Week at a glance: Brands & metaverse; Interview with ChatGPT; Q&A: Ajay Gupte

In-depth Part 1: How metaverse-ready Indian brands really are?

The metaverse presents a sea of opportunities for marketers and brands to engage with and target their TG in novel and exciting ways. By staying on top of emerging trends and technologies, brands can create innovative and immersive experiences that help them stand out in a crowded marketplace.

In-depth Part 2: Devising the perfect metaverse marketing gameplan

Are brands and marketers prepared for marketing in the metaverse? Marketers and experts are unanimous in their view that brands are yet to comprehend the full potential of the metaverse. It is important that marketers need to have the right understanding of the metaverse and the Web3 ecosystem before they venture into marketing in this brand-new territory.

We are building the agency of the future: Ajay Gupte

“2022 was the first full year out of COVID and it was interesting in many ways,” remarked Ajay Gupte, CEO - South Asia, Wavemaker, in a conversation with Adgully. He further noted, “A lot of transformations have been happening. A lot of new businesses came to us in terms of new services like E-commerce, Performance and Content. We were able to create a good team. The last 5-odd months have fairly come down as compared to the first 7 months.”

I do not have the ability to become sentient: Adgully interviews ChatGPT

ChatGPT is being used for a mindboggling range of things – from students getting it to do their class assignment to business executives even planning future strategies with it to coders using it to create computer programs, and beyond.

Zakka Jacob demystifies CNN-News18’s YouTube success story

CNN-News18 has been witnessing tremendous growth on YouTube. In January, it registered 173 million views on YouTube, and 135 million on Facebook. “I think it’s been staggering,” says Zakka Jacob, Managing Editor, CNN-News18.

Content creators welcome Meta Verified, say it will protect ideas and identity

Following the steps of Twitter, Meta Platforms on Sunday announced that it is testing a paid monthly subscription service called Meta Verified, which will allow users to verify their accounts with a government ID and earn a blue badge, as it aims to help content creators grow and build communities.

Licious’ lessons in creating a new category - UnCrave done right

In conversation with Adgully, Simeran Bhasin, Business Head - Alternative Protein, Licious, speaks at length about the newly launched product, their TG, USP, campaigns planned and much more.

AIDCF vs broadcasters: KCCL signs agreement under NTO 3.0

After UCN, MSO Kerala Communicators Cable Ltd (KCCL) has signed the interconnection subscription agreement with the broadcasters as per the TRAI-mandated NTO 3.0.

“Zee Cine Awards 2023 plans to take the entertainment quotient to a whole new level”

In conversation with Adgully, Ruchir Tiwari, Chief Cluster Officer, Hindi Movie channels, Film Licensing & Syndication, ZEEL, shares some details about how this year Zee Cine Awards is coming up with all new talents and performances. This year, Alia Bhatt and Varun Dhawan are the face of Zee Cine Awards.

How Escape Velocity’s collab with Viacom18 for IPL can be game-changer for advertisers

Raghu Seelamsetty, CEO, Escape Velocity, a digital media technology services company, says that this is a great opportunity for brands to be a part of sporting history. In this interview with Adgully, Raghu Seelamsetty speaks about how Escape Velocity will work with Viacom18 for the IPL tournament, how this partnership with Viacom18 is a game-changer for advertisers, the great opportunity for brands, etc. Excerpts:

PR is getting more outcome-focused and delivering measurable results: Arneeta Vasudeva

In this interaction with Adgully as part of the PR Conversation, Arneeta Vasudeva, National Head, PR and Influence, Ogilvy India, speaks at length about the evolution in the Public Relations business, key PR trends in 2023, the digital transformation taking in place in PR, and much more.

Women are natural leaders and used to taking charge when situations escalate: Jyoti Dabas

In conversation with Adgully, Jyoti Dabas, Co-Founder of Fittr, speaks about her mantra for a successful work-life balance, effective leadership lessons that she has learnt, crisis management, women leadership in the contemporary market ecosystem, gender sensitivity, and more.

“Influence of women leaders has gone up dramatically in contemporary market environment"

In conversation with Adgully, Yeshasvini Ramaswamy, Serial Entrepreneur & CEO, Great Place to Work India, speaks about importance of gender diversity, the significance of having an unobstructed vision, Team work, inclusive and diverse work culture and more.

Vinay Tamboli on how digital transformation is changing the face of marketing

500 clients in different verticals for the sole purpose of making digital marketing operations management more efficient and effective for businesses of all sizes.” In this interaction with Adgully, Vinay Tamboli speaks about digital transformation taking place in marketing, predictive analysis, creating data lakes, and more.

Learning and evolving is the key to start-up success: Vipul Gupta, Re'equil India

In conversation with Adgully, Vipul Gupta, Founder and Director, Re'equil India, shares his journey as an entrepreneur and the Re’equil ecosystem. He also shares his key insights and takes on the upcoming trends for 2023 and how the company became the top-notch brand in the industry of Skin and Body Care Products.

Amritesh Bakshi on how ‘Perfectly Yours’ is becoming an exemplar for modern couples

In an interaction with Adgully, Amritesh Bakshi, Director of Brands and Field Marketing, Hyatt India Consultancy, shares his insights into the campaign and how it is becoming an exemplar for modern couples, and perfectly matches the sentiments to resonate with these modern couples.