Week at a glance: Covid-19 hits IPL; Disney+ Hotstar now in India; Women Disruptors

Breaking News: BCCI postpones IPL 2020 till April 15 amid Coronavirus concerns
In a statement issued, the Board of Control for Cricket in India (BCCI) has decided to suspend IPL 2020 till April 15, 2020, as a precautionary measure against the ongoing Novel Corona Virus (COVID-19) situation. 

Covid-19 Effect: Biz travel stares at $820 bn loss; airfares drop by 40%
As per a report by Global Business Travel Association (GBTA), the business travel sector is set to lose $820 billion in revenue. This number is a steep climb from the previously estimated $560 billion hit. GBTA states that China is expected to lose $404.1 billion in corporate travel, the highest; while Europe is set to lose $190.5 billion. 

Breaking down Star India’s Rs 3,000-crore revenue strategy for IPL 2020
Being held under the shadow of the ongoing Covid-19 global pandemic, there is a lot at stake for the Indian Premier League (IPL) 2020. The Indian Government’s latest directives on visa restrictions have put a question mark on the participation of foreign players in the tournament. 

No IPL 2020 matches in Delhi, says Delhi Government
The Aam Aadmi Party in Delhi has said that no IPL matches of the 2020 edition will be played in the Capital city. This was announced by Manish Sisodia, Deputy Chief Minister, Delhi Government, at a press conference on Friday. 

Disney+ Hotstar goes live in India from today, well before March 29 launch
Disney+ Hotstar service is now live in India, much ahead of its March 29, 2020 launch date. The move happens just hours after Hotstar was rebranded as Disney+ Hotstar. Disney+ Originals such as ‘The Mandalorian’, ‘The World According to Jeff Goldblum’, ‘Marvel’s Hero Project’ and more can now be accessed on the service. 

Women are disrupting the status quo; we need more women disruptors: Raj Nayak
Adgully’s Women Disruptors Summit & Awards 2020, held in Mumbai on March 6, brought together leading lights of the industry to deliberate on several relevant issues related to women in workplaces. Making a strong case for more Women Disruptors in India Inc, Raj Nayak, Founder, House of Cheer, in his address, said, “I’ve always believed that women have been the original disruptors, making waves and bringing change to our society.” 

Plugging the leaky leadership pipeline for advancement of women: Gayatri Yadav
Gayatri Yadav, Business, Marketing & Media Professional (Former President Consumer Strategy & Innovation Star India, Former CMO General Mills India, and recipient of prestigious IAA leadership awards best marketer Media & Entertainment, awarded ET Prime Best Woman Marketer 2019) addressed the Women Disruptors Summit organised by Adgully and asked the fundamental question – ‘what’s holding women back?’ on the occasion of the launch of the IAA-Adgully Mentorship Programme for Women in MARCOM. 

On disrupting corporate culture with a woman’s touch & some jugaad
Women leaders bring their own unique touch to the corporate that they lead. With the growing number of women leaders in the industry today, understanding the ‘Corporate Culture with Women Leaders’ has become important. Adgully’s seminal event – ‘Women Disruptors Summit & Awards – turned the spotlight on women super-achievers leading from the front. 

Decoding the entrepreneurial spirit of women
When it comes to entrepreneurship, women are considered to be natural entrepreneurs due to their ability to nurture, which comes instinctively to women. Moreover, women are able to emotionally deal with a lot of crises that come their way. Contrary to common belief, women are also able to take risks in a bigger way. This puts women in a different position as compared to men. 

How Women Disruptors take on risks like a boss
The formidable women workforce in the corporate world is disrupting the way business is carried out in their own unique ways. Adgully turned the industry spotlight on the women super-achievers through its special platform – Women Disruptors Summit & Awards. 

Partha Sinha to join the Times Group as President – Response
Partha Sinha will be joining the Times Group in the capacity of President - Response, where his primary responsibility will be to grow the revenue and facilitate the interaction between brands and content. 

Gauri Awasthi quits as head of digital and social advocacy at Fabindia
Gauri Awasthi has stepped down as head of digital and social advocacy, part of brand and marketing team for Fabindia. She was associated with the organisation for more than 2 years, managing the apparel, home & lifestyle, personal care, interior design studio, Organic India, café, experience centers and international stores as well. 

Havas Media bags integrated media duties of ACC Cement
Havas Media has bagged the integrated media mandate of ACC Limited. Headquartered in Mumbai, ACC Limited is India's foremost manufacturer of cement and ready mixed concrete. 

Taproot Dentsu bags mandate for Mobile Premier League’s IPL Campaign
Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, has been awarded the creative mandate for Bangalore-based mobile gaming platform Mobile Premier League’s (MPL) 2020 IPL campaign. Taproot Dentsu won the mandate following a multi-agency pitch and will now service the account from its Mumbai office. 

Mindshare Mumbai’s ad for Lifebuoy among world's most awarded campaigns for media
The WARC Media 100, the ultimate independent benchmark celebrating the best media ideas from across the marketing industry, has been released, featuring the most awarded campaigns, agencies and brands in the world. 

NBA slams MIB’s 48-hr ban on Asianet News & Media One News channels
The News Broadcasters Association (NBA) has condemned the decision of the Ministry of Information & Broadcasting (MIB) to impose a 48-hour ban on Asianet News and Media One News for their coverage of the CAA-related riots in Delhi recently. 

Avant Garde Films designs Tipping Point's new brand identity
Viacom18 Studios has unveiled the all new funky and vibrant logo of TIPPING POINT – their digital content arm. TIPPING POINT offers a host of web series, short films and non-traditional formats with unconventional narratives. The new identity designed by Avant Garde Films is a unique, rustic yet vibrant. 

The W Suite | Women need to come out of self-imposed bias: Loma Hosne Ara
Adgully’s ‘The W-Suite’ series has been featuring interactions with influential women leaders in India, who share some deep insights on what being a woman leader means in India’s business landscape, the mantras to succeed, achieving work-life balance, pay parity and much more.