Week at a glance: DIGIXX 2021; IPL sponsorships; Q&A with Josy Paul; GroupM elevations

DIGIXX 2021: Beyond digital disruptions – what the next gear shift looks like

The stage is set for the 5th edition of DIGIXX Summit & Awards 2021.This year, DIGIXX Summit & Awards 2021 will be held on Friday, April 9, 2021 from 11 am onwards. This year’s theme for DIGIXX Summit is – ‘The Next Gear Shift for Digital Marketing’ – as digital advertising gains the largest share of advertising spends after TV. The agenda will comprise of discussions on performance branding, building first party data ecosystems, driving e-commerce penetration and discovering TV’s lost audience. 

Ad-Vantage Week 6: Reckitt’s bold pink move & Bucky Barnes affinity for Tiger Beer

Adgully is back with Week 6 of the Ad-Vantage Quiz with Rajiv Gopinath. Last week, participants engaged with questions related to Reckitt changing its logo, Frooti’s new campaign with Clumsy and other enthralling questions. Our quizmaster, Rajiv Gopinath, Chief Client Officer, Starcom, will share 10 topical questions every week on the latest developments in Business, Advertising and Brands. 

GroupM elevations: New roles for Vinit Karnik and Karthik Nagarajan

GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupM’s Entertainment & Sports practice (ESP), will take over the new role of  Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan, Chief Content Officer for Wavemaker India will take on additional responsibility at GroupM in the new role of Head of Branded Content, GroupM India. 

IPL 2021: Brand bonanza for all 8 franchise teams

India’s biggest sporting extravaganza, the Indian Premier League (IPL), is back for the 14th edition. The 8 franchise teams of IPL have lined up an impressive array of sponsors. According to industry reports, the franchise teams are eye a hike of as much as 10-15 per cent in their sponsorship revenues in 2021. Adgully brings all the sponsor details of the individual IPL 2021 teams. 

Hansa Research to stop offering TRP services to BARC & MDPL from June 30

Hansa Research, the largest Indian consumer insights company that has been engaged by BARC India to carry out field operations for TV viewership measurement and installing the Bar-o-meters, has stated that it will withdraw its services to BARC India (Broadcast Audience Research Council) and Meteorology Data Pct Ltd (MDPL) from June 30, 2021. 

Creativity, for me, is sensitivity in a world where no one is listening: Josy Paul

To understand better and more as to how a Creative leader navigates his creative ship to produce a great campaign and what are the challenges that he or she is facing to motivate the team and to get the best results, Adgully spoke to Josy Paul, Chairman and CCO, BBDO India, to know his perspective in our weekly column Talking Insights. 

How digital technology is proving to be a game-changer in healthcare

Traditionally, the India pharmaceutical industry has always been conservative in their approach, but due to the pandemic, Telemedicine became a new way for patients to contact their doctors. There was approximately 2.5x growth (about 8.8 million) in the number of households using E-pharmacy services during the lockdown period. 

Insurance advertising: Of mandatory disclosures, filing of ads & disclaimers

After 2 decades, the IRDAI has proposed a modification to its regulations on Advertising insurance products in India. Part 27 of the series of articles on Misleading Ads by Advocate Aazmeen Kasad is the fourth part of a series on Advertising in the Insurance sector in India, and serves to demystify and provide an in-depth understanding of what the law on the same is for mandatory disclosures and filing of ads, disclaimers which should be part of insurance advertisements, advertisements regarding ULIPs, product combination ads, etc., by insurance companies. 

"PhonePe has invested even more heavily on IPL this year with 6 different sponsorships"

In an exclusive conversation with Adgully, Sameer Nigam, Founder & CEO, PhonePe, speaks at length and shares his point of view on how they have been successfully leveraging the Indian Premier League, which draws major eyeballs both in India and globally. 

Discovery Kids grew 35-40% during the pandemic, but revenue was impacted: Uttam Pal Singh

In conversation with Adgully, Uttam Pal Singh, Head of Discovery Kids, speaks about growth during the pandemic period, the investment in the channel’s content strategy and what to expect from the channel’s popular IPs in the year ahead. 

Digital is likely to cross TV spends in the long term: Jaikishin Chhaproo

In conversation with Adgully, Jaikishin Chhaproo, Head - Media & PR (PCPBD), ITC, speaks about how digital platforms have started growing and how will they cross TV spends in a long term; what will be the strategy of the companies to face future challenges in terms of skills and technology, how digital platforms are imparting training to people and much more. 

“Integrated marketing communications is the need of the hour for brands”

As part of our series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the corporate communications world about how PR as a business and communication tool has evolved and grown over the years. In conversation with Adgully, Tanya Swetta, Co-founder and CEO, id8 Media Solutions, speaks about the dramatic shift in both the implementation and perception of Public Relations as a profession over the last 10 years. 

I believe any start-up journey is a continuous loop of learnings: Sarvesh Sashi

Adgully is turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series – START-UP STARS. In conversation with Adgully, Sarvesh Sashi shares several insights into the world of entrepreneurship, what it takes to be successful, how to face the challenges, garnering funds and much more. 

2021 will be a year which will continue to be driven by Data & Digital: Deba Ghoshal

In conversation with Adgully, Deba Ghoshal, Vice President and Head of Marketing, Voltas, speaks about the significant shift witnessed in demand for Protection, Comfort, Convenience and Connectivity in cooling products and with the prioritize Data, Meaningful Content, Search & Social and much more. 

Twitter Marketing India launches audio series - Share of Voice

Twitter Marketing India (@TwitterMktgIN) is bringing Share of Voice - a new series for and with brands, marketers and creators in the country. Share of Voice is a voice content series, where creative experts will talk about all things advertising, content, social media and more. This will be an eight-week long series, featuring influential industry voices who will share their views on the present and future of the marketing and advertising trends. 

Fact-checkers have changed newsrooms: Jency Jacob, Boom

He says fact-checkers have changed newsrooms. Today, a mainstream media newsroom is also aware that some viral video or image that they are picking up to write about, there could be a chance that there is misinformation around it. In this podcast with Mrigashira, Jency Jacob, Managing Editor, Boom, speaks on the importance of fact checking in combating fake news. 

"Effective utilisation of business dollars is a key challenge for digital companies"

In conversation with Adgully, Nikhil Bakshi, Co-Founder, Dineout, speaks about how Digital has helped companies in scaling up their business operations; how brands are evaluating and measuring their performance on digital as a medium and much more. 

Essence report explores building gaming touchpoints for brands

Essence, a global data and measurement-driven media agency which is part of GroupM, has released a new report – ‘Gaming in the 2020s: Reach, Rewards and the new Meditation’ – to help brands understand the full scale of the opportunity and what they can expect to gain from their efforts. 

“If 2020 was year of digital disruption, 2021 will be year of omni-channel adaptation”

If 2020 was the year of sleep disruption, 2021 will be the year of sleep revival, notes Arha Padman, Senior Brand Manager, Duroflex. In conversation with Adgully, Padman speaks about how brands will need to now bridge the gap between the online and retail buying and offer a seamless, standardised experience for consumers. 

“Skills will be the new currency across the globe in the post pandemic world”

In conversation with Adgully, Sapna Arora, Chief Marketing Officer (India), OLX Autos, speaks about how the pandemic crisis has helped businesses explore unconventional tangents in addition to the traditional processes. She also talks about how digitisation has expanded the landscape of business and affirms that a digital ready culture is the key to success. 

We believe in the power of sports marketing: Mark Titus, Nippon Paint India

Mark Titus, Director - Marketing, Nippon Paint India (Decorative Division), is optimistic about the growth of the Indian paint industry in 2021. In conversation with Adgully, Titus speaks about the various strategies adopted by Nippon Paint during the pandemic period and post the lockdown to stay connected with their consumers and other stakeholders, supporting the painter community, and much more. 

What it takes for start-ups to be in the longevity game

In this interaction with Adgully, Maddie Amrutkar, Founder, Glad U Came and Glad We Met, speaks about his journey as an entrepreneur in the PR industry, staying on top of the game, importance of having an online presence and much more.