and other digital platforms offer a vast array of opportunities to enhance and amplify storytelling in marketing. With AI being the talk of the town, a Fireside Chat at CMOs’ Charcha dwelled on the topic – ‘Using platforms and avenues of technology to amplify storytelling in marketing’, where Abhishek Gulyani, CEO, H+K Strategies India, was in conversation with Kanika Mittal, Country Head, Twitter.

Content marketing and personalisation in the era of Generative AI

The 2023 edition of CMOs’ Charcha – Delhi Chapter, held on February 10, 2023, reflected all the inflexion points facing marketing and marketing heads today. The 4th edition of CMOS’ Charcha turned the spotlight on ‘Content Marketing in the era of Generative AI’. The panel discussion was moderated by Heeru Dingra, CEO, Dentsu Creative, and the panelists included:

What we are undergoing in PR is a metamorphosis of storytelling: Manali Parmar

In conversation with Adgully, Manali Parmar, Corporate Communications Lead (India), BSH Home Appliances, speaks about specific changes in the PR industry in the last few years, explains how to overall plan PR strategy step by step, role of digitalisation, CSR, and more.

Hybrid’s Sergey Kovalev on cookieless future, India plans, and future of ad-tech

In conversation with Adgully, Sergey Kovalev, Global CCO, Hybrid Adtech, speaks about the cookieless world, future plans, the importance of machine learning and artificial intelligence, perceptions regarding billboards, latest trends in programmatic advertising and more.

Gaurav Mashruwala on the return of Vh1 Supersonic after a gap of 3 years

In conversation with Adgully, Gaurav Mashruwala, Business Head, Viacom18 Live (Integrated Network Solutions), speaks at length on how Vh1 Supersonic has grown over the years, how it is not just a music festival, but a lifetime experience, and much more.

“India’s growth-oriented journey has been consistently disrupted by women entrepreneurs”

In conversation with Adgully, Vasundhara Oswal, Executive Director, Pro Industries, speaks at length about how the proverbial glass ceiling is being progressively shattered by women globally, ways to encourage gender equality, and more.

How artists can best leverage NFTs: Vijay Pravin Maharajan, CEO, bitsCrunch

BitsCrunch puts together comprehensive insights around NFT-related scams like wash trading, copyright infringement and provides an accurate value for digital assets. In this interview with Adgully, Vijay Pravin Maharajan, founder & CEO, BitsCrunch, talks about the role that AI plays in creating non-fungible digital assets, the need for artists to be aware of this technology, the reason why celebrities invest in this technology, etc. Excerpts:

Authenticity continues to be a top priority for consumers: Asif Upadhye

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers, says Asif Upadhye - Director, SPRD, in an interview with Adgully. According to him, in keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

Sumo India Studios’ Ganesh Chaudhari on Unreal Engine 5 for gaming

In conversation with Adgully, Ganesh Chaudhari, Technical Manager at Sumo India Studios, talks about what Unreal Engine 5 means for the gaming industry, the uniqueness of Unreal Engine 5, the key highlights of working on Unreal Engine, etc. “For Sumo Digital, UE5 strengthens the ability to raise the bar further in terms of visual fidelity, player immersion and hardware performance that AAA games need. And given Sumo Digital’s comprehensive experience with UE4, we are excited to do even better with UE5,” he says.

Tata Trusts’ digital-led approach to creating social awareness about cancer

In conversation with Adgully, Deepshikha Goel Surendran, Head of Brand and Marketing Communications, at Tata Trusts, shares a few insights about the launch of the campaign and how the brand is willing to spread awareness amongst people via this campaign.

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