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Week at a glance: Disney & Fox; Cannes honour for Pandey brothers...

Twenty-First Century Fox, Inc. this week announced that it intends to spin off to 21st Century Fox shareholders a portfolio of its highly-rated news, sports and broadcast businesses to create a new “Fox,” which will be a growth company centered on live news and sports brands, anchored by the strength of the Fox Network. The new “Fox” will include iconic branded properties Fox News Channel, Fox Business Network, Fox Broadcasting Company, Fox Sports, Fox Television Stations Group, and sports cable networks FS1, FS2, Fox Deportes and Big Ten Network (BTN). 

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival. “The Lion of St. Mark recognises those who have made a significant and outstanding contribution to creativity in our industry,” said Jose Papa, Managing Director of Cannes Lions. 

Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of direct-to-consumer, social and mobile-first channels in early 2018. The new mobile-first channels will focus on four core-interest areas – ‘Military’, ‘Girlist’, ‘Automotive’ and ‘Food’. The first two channels to launch will be Veer by Discovery and Rise by TLC in Q1 2018. These will be followed by specialist automotive and food focused mobile-first channels later in the year. 

Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network, crystal gazes into the year 2018 and highlights the major developments that he foresees across digital, mobile, print, outdoor, radio, television; the growing clout of rural; needs for a cross media measurement system; talent crunch in advertising, and much more. 

The scope and potential for regional content in the OTT space is immense. Adgully takes an Indepth look at the growth of regional language content in OTT in this three-part feature report. In Part 1 of the report, we delved into the various factors contributing to the growth of regional content, the categories and genres that are driving this growth, why OTT players are bullish on regional content and more. In Part 2, we highlight the pain points that are hampering the more widespread adoption of regional content in OTT. 

Nakul Chopra, currently President AAAI and Senior Advisor, Publicis Communications has been elected as the next Chairman of BARC India. Nakul succeeds Viacom18 Group CEO Sudhanshu Vats, who successfully completed his one-year tenure as Chairman. Chopra will be the third Chairman of BARC India. 

The Ministry of Information & Broadcasting (MIB) has issued an advisory to all TV channels directing them not to telecast advertisements of condoms during day time and evening prime time. The Ministry has allowed telecast of such ads only between 10 pm and 6 am. MIB has said that this was done in order to avoid exposure of “such material” to children. 

BARC ratings for Week 49 (December 2-8) [HSM (U+R) : NCCS All : 2+ Individuals] saw Star Bharat climbing up to the No. 1 spot yet again, buoyed by its show, ‘Kya Haal Mr Panchaal’. Colors, too, gained grounds this week, climbing up to the second spot. It will be interesting to see if the channel reaches its former numero uno spot before the year ends. 

Omnicom Media Group vertical OMD India has bagged the media mandate for Levi’s account which will be managed from their Bengaluru branch. The mandate was given after a lot of deliberations and comprehensive market review. The media operations will incorporate both offline and online approach towards advertising and marketing to garner customers’ attention. 

AdGully’s ‘The W-Suite’ series features interactions with influential women leaders in India. Anshu Sarin, CEO, Berggruen Hotels, has extensive experience in setting strategic direction and commercial operations in the Aviation and Hospitality industries, including handling responsibilities of driving revenue streams, crisis management and operational excellence. Sarin is known for her strategic planning and unmatched expertise in driving revenues. 

Times Network has brought on board Sujeet Mishra as Head of Marketing for Times Now. In this role, Mishra will lead the brand’s strategic planning and communication, including new brand initiatives, consumer research, market development across ATL, BTL and digital platforms. Based in Mumbai, Mishra report to Vivek Srivastava, Executive Vice President, Times Network. 

Somany Ceramics, a leading player in the Indian ceramic industry, recently rolled out their latest 360-degree brand campaign – ‘Apka style, Somany style’. In a freewheeling conversation with Adgully, Abhishek Somany, MD, Somany Ceramics, speaks about the campaign, the creative thought behind it, marketing strategy, go-to-market plans and much more. 

Artist Aloud-talent first app, launched by Hungama Digital Media Entertainment, is a platform to showcase India’s raw talents on a global level. In conversation with Adgully, Soumini Paul, Vice President, Artist Aloud, spoke about the idea behind the app, the content offering, plans for the future and much more.

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