Week at a glance: Festive fervour amid slowdown; NBA in India; Q&A - Barri Rafferty

This Durga Puja, brands are shifting to digital; ray of hope for local brands
For years, the Durga Puja pandals across West Bengal, and especially Kolkata, have been a fertile ground for brand engagement. And this year is no different. With the economic slowdown casting its shadow over all sectors, the festive season has not entirely escaped its clutches. Hence, brands are finding unique ways to engage the consumers. 

A tweet & Bhaag Milkha Bhaag: The story of Parle Rol.a.Cola’s comeback
In perhaps the first ever instance in the history of marketing, Parle Products has brought back its iconic brand – Rol.a.Colaa – based on consumer appeal. The company is leveraging digital platforms to rebuild the brand as that is where people were engaging with the brand. 

We want to cultivate a multi-sport viewing culture in India: Neville Bastawalla
Neville Bastawalla, Head - Marketing & On Air Promotions - Sports Business, Sony Pictures Networks India, speaks about the marketing and communication efforts for the American NBA teams - Sacramento Kings and the Indiana Pacers - epic clash in Mumbai on October 4 and October 5 as part of the NBA India Games 2019. 

PR industry in India needs to get out of its comfort zone: Barri Rafferty
This may be Ketchum Global CEO Barri Rafferty’s first trip to India, but she has a firm understanding of the PR industry in the country. In a special interaction with Adgully, Barri Rafferty had a lot to share on the changing dynamics of the PR industry in India as well as globally, her vision for Ketchum India, creating and building on brand trust, crisis handing in a digital world and much more. 

Decoding the evolving mindspace of the Indian consumer
Ankoor Dasguupta writes about the '6 catapults' to the evolving Mindspace of the Indian consumer that marketers can no longer ignore. In this article, Dasguupta decodes the challenging aspects of the consumer journey and experience. 

Offbeat: Srikanth Bureddy believes he would have made a good detective
Outspoken, passionate and witty – Srikanth Bureddy, Co-founder & Director, Valueleaf Services (India), is an opportunist who is setting newer and higher benchmarks for the Indian start-up ecosystem with his sharp business sense and acumen. 

Zee Entertainment celebrates 27 glorious years of Extraordinary Entertainment
In its 27-year journey of crafting extraordinary entertainment experiences for audiences across the globe, ZEE has been the front-runner in successfully implementing several pioneering initiatives which contributed immensely to India’s liberalization journey. 

Hemant Arora moves on from Times Network
Hemant Arora, Senior Vice President at Times Network and business head at Times Influence has put in his papers, sources have confirmed to Adgully. He was associated with the organisation for 8 years.