Week at a glance: AndBeyond.Media’s disruption; Viacom18 rejigs top deck
The Disrupters: AndBeyond.Media – Collapsing the X & Y axis of business
Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant campaigns and benchmark-setting innovative thinking.
Viral challenges on social media to promote films – Do they work?
Along with the film’s release, the launch of a film’s promotion campaign has become as momentous an occasion as the film hitting the silver screen. While earlier, the trailer usually hit the screens a few weeks before the film’s release in theatres, today the films’ producers and directors have become more marketing savvy. Thus, we see a sustained interest being created throughout the journey of the film’s making to its theatre release. There is the release of the ‘first look’, then poster/ motion poster release, shots from the film’s sets, short videos on the behind-the-scenes activities, release of a teaser trailer, song release, release of the film’s trailer, promotion on some popular TV show by the film’s lead actors and then finally the film is released in theatres.
Viacom18 rejigs top deck as it gears up for the next growth phase
The country’s youngest and fastest growing media organization, Viacom18, today announced a management restructuring aimed to consolidate its growing portfolio play as it prepares to further enhance performance through focused content innovation and collaboration across brands.
Colors Kannada & Colors Super occupy 46% Kannada viewership share: Ravish Kumar
Viacom18 yesterday announced its latest channel offering – Colors Kannada Cinema. The 24-hour movie channel will go live from September 24, 2018 and highlights Viacom18’s expansion within the movies broadcast category while reinforcing the network’s objective of strengthening its regional presence.
Forevermark will expand its footprint in Tier 2 & 3 markets: Costantino Papadimitriou
Forevermark, one of the two diamond brands from The De Beers Group of Companies, has been strengthening its presence in India, with the country emerging as the second biggest market for Forevermark.
China and India lead new mobile internet user growth: GSMA report
Almost three quarters of the global internet base will be mobile only by 2025, with global smartphone adoption expected to reach 80 per cent by 2025. In India, smartphone connections are expected to reach 1.1 billion by 2025, with an adoption rate of 76 per cent. This was revealed by GSMA Intelligence in its ‘Global Mobile Trends 2018’ report.
Offbeat: Suhas Kadav – An animated existence
As Chief Creative Officer at Maya Digital Studios, Suhas Kadav has worked on several 3D projects, including ‘Vir - The Robot Boy’, and ‘MotuPatlu’, which was made into a TV series as well as had a theatrical release. He has two upcoming projects – one in 2D and one in 3D.
Ad land’s Young Guns: Ashish Manchanda, RepIndia
Ashish Manchanda, AVP - Client Strategy at RepIndia, leads a team of client servicing professionals and has worked with 25+ brands across industries in his marketing career of close to 7 years. The Digital Marketing Strategist specialises in storytelling and solving marketing problems. He is one of India’s Top 100 Digital Marketers (Adobe Digi 100) and has been associated with several national and international campaigns.
D Shivakumar elected as the new Chairman of ASCI
At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at Aditya Birla Group was unanimously elected as the Chairman of the Board of ASCI. As the member of the Board of Governors for three years, supporting self-regulation, Mr. Shivakumar is an accomplished business leader having spent over 19 years in sales, marketing and general management positions across consumer products and the luxury industry.
Mumbai Samachar’s Hormusji Cama elected ABC Chairman
Hormusji N Cama, Director, Mumbai Samachar, has been unanimously elected as Chairman of Audit Bureau of Circulations (ABC) for the year 2018-19. Cama was earlier President of Indian Newspaper Society (INS) for two terms as well as Chairman of Press Trust of India (PTI) and Media Research Users Council (MRUC).
10 years of Star Jalsha
Inspiring imaginations, celebrating life, and nurturing relationships, Star Jalsha, has changed the dynamics of entertainment in Bengal and is celebrating its anniversary of 10 glorious years of changing the very face of entertainment.
BARC Wk 36: Zee Anmol reaches new heights; Zee TV sees huge gains
BARC ratings for Week 36 (September 1-7) [HSM (U+R): NCCS All : 2+ Individuals] saw Zee Anmol further consolidating its numerouno position, recording its highest ever gross viewership ever since BARC ratings came into being. Zee TV climbed up four notches to No. 6 this week. On the other hand, Sony SAB moved out of the top 10 Hindi GECs list in Rural+Urban.
SonyLIV Partners with Amagi to Further Grow OTT Ad Revenues
Amagi, a leader in media processing services and targeted advertising for TV and OTT, has announced that SonyLIV is using its THUNDERSTORM cloud-based platform for targeted OTT dynamic ad insertion. As part of the deal, Amagi will monetise premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service.
Kedar Teny of SPN India puts down his papers
According to sources, KedarTeny, Senior Vice President – Marketing and OAP Sports at Sony Pictures Networks India, has quit and is currently serving his notice period until October.
BBDO India welcomes Ravi Bhat as Vice President - Planning, Delhi
BBDO India has appointed Ravi Bhat as Vice President - Planning, Delhi. In this role, Bhat will work closely with the creatives and account management chiefs as he leads the strategic thinking on brands like Mars, Pedigree, Wrigley’s, SC Johnson, HP Printers and Laptops, new business and projects from other BBDO offices.
RepIndia appointed as Digital & Creative Agency for Flipkart Ads
RepIndia, one of the largest independent creative digital agencies in the country, announced its appointment by Flipkart Ads following a multi-agency pitch. The mandate includes both the digital and creative duties for Flipkart Ads and will be led by the RepIndia Bengaluru office.