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Week at a glance: Amit Wadhwa on Dentsu Impact; Dangal TV’s growth; Hotstar strategy

AGTalk: We are looking at an absolute growth of 15-20% in 2020: Amit Wadhwa
Dentsu Impact has been on an account-winning spree in 2019, adding several key accounts to its kitty. Amit Wadhwa, President, Dentsu Impact, speaks at length about the guiding principles of Dentsu Impact’s operations, enhancing its digital capabilities, account wins, the agency’s Bangalore operations and much more. 

Speed, quality & value are our core mantras: Sir Martin Sorrell
In India yet again, Sir Martin Sorrell and his S4 Capital have aggressive plans for the country. Sorrell made it clear that they are going for the digital business only and will not do traditional. “If a company does 60 per cent digital, then we are going for that 60 per cent,” he said. 

AVOD for scale, SVOD for premium experience: Gaurav Banerjee on Hotstar strategy
Launched in January this year, Hotstar Specials is an ambitious content foray from Hotstar. Continuing with its promise of providing “bold and authentic” stories, Hotstar Specials’ latest offering – ‘Out Of Love’ – is a drama series that raises the key question – when faced with infidelity, would you Forgive, Forget or Fight? 

Storytelling is intrinsic to India: Amarjit Batra of Spotify
Following their global audio - first strategy, audio streaming service, Spotify has announced its first three original podcasts for India. This launch creates great opportunity for Indian creators to work with the company to create and deliver content in different audio formats. 

Being a gentleman is not a template: The Man Company’s success formula
Hitesh Dhingra, Founder and CEO, The Man Company, dissects its campaign strategy - ‘Gentleman kisse kehte hai?’ - that has been going viral on social media, as well as the brand’s association with Ayushmann Khurrana. 

Dangal TV plans to do high impact non-fiction in 2020: Joy Chakraborthy
Dangal TV, the Hindi GEC from Enterr10 TV Network, has been consistently topping the ratings charts in the Hindi GEC space. Joy Chakraborthy, CEO, Enterr10, decodes Dangal TV’s success to Adgully. 

Anil Nair moves on from L&K Saatchi & Saatchi; Paritosh Srivastava takes over reins as MD
Anil Nair has stepped down from his role as CEO & Managing Partner, L&K Saatchi & Saatchi. He will remain as an Advisor. Paritosh Srivastava, currently COO, Publicis Ambience and Publicis Beehive, will take over the reins as Managing Director, with effect from January 2, 2020. 

AAAI firms up digital play, constitutes first-ever Digital Agency Forum
In a significant move, the Advertising Agencies Association of India (AAAI) has opened its doors to digital agencies by allowing them to be full-fledged independent members. 

MightyHive opens Mumbai office; appoints Smita Salgaonkar as Country Head
The Mumbai location will allow MightyHive to extend the sales and service of its integrated programmatic buying and analytics approach into India, a key area of programmatic growth. The company plans to build a full-service team in India over the coming months. 

50-60% of our spends are on digital, 40-45% on traditional: Bansi Kotecha, Uber Eats
Uber Eats’ latest campaign – #EatsNewEveryday – is based on the insight that the need to change taste/ break monotony is the biggest trigger for ordering in among the youth. Hence, the campaign showcases the platform’s range of cuisines and restaurants. 

Mahindra Lifespaces’ shock stats highlight how much water your shower wastes
Mahindra Lifespaces has launched a social media campaign called #ShowerKiSachchai, which focuses on creating awareness and drive behavioural change to support water conservation in India. The campaign is a part of their umbrella initiative, ‘I Am Green Army’. 

Indians’ need for new products is 2nd highest in the world: Nidhi Srivastava
Nielsen BASES (Innovation Practice) announced the Top Breakthrough Innovations Awards for India, 2019 to recognize and reward diverse innovation strategies for FMCG. Nidhi Srivastava, BASES Lead, Nielsen South Asia, speaks to Adgully on why product innovations matters, and how everything is centred around data. 

LinkedIn launches ‘Open for Business’ for small businesses & freelancers
LinkedIn has announced the global launch of Open for Business, a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search. 

Why should brands care about Gen-Z?
Companies need to navigate cautiously when marketing their brands to Gen-Z, the generation poised to make up 40% of the world population by 2020, writes Litmus Branding’s Kapil Vaishnani. 

Kantar & VTION jointly roll out real-time OTT audience measurement solution
Kantar has partnered with VTION to roll out ‘OTT Audience Measurement’, touted as India’s first, real-time audience measurement solution that redefines audience measurement. 

Publicis Commerce Expands into India; Appoints Key Leadership
Publicis Commerce has announced its expansion into India and the appointment of two new leaders in the market. Kartik Iyer joins as Publicis Commerce Lead and Krishna Mothey joins him as Head of Media for the Practice. 

Eros Now Announces Collaboration with YouTube Music
Eros Now, which has over 177 million registered users, has announced a collaboration with YouTube Music in India to introduce a special subscription package at Rs 99 for 90 days for new users of YouTube Music Premium subscription. 

Only 3% of digital marketers in India are measuring ROI correctly: LinkedIn report
LinkedIn has released its ‘The Long and Short of ROI’ report in India to identify how digital marketers measure ROI. The findings of the report highlight that digital marketers deliver tremendous value to their businesses, but struggle to highlight their impact or true ROI when reporting on performance. 

How to evaluate marketing automation solutions
Karix Mobile’s Sonia Kaul writes about the marketing automation technologies available today that can help organisations scale their personalisation efforts and target customers with automated messages. 

TikTok tests new ‘Link in bio’ feature in the US
TikTok has been experimenting with ways to monetise their audience on the app. The platform with a billion users has begun a limited test of a feature that will let users add links to their bios and posts, which can direct audiences to products or services.


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