Week at a glance: FB data breach; Hathway’s OTT move; Tata Sky-SPN face-off

Analysing Facebook data breach and its far-reaching implications
In this latest case, attackers exploited a vulnerability in Facebook’s code that impacted “View As”, a feature that lets people see what their own profile looks like to someone else. 

Festive Marketing: Consumer electronics to see growth of 10-12%
Market sentiment is expected to be buoyant during the festive season this year following a good monsoon. Brands are all armed with their advertising campaigns, marketing strategies, deals & discounts and innovative on-ground and on-air activations. 

The W Suite | Being a woman doesn’t mean you have to do everything: Erin Chao, Oath
Erin Chao, Head of Platforms, APAC, Oath, is tasked with leading the continued growth and success of Oath’s* advertising platforms and supply across APAC. Prior to this role, Erin was the Senior Director of Ad Solutions, Insights and Platform Development for Yahoo APAC, and has worked for the company for 11 years. 

Hathway launches Android OTT box, eyes 100,000 consumers every month
Customers now have direct access to view a broad selection of global and local content, including TV series and movies. 

AXN’s viewership up 8% after advent of Netflix, Amazon Prime: Tushar Shah
Hospitality chain Marriott International Inc. and AXN have joined hands to curate a unique culinary show, ‘AXN Ultimate Cook-Off – The Marriott International Challenge’. The show will premiere on AXN on October 12, 2018. 

With Tata Sky dropping SPN channels, subscribers left in the lurch
Subscribers of Tata Sky have been left in the lurch with the impasse continuing in the case of the DTH service provider dropping as many as 22 channels of Sony Pictures Networks India (SPN), along with AajTak. 

Media universe’s ad growth pegged at 9.5% in Q2FY19E: I-Sec quarterly preview
According to the report, broadcasters, especially ones with strong GEC portfolio are expected to register strong growth. 

Of walled gardens & measurement: Experts discuss what’s ailing digital metrics
Industry experts discussed some approaches to tackle the issues and validate the role of mobile marketing in a session titled, ‘Unified Measurement’, at the seventh edition of the Mobile Marketing Association (MMA) Forum India, held in Mumbai on September 28, 2018. 

Colors creates buzz for Dastaan-e-Mohabbat with epic marketing promotions
Colors has pulled out all stops to promote its new show, ‘Dastaan-e-Mohabbat | SalimAnarkali’, which is premiering on October 1, 2018 at the 8.30 pm primetime slot. The larger than life promos bring alive the Mughal empire across TV, Radio, OOH and Print in key markets. 

TV and Digital not mutually exclusive, says Punit Goenka, MD & CEO, ZEEL
An extraordinary journey from being a broadcaster to a media and entertainment powerhouse, Zee Entertainment Enterprises Ltd. (ZEEL) has completed 26 glorious years of entertaining the world. 

Havas India appoints Rana Barua as Group CEO
In a major first move as part of an aggressive growth strategy, Havas Group has bolstered its leadership strength with the appointment of Rana Barua as CEO of Havas Group India. 

Viacom18’s Raj Nayak conferred with 2018 IAA Inspire Champion Award
IAA felicitated its members with awards for their invaluable contributions to the organisation. 

Srinivasan Swamy will be the New Chairman of IAA
Srinivasan Swamy, Chairman of the RK Swamy Hansa Group will take over as the Chairman and World President of the illustrious International Advertising Association (IAA), the first Indian ever to do so. 

Publishers on Twitter can now monetize videos views from global audiences
Twitter announced that publishers can now monetize their entire global video audience on Twitter through In-Stream Video Ads. 

Isobar India wins digital mandate for Marks & Spencer
The agency won the account following a multi-agency pitch and will now manage it from its Delhi office. 

GREY India bags Creative Duties of Maharishi Ayurveda
The team at GREY Gurgaon office will service the account. 

Rajiv Singh joins SonyLIV as Head - Ad Sales and Monetization
Prior to joining SonyLIV, Singh was associated with Network 18 as Business Head – News18.com. 

ZEEL takes ZEE5 Global; goes LIVE in 190+ countries around the World
ZEE5 offers various unique features like content and display language personalisation across 12 and 11 languages respectively, voice search, download to watch offline option, HD Quality video, adaptive bit rate streaming, etc. 

Deepak Pant steps down as Marketing Head - English Cluster at ZEEL
Deepak is a brand builder with entrepreneurial experience and 10 years of expertise in Brand and P&L management. 

Rafiq Gangjee appointed as CMO of Eros International
He succeeds Prerna Singh, who is now VP – Talent & Short Films. 

BARC Wk 39: Star Plus, Star Bharat, Sony Pal see gains in R+U
Primetime show, ‘Yeh Rishta Kya Kehlata Hai’, made a re-entry in the list of top 5 most watched show on Hindi GECs in Rural+Urban at No. 4 with 11,342 (000) Impressions.


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