Week at a glance: Decoding ChatGPT; Budget 2023 expectations; Influencer guidelines

Decoding ChatGPT Part 1 - Will it dethrone Google? Not really, say experts

Not long ago, we wrote non-nostalgic elegies to encyclopedias and dictionaries, and what not, thanks to the advent of Internet search engines, with Google being the bellwether. There has been little threat to the domination wielded by Google, not even a trace of a competition, until a new kid on the AI block burst into the scene recently. 

Decoding ChatGPT Part 2: The language conundrum, intelligence, and misuse

As of now, ChatGPT cannot be termed perfect just as Bloomberg journalist Joe Weisenthal realised when he asked it to write his obituary. In the days to come, can we expect an error-free and perfect ChatGPT (or other chatbots with much more sophistication or human-like intelligence) which will overwhelm us with its intelligence? Or will an intelligent chatbot with a mind of its own remain restricted within the pages of sci-fi writers or as the unbridled fantasies of futurists?

I have had an eventful and rollercoaster ride of a career: Colvyn Harris

While accepting the Award, Colvyn James Harris said, “I have had an eventful and rollercoaster ride of a career. There has never been a dull day. I’m proud to be part of the team that ensures brands they partner with become market leaders and are considered the best in their categories.”

Influencer guidelines: Good for ecosystem, tough for influencers, say experts

The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution last week released a guide – ‘Endorsements Know-hows!’ – for celebrities, influencers and virtual influencers on social media platforms. The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines.

Specialisation & orchestration needs to happen hand in hand in marketing: Vishal Jacob

In conversation with Adgully, Vishal Jacob, Chief Transformation and Digital Officer, Wavemaker India, speaks about the newly launched report, the idea behind it, addressing the privacy concerns of advertisers, and more.

Budget 2023: Forthcoming polls augur extremely well for the ad industry - Arvind Mittal

Arvind Mittal, MD & CEO, Mouli’s Advertising Service, expects Union Budget 2023 to give a boost to the communications, advertising and publicity industry, in that the government as well as corporates are expected to use various tools to increase their public outreach in a run-up to the Lok Sabha elections in 2024.

Budget 2023: Expectations for the Media sector - Abhay Ojha

As Finance Minister Nirmala Sitharaman gets ready to present the Union Budget for 2023-24, the industry is hoping for measures to be announced that will fuel overall economic growth. Budget 2023-24 is an important one as it comes a year ahead of the Lok Sabha elections in 2024, and also as it comes amid a global slowdown and several geo-political tussles.

Budget 2023: Govt can bolster working capital for e-commerce suppliers - Vidit Aatrey

“Budget 2023 gives our visionary government an opportunity to put our MSMEs in the fast lane, building on its proactive efforts to transform the small business economy,” remarked Vidit Aatrey, Founder & CEO, Meesho, while sharing his expectations from the Union Budget 2023-24.

Jewellery players expect Budget to unlock true potential this sector: Ramesh Kalyanaraman

“The jewellery industry in India has the potential to be a major driver of economic growth. With evolving consumer preferences as well as introduction of various regulations such as GST implementation and mandatory hallmarking, there has been rapid formalisation in India’s jewellery industry,” says Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers.

Reputation risk management will become more crucial: Ashwani Singla

Ashwani Singla, Founding Managing Partner, Astrum, speaks at length about where the Public Relations industry is headed in 2023, the rapid incursions of technology into this industry and wide ramifications of it, the core emphasis on people and growing the talent pool, and more.

A lot riding on Pathaan, as the film smashes Box Office on opening day

Shah Rukh Khan’s ‘Pathaan’ has become not just a comeback film for the actor after a hiatus of four years, but also a harbinger of achche din for the Bollywood industry. Even as the industry looked to Ranbir Kapoor-starrer ‘Brahmastra’ as a reviver for Bollywood’s flagging fortunes last year, in 2023 ‘Pathaan’ has a bigger load to carry.

How a strong omnichannel strategy is paying rich dividends to CaratLane

In conversation with Adgully, Avnish Anand, COO & Co-founder, CaratLane, speaks about jewellery buying trends in the online space, the benefits of following a strong omnichannel strategy, factors driving CaratLane’s growth, and more.

Experts decode the new market realities driving media mix strategies today

In consideration of today’s scenario, Adgully hosted its premier Twitter chat property, Gully Chat, on the topic ‘Re-juggling the media mix - New considerations for marketers’ on January 20, 2023. A panel of leading industry experts took part on the discussions:

Stationery growth has surpassed most optimistic expectations: Santosh Rasiklal Raveshia

Santosh Rasiklal Raveshia, Managing Director, Doms Industries, speaks about the remarkable growth of stationery industry during pandemic times and beyond, increased urbanisation driving demand for value-added products, an upsurge in product innovation in the Indian stationery industry, and more.

Women are successfully managing challenges brought on by societal dynamics: Poulomi Roy

In conversation with Adgully, Poulomi Roy, CMO, RSH Global, speaks about work-life balance, sustainability drawing the attention of everyone, crisis management, gender sensitivity, and more.

There’ll be continuous endeavour for a sustainable travel ecosystem in 2023: Amit Mehta

Amit Mehta, Country Manager - South Asia, Malaysia Airlines, highlights the key trends that will dominate the travel sector in the year ahead, rise of passenger traffic, and more.