Week at a glance: Brands & Metaverse; BBDO’s future; Festive Mood; India’s ad market

Direct-to-Avatar: The new frontier for brands in metaverse

For millennia, the only viable marketplace was the one based on physical exchange or physical-to-physical (P2P). Customers went to a physical place, chose a product, and exchanged tangible "fiat" money for the material items they desired in person.

Josy Paul on the road ahead for BBDO after split from RK SWAMY

RK SWAMY and BBDO have parted ways after 37 years of collaboration. The split has come for strategic reasons. Under the agreement, R K SWAMY will buy out BBDO’s stake in R K SWAMY BBDO Pvt Ltd, and BBDO will buy out R K SWAMY’s stake in BBDO India Pvt Ltd.

‘Wants’ will be louder, brighter & have a larger license this festive: Snehasis Bose

In the first of the industry conversations, Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi, speaks with Adgully on the festive sentiments in 2022, a stronger return to the pre-pandemic levels, and much more.

India’s ad market to grow by 15.2% in 2023 & 15.7% in 2024: Dentsu

The reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup.

Why marketers need to prevent fatigue from marring the festive bounce-back

It is turning out to be a perpetual season of sales in India. Gone are the days when one had to wait for the traditional festive period of Dussehra-Durga Puja-Diwali to catch some good bargains, discounts, combo-offers, scratch cards assuring some prize or the other and a plethora of contests.

5G will be a transformative step for the gaming industry across the globe: Experts

India is on the way to becoming one of the biggest gaming markets in the world. As per a KPMG report, India’s gaming industry is pegged to reach $5 billion by 2025. The pandemic period saw a tremendous traction for the gaming industry.

We’re eyeing over 30% growth compared to last Onam: Manorama Online’s Boby Paul

In an interaction with Adgully, Boby Paul, Senior General Manager – Marketing, Manorama Online, said, “Onam is the biggest season for Kerala and also the start of the festival calendar for India; so we will ensure that the Onam stories, engagements, and festivities reach our discerning audience and at the same time, help brands tap into these audiences.” He further said that Manorama Online’s plans this year include the launch of a premium subscription product, which will deliver personalised news and information to the users.

Sudhir Chaudhary joins Aaj Tak as Consulting Editor

Sudhir Chaudhary, former editor-in-chief and CEO of Zee News' Hindi news channel 'Zee Group,' has made headlines after he left Zee News recently. Sudhir Chaudhary will begin his new career with Hindi news station 'AajTak,' according to reports. He will assume his responsibilities as a Consulting Editor here.

Sudhir Chaudhary seeks ideas for his new show on Aaj Tak

Aaj Tak, the flagship Hindi news channel from the India Today Group, and the veteran journalist Sudhir Chaudhary broke records, when together they experimented with a technology-driven interactive digital campaign.

Early onset of summer a boon for ice-cream industry in 2022; 45% hike seen in sales

No matter what googlies life might throw at us, it all seems bearable if we treat ourselves to an ice-cold sweet and creamy indulgence. As summer temperatures soar, demand for juices, cold beverages and cold desserts like ice-creams and gelatos reach a peak.

How a niche category like contact lenses is making inroads in the eyewear market

The Indian contact lenses market actually started almost 3 decades back. But the real awareness and the growth of this sector has taken a lot of time. Majority of the Indian population still prefer the normal spectacles purely from a safety and convenience aspect.

“Archies’ legacy is about helping our customers express themselves through gifting”

In conversation with Adgully, Varun Moolchandani, Executive Director, Archies Ltd, speaks about his long-term journey with the brand, challenges and opportunities in the market, impact of the pandemic and more.

How Lenovo combined eco-conservation & connectivity in a unique global initiative

In conversation with Adgully for their column Talking Insights, Emily Ketchen, Chief Marketing Officer and VP, Intelligent Devices Group, Lenovo, speaks about this one-of-a-kind campaign and how the employees got connected with the community of Robinson Crusoe Island.

“Gender can't define if one is good or bad at crisis management”

In conversation with Adgully, Shanu Singh, Chief Marketing Officer, ASK Group, speaks about lessons she learned as a women leader, gender sensitivity and inclusion, maintaining work life balance and more.

Effective crisis handling in the post-pandemic times

Crisis keeps happening at any point of time and it can rapidly tarnish the reputation of the brand in today’s digital world. Few days back India’s formost airline Indigo went on a protest against the pay cuts that were implemented during the peak of the COVID-19 pandemic.

With science at its heart, how Neutrogena is simplifying skincare

"Women today are extremely purpose-driven with big ambitions. They feel the need to constantly improve themselves and take measured steps toward their goals, even in skincare. Their skin is an expression of their individuality and a source of their confidence and they believe in investing in their appearance,” explained Manoj Gadgil, Vice President – Marketing, Johnson & Johnson Consumer Health, India, in this interaction with Adgully.

Anything impactful today, has to be digital: Shobha Vasudevan, Dell Technologies

In conversation with Adgully, Shobha Vasudevan, Head – Enterprise Communications and PR, Dell Technologies, speaks about the significant changes in the PR industry over the years, role of PR in brand building and salience, Measuring and tracking the progress of a PR campaign, and more.

Our focus is to penetrate deeper in semi-urban and rural markets: Tarannum Hasib

In conversation with Adgully, Tarannum Hasib, Chief Distribution Officer, Canara HSBC Life Insurance, speaks at length about the entire rebranding exercise and the strategy behind the new campaign supporting this rebranding effort. She further adds that the 360-degree multimedia campaign will cut across broadcast, print, digital, and social media platforms.

“The Good Glamm Group has earmarked Rs 100 cr investment for global expansion”

In conversation with Adgully, Asad Raza Khan, Global Commercial Officer, The Good Glamm Group, speaks about his new role as Global Commercial Officer, his plans to increase the company’s footprint globally, GoodGlamm’s market share in the personal care industry and much more.

myBillBook’s ‘Tum Kamal Ho:’ An ode to India’s MSMEs

To know more about the concept and making of the MSME anthem, AdGully caught up with Pulkit Saboo, Director - Brand Marketing, Flobiz

Ayesha Ghosh joins Wieden+Kennedy as Managing Director for India

Wieden+Kennedy has brought on board Ayesha Ghosh as Managing Director for India. Ghosh, who will be based in Mumbai, will partner with Santosh “Paddy” Padhi, who was hired as CCO of India for the independent agency in March. Current W+K Delhi Managing Director, Gau Narayanan, who is leaving India and W+K to return home to the UK, will stay on in his current role to help with the transition through August.

Anjana Ghosh steps down as Director Marketing and CMO, Bisleri

Anjana Ghosh, Director of Marketing and Business Development at Bisleri International Pvt Ltd, has stepped down. Industry sources have confirmed this news to Adgully.

Distinctive elements in ad campaigns can be protected under IP laws

The Delhi High Court has ruled that distinctive elements in advertising campaigns can be protected by the courts under intellectual property law. The court was ruling in a dispute between Bright Lifecare Pvt Ltd and Vini Cosmetics Pvt Ltd.

Bombay HC dismisses Sebamed’s appeal; reaffirms campaign as disparaging

The Division Bench of the Hon'ble High Court of Bombay today dismissed the appeal filed by USV against the order passed by a single Judge of the Hon'ble High Court in June 2022.

Synamedia acquires Quortex to add just-in-time live video streaming

Synamedia, the world’s largest independent video software provider, today announced it has acquired Quortex, the privately-held provider of a leading cloud video delivery platform optimized for just-in-time processing of live video streaming.

BARC Wk 27: India TV is consistent No.1 in HSM Urban for last 10 weeks

As per BARC India data for Week 27 (Saturday, 2nd July 2022 To Friday, 8th July 2022), the overall Hindi News Genre increased by 2%, garnering 2296(000) AMAs [Source : BARC, All Days, 0600Hrs to 2400Hrs, TG : 15+, Market : HSM, Period : Wk 26’2022 & 27’2022, Channels : Hindi News Genre (12 Hindi News channels)].