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Week at a glance: Announcing DATAMATIXX 2022; Adani & Ambani’s media gamble

Announcing DATAMATIXX 2022 – the focussed eye on Programmatic, AI & Data Science

Adgully has been at the forefront of recognising the emerging trends in the industry. Keeping in mind the growing importance of programmatic marketing and data science, Adgully is unveiling its latest endeavour – DATAMATIXX Summit & Awards.

In-depth: Adani + Ambani + Bodhi Tree = A fresh churn in the Indian media sector

The Indian media industry is in for a fresh churn as two of Asia’s richest men sharpen their focus on media. In April 2022, Mukesh Ambani’s Reliance and Viacom18 Media’, Ambani’s local joint venture with Paramount Global, entered into a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch’s Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India.

ABBYs: The Leo Burnett Group India is Creative Agency of the Year; Famous wins Grand Prix

The 15th edition of Goafest 2022 culminated with the Abby One Show Awards by Meta, powered by Dangal TV. A total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were awarded to deserving winners amid loud cheers.

We now have a culture of excellence:Dheeraj Sinha on Leo Burnett Group’s epic ABBYs show

The Leo Burnett Group India has been adjudged Creative Agency of the Year at ABBYs 2022. The agency’s total metals tally included 2 Gold, 16 Silver and 25 Bronze. The agency also got 12 Certificates of Merit.

This is a win for excellence in strategic thinking & craft: Raj Kamble on ABBYs wins

Abby Awards 2022 saw three Grand Prix being awarded, Famous Innovations won two Grand Prix awards, while Lodestar UM bagged the Grand Prix in Media ABBYs.

Mirror Now will be the destination of the thinking Indian: Nikunj Garg

Nikunj Garg gained editorial control of the news channel in October last year, with the goal of accelerating the station's growth. Garg is the Editor of Mirror Now and he is also the Head of Input and News Gathering at Times Network.

Nikhil Gandhi on what makes MX Player India’s quintessential Super App

In conversation with Adgully at India’s biggest advertising summit, Nikhil Gandhi speaks at length about how he has been striving to take MX Player to the next level, the strong AVOD model that MX Player follows and why the concept of ‘free’ works so well in India, as he says, “Free is not an offer; free is an emotion.”

This year can be the best year movies industry has ever seen: Ajay Bijli, PVR

PVR Ltd has reported Consolidated Revenue, EBITDA and PAT of Rs 579.7 crore, Rs 142.4 crore and Rs 105.5 crore, respectively, for the fourth quarter ended March 31, 2022, compared to Rs 263.3 crore, Rs 25.1 crore and Rs 289.2 crore for the corresponding quarter last year.

"Customisation is the key to brand differentiation in today’s ultra-distracted world"

Speaking to Adgully for their marketing column MARKETING MINDS, Rahul Talwar, SVP & Chief Marketing Officer, Max Life Insurance, spoke about their several initiatives, especially on the digital front, where they offer pay out services on their website, contactless servicing through WhatsApp, conversational AI chatbot and buy now, pay at approval services amongst others.

“Two years into the pandemic, women have achieved important milestones”

In conversation with Adgully, Elisha Saigal speaks about women owning multi tasking skills by birth, pandemic and transformation across industries, lessons she learned as a women leader and more. 

We see a considerable recovery in adex in this financial year: Bhuwan Bhatt

In conversation with Adgully, Bhuwan Bhatt, Chief Business Officer, News Nation Network, on the trends in the new sector, how viewers are moving away from sensational news content. At the same time he expresses concern over the news viewership base remaining below the threshold level. He is, however, optimistic about the news genre making a significant recovery in the post-pandemic era.

Galvanizing a billion-plus fans with a fan-inspired jersey

When I first read the news that the Indian cricket team had a new shirt sponsor in MPL Sports, to say I was surprised would be an understatement. The swoosh had adorned Team India jerseys for as long as I could remember. Nike was associated with the BCCI for over 14 years and was part of some of the most defining moments in the team’s history.

Dell focusses its efforts on the quality of customer experience: Raj Kumar Rishi

Speaking exclusively to Adgully, Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies, India, elaborated on how they assist in providing simple, intelligent and integrated solutions for customer needs. This focussed approach has resulted in Dell being among the world’s leading technology companies helping transform people’s lives.

Sleepsia’s Dheeraj Kapoor decodes the tremendous growth in the sleep aid market

In conversation with Adgully, Dheeraj Kapoor, Director, Sleepsia, speaks about the emerging trends in the sleep aid industry in 2022, the tremendous growth that this industry has seen in the pandemic and post-pandemic period, and more.

The Return of Goafest - From Hiber-nation to Hyper-action with a hiccup

After two years of suspension due to the pandemic, the Return of Goafest invoked feelings of eager anticipation, hopeful announcement, wary postponement, and Action! Words alone are inadequate to capture the frenetic pace and enthusiasm of the discussions, presentations, and the raw energy unleashed when the creative community came together after two years of hibernation.

redBus rides on Allu Arjun’s mass appeal as travel resumes post-Covid

In an exclusive conversation with Adgully for their column Talking Insights, Pallavi Chopra, Senior VP, Brand, and Head of Marketing, redBus, elaborated on the campaign strategy, how the narrative has been kept simple and easily relatable to the audiences, and more.

Aashram is double the size of IPL: Prakash Jha at Goafest

Prakash Jha, the Indian film producer, director and screenwriter, was recently seen discussing his journey from films to OTT at Goafest 2022. While talking to film critic and moderator of the session, Mayank Shekhar, Prakash Jha mentioned: “My journey began with making documentaries and I won the first national award in 1981 for one about communal riot.”

Today, PR is all about Presence and Relevance: Rachana Panda

In conversation with Adgully, Rachana Panda, Country Group Head, Communication and Public Affairs & Sustainability for Bayer South Asia, speaks about how PR has become an integral part of the corporate strategy today, Bayer’s focus on Data & Digitisation, the company’s partnership with the government, and more.

Q1 2021 registers 443 mn seconds of TV Ad Volumes, up 20% over 2020: BARC

At 4,259, the total number of advertisers on TV in the quarter was higher, if compared to the same period in 2021. 49% of the advertisers in this period were either new or returning advertisers on television, and January 2022 registered the highest number of advertisers for the quarter, with 2,769 advertisers.

Overall number of celebrity endorsements drop by 17% in IPL 15: TAM Sports

After 39 matches in the ongoing Season 15 of the Indian Premier League (IPL), an 8% growth is seen in the share of celebrity endorsed ads over the previous season, as per TAM Sports’ analysis of celebrity endorsement during IPL 15. However, when compared to IPL 14, the overall number of celebrities has seen a drop of 17%.

Adjust reports 184% growth in CTV to mobile app installs globally in April 2022

Mobile marketing analytics platform Adjust has unveiled CTV AdVision, the industry’s first comprehensive connected TV measurement solution, as it reports upward-trending growth in both mobile and CTV app installs from CTV advertising campaigns. In April, CTV ad to mobile app installs tracked by Adjust exploded by 184% globally, compared to December 2021, while CTV app installs boomed 150% last month over February.

DB Corp Q4 FY22 total revenue up 4.3% at Rs 4,799 million

DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar – has announced its financial results for the fourth quarter and financial year ended March 31, 2022.

57% kids prefer TV, only 10% receive their entertainment via OTT: Sony YAY study

Leading kids’ entertainment channel Sony YAY! has for the first time released its latest survey, titled ‘SearchLight’22 - Decoding Lives and Habits of Indian Kids’, in collaboration with Kantar Research. The psychometric profiling by the survey presents crucial findings that highlight various trends across eight cities in the country.

AajTak launches Industry First Connected Devices Stream

India's video OTT market is expected to grow from USD 1.5 billion in 2021 to USD 4 billion in 2025 and further to USD 12.5 billion by 2030 on the back of access to better networks, digital connectivity, and smartphones, according to a report by RBSA Advisors. The gap for news on these platforms will be aptly filled by India’s no1 News Brand with this new curated LIVE Stream.

Metaverse: The next digital revolution for business?

Unless you are a science-fiction fan, a gaming nerd or a designer, virtual reality (VR) may not have played a big part in your life up to now. However, since Facebook changed its name to Meta in October 2021 and announced the creation of 10,000 new jobs in Europe to create the metaverse, it’s fair to assume that this could be about to change.

Netflix to launch ad-supported tier by end of year

Netflix’s lower-priced ad-supported tier could be available by the end of the year, probably after October, which is ahead of schedule than previously stated. According to a The New York Times’ report, the decision to launch an ad-supported version was conveyed to the employees by the streamer.

SC stays proceedings on IT Rules in High Courts

The Supreme Court has ordered a stay on further proceedings of petitions challenging the new IT Rules in various High Courts. However, the apex court stated that the interim orders passed by the high courts would not be stayed.

FM Radio players’ ad revenue sees steep hike to Rs 421.74 cr in Oct-Dec 21:TRAI

The Telecom Regulatory Authority of India (TRAI) recently released the ‘Indian Telecom Services Performance Indicator Report’ for the Quarter ending December 31, 2021. This Report provides a broad perspective of the Telecom Services in India and presents the key parameters and growth trends of the Telecom Services as well as Cable TV, DTH & Radio Broadcasting services in India for the period covering October 1, 2021 to December 31, 2021 compiled mainly on the basis of information furnished by the Service Providers.

Tribes takes home 19 Abby One Show Awards at Goafest 2022

Tribes Group was among the many stalwart agencies that were celebrated at the recently concluded Goafest 2022, which returned after a two-year hiatus. Tribes took home a total of 19 awards, which included eight Silver and 11 Bronze Abbys along with 10 Merits.

Dentsu APAC promotes Sharan Jaswal, Luke Speers, Paul Koppelman

Dentsu Asia Pacific has announced the promotions of Sharan Jaswal to General Counsel APAC, Luke Speers to Chief People Officer APAC, both effective April 1, and Paul Koppelman to Chief Financial Officer, APAC, effective May 1.

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