Week at a glance: Decoding digital ecosystem; Rewind 2018; New tariff regime

We live in a tactical world more than a brand building world: Ashish Bhasin
Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network, dwelled on the ‘Nuts and bolts of building a successful brand in today’s time’ in an engaging fireside chat with Gurmit Singh, Founder, Dauwau, at the inaugural edition of The Mobile Media Summit, 2018, held in Mumbai on December 12. 

Digital Measurement Capabilities Ready, But Intent Missing: Shashi Sinha
In his short but emphatic address on ‘Measurement: Critical for Business Growth’, he stressed upon the need for media measurement, and spoke at length about the pitfalls of not having a robust measurement in place. 

Bringing in a digital mindset among marketers is still a challenge: Vivek Bhargava
These were some of the issues taken up for discussion by VivekBhargava, CEO, DAN Performance Group, in conversation with Debadatta Das, Head of Branded Content,, in the session titled ‘Creating great mobile content and its amplification strategies’ at Adgully’s The Mobile Media Summit 2018, held in Mumbai. 

Circle of interactivity – the next stage of TV + video growth: Amogh Dusad
Dusad was speaking at Adgully’s The Mobile Media Summit, held in Mumbai. He also pointed out that content on mobile will see the next set of growth led by vernacular content. 

Data collection, viewability, brand safety - challenges for 3rd party digital measurement
The panel comprised industry experts such as Partho Dasgupta, CEO, BARC India; TarunKatial, CEO, ZEE5 India; Ashutosh Joshi, Co-Founder & CEO, The Media Street; MayooriKango, Managing Director, Performix.Resultrix; and SujitGanguly, Head - Brand and Corporate Communications, ICICI. Megha Tata, COO, BTVI, was the moderator. 

The data conundrum: Use data more sensitively rather than intelligently, urge experts
The session on ‘Solving the data conundrum - a priority and challenge’ at Adgully’s The Mobile Media Summit 2018 delved into the biggest priorities and challenges when it comes to building a data strategy for any digital marketing team or marketer. 

Sanjay Gupta on transparency & power to consumers driving new tariff regime
Ahead of the December 29, 2018 deadline when the New Tariff Regime comes into effect, Star India has revealed its channel pricing under the Star Value Pack and Star Premium Pack offering in 7 languages – Hindi, Bengali, Marathi, Tamil, Telugu, Kannada and Malayalam. 

Prathyusha Agarwal decodes ZEE’s new tariff packs, highlights behavioural change
With the new tariff/ pricing regime set to come into effect from December 29, 2018, as per the TRAI mandate, Zee Entertainment Enterprises Ltd (ZEEL) has unveiled its Family Packs offer. 

Coming 18-24 months to be a defining time for digital: Arun Gupta
In conversation with Adgully, Arun Gupta, CEO & Founder, MoMagic, speaks at length about the current mobile tech trends, the future road map for his company and more. 

Mobile is the most measurable channel: Vasuta Agarwal
In conversation with Adgully, she discusses the process of delivering succesful creative on the mobile platform. 

Rediffusion beefs up offering with Creative Technology; unveils new identity
Rediffusion going independent marks in many ways the beginning of a new journey for the agency. 

Ban on online sale of medicines: E-pharmacies given 4 weeks’ time to respond
With the Delhi High Court order banning online sale of medicines by e-pharmacies, there is a question mark on the future of online pharmacies. As is known, the Delhi High Court passed the order based on a PIL filed by DrZaheer Ahmed, a Delhi-based dermatologist. 

Childhood Chronicles - Lessons in Karma that keep Vizeum'sHimanka Das grounded
Adgully and Discovery Kids speak to some well-known names in the M&E industry to relive their childhood days and share the experiences that have shaped them. 

2018 at a glance: Regional entertainment ecosystem’s year in the sun
Ravish Kumar, Head - Regional TV Network, Viacom18, sums up the year 2018 for the regional broadcast space. He considers the year to be a positive one for regional television, which registered a strong double digit growth. 

India has a sizeable 'Geek' community: Jatin Varma
In conversation with Adgully, JatinVarma discusses future plans for Comic Con India and shares an overview of the Indian comic culture. 

BARC Wk 50: Majority of Hindi GECs see decline in viewership R+U
Placed at the tenth spot, Sony SAB saw further increase in its gross viewership this week to 411,676, from 399,752 recorded in Week 49. 

Ad land’s Young Guns: Rishabh Mahendru, AdLift
Rishabh Mahendru is a Digital Marketing Consultant and currently working as Head - SEO with AdLift. 

Mindshare Announces Senior Management Appointments
The first is the elevation of Prashant Modi to become their Asia Pacific Chief Operating Officer. The second appointment is that of Rohan Lightfoot as Chief Growth Officer of Mindshare Asia Pacific. 

Uday Shankar joins FICCI leadership, elected as Vice President for 2018-19
Uday Shankar has been elected as Vice President of the Federation of Indian Chambers of Commerce and Industry (FICCI) for 2018-19 at the conclusion of the 91st AGM of the apex industry chamber. 

Brijesh Jacob, Vineet Gupta & Deepak Nair exit DDB Mudra Group
According to media reports, all three founders of 22 feet Tribal have resigned from DDB Mudra Group. This includes Vineet Gupta (CEO), Brijesh Gupta (Chief Creative Technologist) and Deepak Nair (Chief Growth Officer). 

Siddharth Banerjee moves on from Vodafone India
Siddharth Banerjee who was EVP – Marketing at Vodafone India has stepped down sources have confirmed to Adgully. He was associated with the organisation for over 3 years. 

Reliance Entertainment’s Big Synergy appoints Rajiv Bakshi as its CEO
Anil D. Ambani owned Reliance Entertainment’s Big Synergy Media Limited has appointed Rajiv Bakshi as its Chief Executive Officer. 

ex-Digitas exec, Laurent Ezekiel appointed as WPP Chief Marketing & Growth Officer
Laurent Ezekiel has been appointed as WPP's first Chief Marketing Officer and Chief Growth Officer. He will report to Mark Read and work alongside Chief Client Officer, Lindsay Pattinson. 

LinkedIn appoints Mahesh Narayanan as Country Manager for India
LinkedIn, the world’s largest professional network with 590+ million members globally and 53+ million members in India, today announced the appointment of Mahesh Narayanan as Country Manager for India, effective January 7, 2019. 

Genesis Burson-Marsteller Names DeepshikhaDharmaraj MD
She will work closely with Chief Executive Officer and Founder, PremaSagar, to oversee the organization and implement its growth strategy for 2019. 

iTV Network appoints Pooja Gupta as VP – Brand & Content Marketing
Pooja is an iTV alumni and she has also been associated with Zee, India TV, News Nation, News 24 and other top Media Brands. 

HUL, Republic TV, Times Now among 590 ads under ASCI scanner
Of the 355 advertisements wherein the complaints were upheld, 201 belonged to the education sector, 62 to the healthcare sector, 24 to the food & beverages category, 24 to personal care, seven violated BARC Guidelines and 37 were from the ‘Others’ category. 

Samsung India most attractive brand of 2018
India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s Most Attractive 1000 brands, based on TRA’s proprietary model of Brand Attractiveness. 

Essence takes on integrated media duties for Airtel
Essence, a global data and measurement-driven media agency and part of GroupM, today announced that it will take on integrated media agency of record duties for Airtel. 

iProspect India wins digital media duties for GoAir
As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics.


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