Week at a glance: Brands’ Diwali drive; India wins at LIA;ZEE5 ropes in Publicis Capital
We need to change the perception that digital is cheap: Chanpreet Arora, Vice India
Leading Vice’s India operations is CEO ChanpreetArora, while Samira Kanwar is Head of Content. Arora is overseeing growth and expansion of the Vice brand, working across business development, sales, operations, and strategy.
News is a very big element of digital content consumption: Avinash Pandey
Adgully spoke to AvinashPandey, Chief Operating Officer, ABP News Network, to find out more on ABP News’ preparations for the polls, advertiser response, growth in terms of reach & viewership as well as presence on digital.
You cannot use #MeToo as a platform to slander: Anand Narasimhan
In conversation with Adgully, Anand Narasimhan speaks about his shows – ‘The Right Stand’ and ‘Akhada’, on use of Hinglish in an English news channel, fake news, #MeToo movement, election coverage and more.
Shemaroo has a large presence in the comedy space: Hiren Gada
Shemaroo Entertainment is betting big on comedy genre, once again. The latest offering is ‘BhartiKa Show – Ana Hi Padega’, wherein comedian Bharti Singh will roast all the celebs coming on the show. The show went on air from November 3, 2018 across d2h platforms like Tata Sky Comedy, Comedy Gali on Airtel Digital TV, Comedy Active on Dish TV and Comedy Active on Videocon d2h.
India takes home 9 Statues at 2018 London International Awards
India brought home nine of the coveted LIA statues – 4 Silver, 5 Bronze and attained 2 Finalists. In total 705 LIA statues, in addition to finalists, were awarded from 40 countries.
ZEE5 Partners with Publicis Capital to help drive its global strategy
One month into its soft launch in 190+ countries, ZEE5 has moved into an overdrive entrusting Publicis Capital with the mandate of driving its international communications, creative campaigns and digital initiatives. The brand will be handled by the agency’s Mumbai office.
Video Exclusive: Brands on campaign overdrive to celebrate Diwali
On the eve of Diwali marketers pull all the stops to devise the most ingenious campaigns that will resonate with audiences and tap into their generous spirit during the festivities. In this video exclusive feature, we will showcase all the exciting campaigns that made the rounds this festive season.
Ad land’s Young Guns: Vijay Ramkumar, Founder, AutomatadInc
Ramkumar started his journey in ad tech in 2012 with Hoverr Media, which then evolved to Automatad, Inc, which provides monetisation solutions to publishers across the globe. He spearheads the Business development efforts at Automatad, Inc and has bagged over 100 digital publishers in a short span of time.
Google redresses sexual harassment policies after employees protest
These changes come in response to protests that broke out across Google's offices where five requests were put forth by the protesters. The company has said it will publicly release its harassment, discrimination and retaliation policies. The organisation will also take a strong stance against excessive alcohol consumption and described two-drink limits or drink ticket systems as potential solutions after several female employees complained that instances of misbehaviour increased after alcohol consumption.
Under this program, UrbanClap partner will receive an insurance cover benefit for eventualities like death and disability for INR 1 Lac each.
OTT players look to wrap up the year with a bang
Adgully takes a look at some of the upcoming shows as well as some recently launched shows on Netflix, Amazon Prime, YouTube, Hotstar and Sony LIV…
UK advertising delivers strongest total H1 adspend since 2014
This record investment, highlighted in Advertising Association/WARC Expenditure Report data, published today, means full-year outlooks for 2018 and 2019 have been upgraded to +6.3% and +4.9% respectively. This would lead to a projected adspend total of over £23.5bn for 2018.
Disruption driving growth of brands in MENA: WARC marketing trends
WARC, the global marketing intelligence service, has released its second MENA Strategy Report, examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2018.
Celebrating 40 years of Sportstar
A 108-page issue was released to commemorate this milestone.
Viacom18 announces new appointments to bolster its Regional TV Network
Deepak Rajyadhakshya has been appointed as Head, Colors Marathi. Colors Tamil has two pivotal roles filled up with the inclusion of Raj Kannan as Head, Programming and Radha Ramamurthy as Head, Ideation.
Heather Gupta joins MullenLowe Lintas Group as Group HR Director
She takes over from Michelle Suradkar, the current Group Chief HR Officer, who is taking a break from work for personal reasons.
Arunoday Mukharji moves on from CNN-News18
Arunoday Mukharji anchor at CNN-News18 quits sources close to Adgully disclosed. His future course of action is unknown. He was with CNN-News18/Network18 for 13 years.
Krishna Menon appointed as Chief Revenue Officer of The Q India
Prior to joining The Q India, he served as Chief Marketing Officer at Sakal Media Group and General Manager at Network 18 Media.
Matrimony.com appoints Sankara Narayanan as COO
A business leader, he brings over 30 years of rich and varied experience leading large teams across Telecom and Finance domains.
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