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Week at a glance: Festive rebound amid COVID; IPL buzz; TikTok buyout in US

Nobody’s giving any COVID concession when it comes to work: Ram Madhvani

Ram Madhvani is best known for his edgy films with strong female characters and ads that are quirky in nature. In a special interaction with Adgully, Ram Madhvani talks in great detail about his experience directing his first web series ‘Aarya’, production work during the pandemic, besides he also shares some tips for creative minds during the current times.

Festive season 2020: How brands are strategising to spur consumer demand

While the festive season is the period when brands look to shore up sales, the year 2020 presents a different set of challenges due to COVID-19 and lockdown conditions. Industry experts take stock of the festive sentiments among marketers and consumers and predict which sectors can look forward to more optimistic times ahead.

Also read: Week at a glance: Brake on global ad economy; Lions Live Masterclasses

Will the festive season ring in the much needed cheer for the auto industry?

While the auto industry has been facing challenging times even before COVID-19 struck, the pandemic has resulted in this industry witnessing degrowth. How are auto majors creating engagement for customers in times of social distancing? How are the Tier 2 and 3 markets spurring demand? Will the festive season give a boost to sales? Adgully spoke to some leading auto players to gauge the market sentiments and how they are looking at a rebound.

With Walmart joining Microsoft for TikTok deal, expect a strong e-comm play

The sell-off of TikTok’s US operations looks imminent, with retain giant Walmart deciding to join Microsoft in its bid to buy ByteDance’s video sharing app. As per various media reports, the potential deal is valued in the range of $20 billion to $50 billion. A Wall Street Journal report mentions that ByteDance is seeking about $30 billion for TikTok’s US operations.

Do you know the great thinkers behind Sideways’ signature logo?

Sideways is a one-of-a-kind agency in the true sense, founded by Abhijit Awasthi in 2015. The year 2020 marks the 5th anniversary of this unique agency. Adgully spoke to Abhijit Awasthi, Co-Founder, Sideways, not just about their five-year journey, but also what makes Sideways and its vision so unique. Avasthi also shares what keeps him so optimistic amid the pandemic and how the economy can look for revival.

Star India signs Amazon, PhonePe and Dream11 for IPL 2020

Star India has roped three co-presenting sponsors for the 13th edition of the Indian Premier League (IPL) including Amazon, PhonePe, and Dream11. Mobile Handset manufacturer OPPO was supposed to be the fourth co-presenting sponsor but they are yet to sign the deal.

INS seeks to set the ‘Wheels of the Economy’ in motion with a series of print ads

After over five months of restrictions and economic slowdown due to the COVID-19 pandemic and lockdowns, India is now looking at a revival, especially as the festive season begins. Reflecting this general air of optimism, and also in order to bring the country’s economy back on track, the Indian Newspaper Society (INS has endeavoured to roll out an advertisement campaign to encourage readers to participate in the process of boosting the country’s economy.

Our vision at OnePlus is to build a truly connected ecosystem: Siddhant Narayan

In conversation with Adgully, Siddhant Narayan, Head of Marketing - India, OnePlus, speaks about how the company is innovating in a post COVID-19 world with their product strategy and digital campaigns. 

PR measurement is a 100-year old debate with no signs of closure yet: Arwa Husain

In conversation with Adgully, Arwa Husain, Director, Adfactors PR, speaks about the changing influence dynamics in the PR industry, managing client expectations amid the pandemic, developing the right skillsets and much more.

Our aim is to be a democratic platform for release of new films: Zubin Dubash, Shemaroo

ShemarooMe, the video-on-demand platform from Shemaroo Entertainment, recently launched the ‘ShemarooMe Box Office’. In conversation with Adgully, Zubin Dubash, COO – Digital, Shemaroo Entertainment, speaks about the platforms revenue sharing model, marketing and distribution strategy, and future expectations around its digital theatre video on demand (TVOD) model.

To think that Twitter trends make for big viewership is wrong: Zakka Jacob

In conversation with Adgully, Zakka Jacob speaks about journalism and news in the times of the pandemic, social media in news space, fake news and more.

“Online learning can be a powerful method of lead generation for brands”

Harsh Agrawal, Founder, ShoutMeLoud, the platform offers digital marketing tips to bloggers, freelancers and small businesses, besides providing valuable ‘How-To’ tips for Blogging, Podcasting, YouTubing to increase traffic, sales and brand value. 

Celebrity endorsed ads saw 47% share of ad volumes during IPL 2019: TAM Sports

The Indian Premiere League (IPL) has been witnessing growing number of ads featuring celebrities, mostly Bollywood stars and cricketers. In fact, celebrity endorsed ads had a whopping 47 per cent share of ad volumes during IPL 2019, as per TAM Sports report on ‘Commercial Advertising during IPL Season 12’.

Ministry of I&B releases guidelines for Media Production

The Ministry of I&B, in consultation with the Ministry of Health & Family Welfare, has prepared the Guiding Principles and Standard Operating Procedures (SOPs) on preventive measures for Media Production, released today by Union Minister for Information and Broadcasting ShriPrakashJavadekar in New Delhi.

Move away Bollywood, regional cinema is now raking in the moolah

For years, regional cinema has been given secondary treatment as compared to the show and pomp of the burgeoning world of Hindi cinema , be it in the sheer number of movies produced every year or just the level of exposure. But there seems to have been a tectonic shift in the paradigm – given the number of regional films hitting the market over the last few years and creating box office waves. Sairat and Bahubali were movies that paved the way and proved the mighty power of the local language.

Festive Mood

We are seeing almost 300-400% growth: Krishnarao Buddha, Parle Products

In conversation with Adgully, Krishnarao Buddha, Senior Category Head - Marketing, Parle Products, gives a detailed insight into consumer sentiments during these times, his perspective on the impact of the festive season on the overall economy and more.

There’s a pent up demand building up to the festive season: Sheetal Seth

In conversation with Adgully, Sheetal Seth, Head - Marketing & Digital, Raymond Apparel Ltd, speaks about how COVID and the lockdown has impacted her company, and also how the extended shopping window before Diwali and the wedding season comes as a silver lining.

We’ve seen 25% surge in demand for pre-owned cars in July: Amit Kumar, OLX Autos

Continuing with the series, in conversation with Adgully, Amit Kumar, Head, OLX Autos India, gives the OLX perspective on the festive season and the initiatives they've carried out during the pandemic.

We are seeing strong demand from rural and smaller markets: Ajay Motwani

Adani Wilmar Ltd (AWL) is one of the fastest-growing food FMCG companies in India. The company has the largest range of edible oils spanning across the categories of Soya, Sun, Mustard, Rice bran, Groundnut, Cottonseed and the revolutionary Vivo oil.

Consumers will increase spending on categories which are about home: Smita Murarka

Smrita Murarka, Vice President Marketing & E-Commerce, Duroflex, talks about how the mattress giant has been doing during the lockdown and her expectations from the festive season.

Consumer sentiment is more hopeful & cautious this year: Rasika Prashant, Soulfull

In this conversation with Adgully, Rasika Prashant, Co-Founder & CMO, Soulfull, Kottaram Agro Foods, shares her insights on the consumer sentiments this festive season.

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