Week at a glance: Bigg Boss 13; Learnings from Thomas Cook; Terry Peigh Q&A

Bigg Boss is great for brand engagement: Nina Jaipuria
The latest season of reality show ‘Bigg Boss’ is all set to premiere on Colors on September 29, 2019. The new season will be a powerplay and for the first time will give viewers the experience of two seasons packed into one. Adgully spoke to Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network Viacom18, and Abhishek Rege, CEO, Endemol Shine India, at the launch event to know more about ‘Bigg Boss Season 13’. 

We don’t believe in doing too many IPs: Megha Tata
Discovery Kids, part of Discovery Communications network, has launched their second IP, ‘Fukrey Boyzzz’, an animated adaptation of the hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. Adgully spoke to Megha Tata and Uttam Pal Singh on Discovery Kids’ latest IP, marketing & content strategies, growth of the kids’ genre in India, impact of TRAI’s NTO and much more. 

BARC India asserts its TV viewing data remains robust in post-NTO world
BARC India has maintained that despite changes in the distribution ecosystem, its television viewing estimates continue to be robust and precise in the post-NTO (New Tariff Regime) world. In its White Paper, titled ‘Measurement in a Post-NTO world’, BARC India has emphasised on data being robust, and highlighted the importance of accuracy and precision in its sample design, which results in this robust data. 

Twitter is becoming a good platform for resolving issues: Terry Peigh
Terry Peigh, Managing Director, IPG Group, is no stranger to India. On his fifth visit to the country, Peigh briefed the marketing community and media on what changes the digital revolution has brought about in paradigms and behaviour of consumers. In an interaction with Adgully, Terry Peigh speaks about brand security and brand trust, investments on private labels and more. 

Amid slowdown, cautious optimism defines festive season sentiment
Usually consumers nearly double their spending during the festive period, but it might be slightly different this year, given that we are in the midst of a slowdown that the government and institutions are trying to tackle. Despite this slowdown, the brands are not shying away from advertising during the festive season as they get a major chunk of their annual revenue from this period. 

Spurred by festive season & corporates, India’s gifting industry gathers pace
The markets are full of gift packs ranging from beverages, chocolates, sweets, juices, and many other products, which draw people in huge numbers as they hunt for the perfect gift for their friends and relatives. Gifting in India can be split into 3 broad categories – Festival Gifting ($7.5 billion), Personal Gifting ($20 billion) and Corporate Gifting ($2.5 billion). 

Thomas Cook India is a separate entity: Madhavan Menon
UK travel giant Thomas Cook has declared for bankruptcy after its last attempt to resurrect its business failed. However, amid all this, it is said that this global collapse will not affect Thomas Cook India as it is a separate entity all together. Madhavan Menon, Chairman & Managing Director, Thomas Cook (India) Ltd, told Adgully, “With the recent developments relating to the iconic British travel company, Thomas Cook PLC, being reported in the media, it is imperative to highlight that Thomas Cook India Group has been a completely different entity since August 2012, when it was acquired by Fairfax Financial Holdings." 

Thomas Cook India and JP Miles – 2 cases, several lessons to be learnt
Thomas Cook’s shutdown has sent shock waves across the corporate – especially travel and tourism – world. Amid the chaos globally, Thomas Cook India and its Chairman and Managing Director, Madhavan Menon lost no time in dispelling apprehensions about the India venture folding up as well. 

ICC announces groundbreaking partnership with Facebook
The International Cricket Council today announced a ground-breaking partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post match recaps throughout the rest of the world through to 2023. The collaboration builds on the unprecedented digital success of the ICC Men’s Cricket World Cup 2019. 

Xaxis partners with Nielsen Media for digital audience measurement in India
Xaxis India, the outcome media company and GroupM’s advanced programmatic arm, has partnered with global measurement and data analytics company Nielsen Media as a primary digital audience measurement provider in India to bring industry wide third-party verification for Xaxis View, Video Premium, and Audio campaigns. 

Wakefit turns counting sheep into a smart marketing proposition
Launched in 2016, Bengaluru-based Wakefit is promoting a healthy sleep culture with its mattresses, pillows, and protectors which are researched and developed for ergonomically beneficial factors. The three-year old start-up has rolled out its new brand campaign, #KnowMoreSleepBetter, presenting the all-knowing BaaBaa, who will aim to bring the magical world of sleep to the people. 

Angad Bhatia aiming to replicate ILN’s success in content-to-commerce space
Angad Bhatia, COO of India’s largest online lifestyle brand, Indiatimes Lifestyle Network (ILN), is determined to make a great success of MensXP Shop - India’s first ever curated online destination for premium and ethically-sourced brands aimed specifically at the progressive Indian male. Bhatia’s ambitions for the commerce venture are big. On the cards are 16 new private label brand launches in fashion and beauty. 

BrandZ’s Doreen Wang on what will propel Indian brands during tough times
Doreen Wang, Global Head of BrandZ, Kantar, unveiled the BrandZ Top 75 Most Valuable Indian Brands 2019 report last evening along with a team from WPP and Kantar. Wang has been leading BrandZ globally for 5 years. Adgully caught up with Doreen Wang at the event to get her perspective about Indian brands, the key growth drivers, importance of maintaining the local connect and more. 

Shailesh Gupta elected President of INS for 2019-2020
Shailesh Gupta, Director, Jagran Prakashan Ltd, has been elected President of the Indian Newspaper Society (INS) for the year 2019-20 at its 80th Annual General Meeting held here today. He succeeds Jayant Mammen Mathew of Malayala Manorama. L Adimoolam (Health & The Antiseptic) has been elected the Deputy President, DD Purkayastha (Ananda Bazar Patrika) is the Vice President and Naresh Mohan (Sunday Statesman) is the Honorary Treasurer of the Society for the year 2019-20. 

iProspect India launches personalized landing page solution - iCapture
iProspect India, digital performance agency from the house of Dentsu Aegis Network, has announced the launch of its new offering, iCapture. The tool is a one-of-a-kind intelligent landing page CMS (Content Management System) that captures data in LMS (Lead Management System). 

India 2nd only to China with 451 mn monthly active Internet users
With 451 million monthly active internet users as on March 31, 2019, India is now second only to China in terms of Internet users. However, with only 36 per cent Internet penetration, there is still much headroom for growth. These are the findings from the report titled ‘India Internet 2019’, published by IAMAI. 

Simran Dhindsa joins Amazon Go as Senior Digital Marketing Manager
Simran Dhindsa has joined Amazon Go as Senior Digital Marketing Manager. Simran was previously at Lenovo as the Global Social Paid Media Lead and Publishing and had joined them in March of 2019.