Week at a glance: DIGIXX 2022 Jury; EMVIES winners; Advertisers & BARC news ratings

DIGIXX 2022: Leading luminaries of the industry come on board as Jury

For the 2022 edition of the DIGIXX Awards, the distinguished Jury panel comprises some of the top most names in the industry. The esteemed Jury members will decide on India’s best campaigns and strategies in Digital as well as the leaders who are taking the industry to even greater heights with their pathbreaking work.

The Advertising Club Celebrates The 22nd Edition Of EMVIES Awards In Grand Style

With a focus on Innovation, Strategy and Research and seamless Integration, The Advertising Club (TAC), this year, received 1054 entries with around 25 agencies participating in the competition to win the country’s most prestigious media award. More than 1200 professionals from the Media, Marketing, Advertising and Research fraternities, witnessed 26 Gold and 51 Silver EMVIE Trophies being presented to the worthy winners in addition to 42 Bronze Winners receiving recognition.

Indepth: Why experts believe the OTT-theatre hybrid model will not work in the long run?

However, when contacted by Adgully, FEUOK executive member MC Bobby clarified that there has not been any such ‘ban’ yet. He termed the media reports to this effect as hyped and unfounded.

BARC news ratings are back... And is it back to square one?

No sooner had BARC India resumed publishing the TV News ratings, several news channels began their claims to being the No. 1, thus bringing on a feeling of déjà vu. It is the same old story of slicing and dicing the data to project one’s channel as No. 1, which was seen prior to BARC suspended TV news ratings one and a half years back.

We don’t care who is number one or two, say advertisers

Advertisers and marketers are not surprised with various TV news channels claiming leadership positions after the BARC released its news ratings; they have long been used to the way news channels function and slice and dice data to their advantage.

Shashi Sinha appointed as new BARC India Chairman

Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on 25th March 2022.

Will Tata IPL 2022 be bigger and more exciting this year?

More brands will line up to advertise during IPL, both on TV and digital. Since IPL has a huge male audience, we can expect the strong presence of many male-centric brands such as real estate, edutech, automobiles, and fintech.

IPL 2022 set to lose ad monies as leading crypto companies decide to stay away

The decision not to advertise in IPL 2022, as explained by Nischal Shetty, CEO, WazirX, to Economic Times, was because the crypto industry is working to ensure that strict guidelines for responsible advertisement are in place before getting into IPL ads again.

Indian M&E pegged to grow 17% to reach Rs 1.89 tr in 2022: FICCI EY report

As per the report, the M&E sector is expected to grow 17% in 2022 to reach Rs 1.89 trillion (US$25.2 billion) and recover its 2019 levels, then grow at a CAGR of 11% to reach Rs 2.32 trillion (US$30.9 billion) by 2024.

Why brands prefer sticking to trusted old guards as celeb brand endorsers

As per TAM AdEx’s report on Celebrity Endorsement Report for the January-June 2021 period, 6 out of the Top 10 celebrities were endorsing more brands in Jan-Jun’21 compared to Jan-Jun’20; viz, Akshay Kumar, Kiara Advani, Ranveer Singh, Kareena Kapoor, Amitabh Bachchan and MS Dhoni.

ZEE-Invesco row: Bombay HC allows Invesco’s appeal in EGM requisition case

The High court did not have sufficient jurisdiction under company law to grant a stay on the EGM requisition. It's the company law tribunal that is empowered to decide on this matter,” maintained Karan Taurani - Senior VP - Research Analyst, at Elara Capital.

Print segment expected to reach Rs 250 billion by 2024: FICCI EY report

According to the report, while Digital media grew the most at Rs 68 billion, the share of traditional media (Television, Print, Filmed Entertainment, OOH, Music, Radio) stood at 68% of the M&E sector revenues in 2021, down from 75% in 2019.

Honest advertising & creative advertising are not opposing forces: Manisha Kapoor

In conversation with Adgully, Manisha Kapoor, Secretary General, ASCI, sheds more light on the Endorser Due Diligence service, how it will help brand endorsers, whether it would impact creativity in ads, focus areas for ASCI and more.

"Nobody globally has screened Kids Choice Awards in the metaverse"

Adgully spoke to Sonali Bhattacharya, Head - Marketing, Kids Entertainment Cluster, Viacom18, to know more about the 2022 edition of the Kids’ Choice Awards, the new innovations that they have done, how Nick is engaging with the kids and more.

“The pandemic has widened the scope for more women to get into leadership roles”

In conversation with Adgully, Rimo Bose, PR and Manager, TCL India, speaks about how women have been striking a perfect work-life balance in challenging times, the art of multitasking, lessons that she learnt as a woman leader and more.

“Skincare products market pegged to grow at over 8% PA for the next 3 years”

In conversation with Adgully, Manish Chowdhary, Co-Founder, WOW Skin Science, speaks about the effects of pandemic on the consumers, the biggest challenges and opportunities in the year ahead, importance of grooming, self-care and more.

Why Q Marathi is betting big on the best of the digital creator economy

The channel will bring local influencers on TV, thus deepening synergies with the creator economy, say Channel Head NeetaThakare and Programming Head of Q Marathi Ashutosh Barve, in an interview with Adgully.

Gulf Oil uses digital to stay top-of-mind for a longer period of time: Amit Gheji

In an exclusive conversation with Adgully, Amit Gheji, Head - Marketing, Gulf Oil Lubricants India, speaks about their digital initiatives and how they have leveraged digital to stay connected with their business partners and end customers.

"Time now to break down the infuriating patriarchal beliefs of gender"

In conversation with Adgully, Sunita Quadros speaks about women shifting gears in a patriarchal society, gender equality in the workplace, work from home operating model, lessons that she learned as a woman leader and more.

Bike Taxi segment contributes 78% to the overall business: Aravind Sanka, Rapido

In conversation with Adgully, Aravind Sanka, Co-Founder, Rapido, speaks about the growth of the Bike-Taxi segment in India, the emerging trends and sustainability, challenges and opportunities in the year ahead, the growing importance of non-metro cities and more.

“Smaller cities are going to drive the next round of growth of the PR industry”

In conversation with Adgully, Shailesh Goyal, Director, Simulations Public Affairs Management Services, a two-decade old regional PR consultancy, speaks about the growth of the PR industry in the Tier 2 and 3 markets, working through the tough pandemic period, the rising importance of Digital PR and more.

We decided on a bold, exaggerated narrative: Sheena Kapoor on ICICI Lombard’s new ad

In conversation with Adgully for their column TALKING INSIGHTS, Sheena Kapoor, Head – Marketing, Corporate Communication and CSR, ICICI Lombard, elaborates on the campaign and also reiterates how customer centricity forms the core of all activities at ICICI Lombard, and that it is this ethos that they want to echo via their new digital campaign featuring the BeFit cover with cashless OPD benefits.

The pandemic has been yet another testament to women’s leadership: Twishy Vats

In conversation with Adgully, Twishy Vats, Chief Content Officer, Inshorts Group, speaks about the many challenges and opportunities brought forth by the global pandemic, how empathetic women  leaders are multi-managing the crises , lessons that she learnt as a woman leader and more.

D2C sector is expected to touch $100 bn by 2025: Gaurav Mangla, Pickrr Technologies

In conversation with Adgully, Gaurav Mangla, CEO and Co-Founder, Pickrr Technologies, speaks about the emerging trends in the Indian logistics sector in 2022, the massive influx of new players in the D2C space, the increased drive for digitalised information and processes and more.

At 4WD, we will focus on all the sub-sectors of gaming: Sharmilee Daru

In conversation with Adgully, Sharmilee Daru, Founder, Sharmilee Daru PR and 4WD Gaming, speaks about the specialised gaming division 4WD Gaming, building a gaming Metaverse, the benefits of the AVGC promotion task force announced in the Union Budget 2022, and more.

Pandemic has brought in flexibility and choices to women employees: Priya Sharma

In conversation with Adgully,Priya Sharma, COO, CFO & Co-founder, ZestMoney, speaks about How the pandemic has changed every aspect of life, maintaining work-life balance, lessons that she has learned as a woman leader, and more.