Week at a glance: Ajit Mohan quits Meta; Layoffs at Twitter; Sony SAB revamp

Ajit Mohan quits as Meta India Head; joining Snap as Asia Pacific Head

In a sudden move, Ajit Mohan, Country Head for India at Meta, Facebook’s parent company, has quit the organisation. In a LinkedIn post, Mohan said, “After almost 4 years leading Meta (Facebook) in India, I am stepping down from my role. I am grateful to the company for the amazing opportunity to lead its efforts in one of its most important countries and I am absolutely proud of the work the team and I have done to create impact for people, creators and businesses around the country.”

Indepth: Will AVOD deliver the eyeballs for OTT? It’s not as simple, say experts

The SVoD streaming wars have reached a new stage, where it is getting increasingly difficult to grow subscribers in many markets and penetration reaching a high level, such as in the US, UK and some markets in Western Europe, points out Orina Zhao, Senior Analyst, Ampere Analysis.

IT Rules amendment: Govt intervention or self-regulation, some grey areas remain

The Laws and Rules in the tech space have evolved rapidly in the last two years with the increase in social media and digital usage by the consumers. The Ministry of Electronics and Information Technology (MEITY) noted that there is a need to amend the IT Rules to keep up with the challenges and gaps emerging in an expanding digital ecosystem.

Sony SAB enters a new phase as the brand undergoes a metamorphosis

Moving away from being a comedy channel where there was light heartedness, frivolity, and fun, Sony SAB is at an important stage of evolution as it becomes a channel that tells stories which resonate with the everyday lives of people while catering to the entire family.

Powerful Influencers 2022 – A coveted place for industry’s change-makers

Adgully has been recognising the industry’s movers and shakers with its definitive Powerful Influencers list over the last three years. In a short period, Powerful Influencers has become a much-coveted and exclusive directory of change-makers and ground-breakers across the industry.

How PR has helped craft powerful narratives for technology firms

While advertising campaigns generated awareness amongst the CTOs and CIOs, but it is the credible stories with meaningful and relevant information and conversations about the emerging new technologies that helped the decision makers to narrow their decisions in buying new products and implementing new technologies. This is where the need for PR is felt to educate and engage with the audience when it comes to technology brands.

India’s gaming market hits $2.6 bn, set to almost quadruple to $8.6 bn by 2027

Lumikai, India’s premier Gaming, and Interactive Media Venture Capital Fund, has released the first look of its annual ‘State of India Gaming FY 2022’ report at the India Game Developers Conference (IGDC) Summit at Hyderabad.

“We aim to make Canara HSBC Life Insurance synonymous with dependability”

In an exclusive chat with Adgully for their column Talking Insights, Tarannum Hasib, Chief Distribution Officer & Director – Marketing, Canara HSBC Life Insurance, speaks in depth about their initiatives and how the bank wants to reinforce the position of trust and dependability and engage with their customers.

How ET Money applied reward-based festive spending experience to investments

In conversation with Adgully, Mukesh Kalra, Founder and CEO, ET Money, speaks about the Great Indian Investment Festival initiative, how ET Money has been steering people towards long-term wealth creation, the ET Money Genius service, and more.

How Roposo is powering the creator ecosystem

Engaging with the audience on live commerce and promoting a product, helps the brands to be discovered by millions of people. Adgully spoke to some Roposo creators – Ash Daniel, Vinayak Sinha, Swaroop Pandey, Tanvee Kishore, Kritika Gambhir – to know more about ‘How Roposo is helping budding creators to become pan-India stars through initiatives such as LIVE Streamer Fest.

I’m fortunate to be here during the advent of the OTT space: Lara Dutta

In an exclusive conversation with Adgully, actor Lara Dutta Bhupati speaks at length about her journey in the entertainment industry, her life mantra on how she manages and aces in every role she plays as a woman in her day to day life and much more.

How Britannia is wooing digital natives with a Western Snacking offer

In an exclusive conversation with Adgully, Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries Ltd, speaks about their foray into the Western Snacking space with a new category – Croissants. Through croissants, the brand aims to target the youth and the millennials with a digital-first approach.

How Maybelline is empowering people to talk about issues they are struggling with

In conversation with Adgully, Zeenia Bastani, Brand General Manager, Maybelline New York, L’Oréal India, speaks about the objective behind the campaign, the marketing and media mix strategy, embracing technology over the years, leveraging influencers, and more.

Kinder Joy’s Amedeo Aragona on creating traction with Metaverse foray

According to Amedeo Aragona, Regional Marketing Manager Indian Subcontinent - Kinder Brands at Ferrero, it is the consistent endeavour of Kinder Joy to find innovative and new ways and mechanisms in order to nurture the creativity and imagination of children through novel content which is based on new technology platforms and metaverse is considered one such initiative which is driving children to learn, build and also explore interesting themes.

DaMENSCH’s Deepti Karthik on breaking the trodden digital marketing rulebook

In conversation with Adgully, Deepti Karthik, Senior Vice President Marketing, DaMENSCH, and comedians Aadar Malik and Nirmal Pillai, elaborated on their innovative digital-first campaign ‘The Innerwear Therapy’. While Karthik shared insights from the campaign, Malik and Pillai elaborated on their journey working with the brand as comedians.

“Zupee’s socially relevant games are aimed at revitalising casual gaming culture”

In conversation with Adgully, Gaurav Mehta, Chief Marketing Officer, Zupee, speaks  about how Zupee is constantly evolving and upscaling  by keeping the customers at the forefront, making online gaming accessible in regards to the technology and time utilised, the top trends witnessed in the online gaming industry as well as the potential opportunities, and much more.

Leadership is not about changing people, but inspiring them: Renu Somani

In conversation with Adgully, Renu Somani, National Creative Director, Thought Blurb Communications, speaks about how pandemic has helped her realize the extent of her strength, what makes women the masters of multitasking, women’s voices that should be heard and respected, and more.

Ecom-Gaming ad volumes on TV up 2 folds between Jan-Aug’22: TAM AdEx

Ecom-Gaming Category ad volumes on television increased 2 folds between Jan-Aug’22, compared to Jan-Aug’21, as per TAM AdEx’s overview of advertising in the E-com-gaming category in January-August 2022. On Radio, Ad Volumes for Ecom-Gaming Category saw a growth of 3.4x in Jan-Aug’22 over Jan-Aug’21.

New Meta report on creator economy reveals fascinating insights

Every day, the number of content Creators is rising exponentially. More and more individuals are getting dependent on earning a living by creating engaging content. Whence, it is important to understand the scope of the Creator Economy. Recently, Meta shared a new report entitled “The rise of Creator Economy” written independently by Richard Florida, author of The Rise of the Creative Class and founder of the Creative Class Group.

YouTube launches Primetime Channels

YouTube has launched Primetime Channels, allowing users to sign up, browse and watch their favourite content from streaming services such as Showtime, STARZ, Paramount+, AMC+, ViX+ and more, all directly through YouTube.YouTube is rolling out an early version of Primetime Channels in the US.

Three decades and still counting: The King of Bollywood turns 57 today

Shah Rukh Khan, hailed as the King of Bollywood and the biggest superstar in the world, is  unmatched in his popularity. His ascension to stardom from humble beginnings is stuff of legend. In the dynastic Hindi film industry he became the top actor in the business.