Week at a glance: Fevicol's 60 year journey; Zomato calls out #Logout campaign bluff

What it takes to build an economically viable niche OTT service in India

With the growth of technology, infotainment has flourished with the times. OTT is the new buzz word.  The content, varied genres and finest originals are attracting the eyeballs of viewers. New releases are heavily promoted across all the social media platforms as well as the on the OOH platforms.

Suparna Singh steps down as CEO of NDTV

NDTV’s interim CEO, Suparna Singh has resigned with immediate effect from the organisation, the broadcaster announced in a regulatory filing. She had taken over as interim CEO on December 4^th2017 with approval from the Ministry of Information and Broadcasting.

Who won the #EatThePlaylist contest?

Yesterday, Swiggy returned with its interactive campaigning strategy, this time in collaboration with music streaming app, Spotify. It began with a seemingly random Tweet initiated by the food delivery platform that went like this.

Social media is a double-edged sword

Couple of weeks back the buzz around “food is a religion” tweet by Zomato, brought the community (customers, fans and supporters) on its feet with support pouring in over its neutral stand on a customer demand on religious ground. 

Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

Bringing the Influencer edge in your smartphone marketing mix

Since July 14^th, YouTube’s prime advertising real estate the ‘Masthead’ that reportedly costs Rs 1.4 crore per day since January, has been dominated by smartphone players, Vivo, Samsung, and Xiaomi. Currently, YouTube is the massiest digital platform in India with 265 million monthly active users and reaching 80% of Internet users across age groups.

#Logout campaign trends; Zomato to work out the issue

Against the deep discounting practices of online food delivery platforms like Zomato Gold over 300 restaurants in Gurugram under the umbrella of the National Restaurant Association of India (NRAI) on Thursday observed a #Logout campaign.

Amul, Britannia throw down the gauntlet; win for consumers

Britannia and Amul have begun a war over the best ‘Butter Biscuit’. As the challenger brand, Amul released a print advertisement on several Times of India editions claiming to have 25% butter in their cookies. In a simultaneous Twitter engagement, the brand asked consumers to check out how much butter was incorporated in the making of other butter biscuit products of their competitors.

Now no room for misleading ads

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would then not have to abide by ASCI decisions.

News Nation strengthens distribution foothold with appearance on Sun Direct

News Nation Network Private Limited has further strengthened its distribution foothold with appearance on Sun Direct, one of the leading DTH service providers across India.

How Tata Motors is leveraging PKL?

The Commercial Vehicles Business Unit (CVBU) of Tata Motors announced a three-year long partnership with the Pro Kabaddi League (PKL) as Associate Sponsor, starting this season. 

Fevicol celebrates 60 years anniversary with campaign

Fevicol, one of Asia’s most trusted adhesives brands, is celebrating its 60 years of operations. The brand born in 1959 has become a household name that is now synonymous with unbreakable bonds. Launched with a single product, today Fevicol has over 75 variants like Marine, HeatX, Hi-per, EzeeSpray and defines the adhesive category.

Viacom18 partners with Film Heritage Foundation

Viacom18, India’s youngest Media & Entertainment company and Film Heritage Foundation have been partnering for 4 years now, to create awareness for the pressing need to preserve and restore both films and film-related photographic and paper materials to future-proof our cinematic heritage through intensive training conducted through the annual week-long film preservation and restoration workshops

Dentsu India appoints Asheesh Malhotra to head the Mumbai division

As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Simi Sabhaney, CEO, Dentsu India.

Twitter rolls out new video buying model with 6 second ads

Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view.

Instagram Influencers deploy Bots and yet they are so expensive

A recent report from Institute of Contemporary Music Performance (ICMP) stated that bollywood actors Deepika Padukone and Priyanka Chopra Jonas are among the celebrities who have maximum numbers of fake followers or "bots" on Instagram.

Aadhaar-social media linking ignites privacy debate on Twitter

The Tamil Nadu State government appealed to the Supreme Court on Monday to link the social media profiles of registered users with their Aadhaar numbers. They said that the linking of social media accounts with Aadhaar numbers will help the government track and detect fake news, pornography, crimes which occur online.

Digital Advertising has a long way to go before it provides reach: Girish Menon

KPMG launched the 11^th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future: Mass of Niches’ that examines the evolution of India’s digital demography to 2030. It also covers the industry’s performance across segments, along with the key underlying themes and growth drivers.

Our aim is to create an experience of the product: Vineet Singh

WeWork is a global platform that provides innovative workplace solutions for any type of member organization/individual member, regardless of company size, maturity or space needs. 

TikTok encourages to #WaitASecToReflect its latest brand safety campaign

TikTok, the world's leading short-form video platform, today unveiled an awareness campaign to sensitize India’s growing digital population about safe and responsible use of user- generated content platforms.

Dining out is 6x times more valuable than eating in: Ankit Mehrotra

The food services industry has seen a tremendous growth between 2015-2018 as reported by the Food Services Report 2019 released by the National Restaurant Association of India.

BARC Wk 33: Sony SAB reaches 2nd spot in Pay; FTA remains unchanged

BARC India data for Week 33 (Saturday, August 10^th to Friday, August 16^th) of 2019, shows an overall decrease in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms.

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This includes a range of Super Premium Refined Edible Oils and Healthy Foods (Plain and Masala Oats). 

Sony-Disney fallout over Spiderman rights causes uproar on Twitter

Spider-Man will no longer be a part of the Marvel Cinematic Universe after a fallout between Sony Pictures Entertainment and The Walt Disney Company.

PepsiCo pays tribute to farmers with #AwaazMittiKi programme

Celebrating its 30 years partnership with Indian farmers, PepsiCo India, today launched #AwaazMittiKi programme which includes a series of videos that pay a special tribute to Indian farmers.