Week at a glance: FICCI Frames 2020; Regulating social media; Customer profitability

Regulating social media - Time for platforms to own up content posted by third-party users?

US President Donald Trump recently signed an executive order that will remove the legal immunity enjoyed by social media giants such as Facebook, Twitter for the content posted on their platforms by third party users.

Even in tough times, far sighted Cos continue long term investments in tech: Mark Read

“I’m in the office for the second time since March and we’re 10 of us in a building meant for 10,000 people,” WPP CEO Mark Read’s words reflect the reality of offices reopening and operating in the new normal.

Customer profitability is an entire business process challenge, say leading experts

Customer profitability and measurement have always been challenging to implement. Therefore, it is very is important for marketers to identify their customer properly and ensure that they are reaching the right customers that will help them earn the maximum profit.

OTT is a whole new world that is democratic & quite liberating: Manoj Bajpayee

‘Bhonsle’, currently streaming on SonyLIV, once again brings to light the plight of migrants who leave their hometowns in search of a better life and livelihood, but have to face numerous hurdles and threats. The mass exodus of migrants, covered extensively by all news channels over the last two months and the horrible conditions faced by them on their journey back home, shook the entire nation.

SOPs for film shoots, TV serials, animation, gaming soon: Prakash Javadekar

The Government of India stands firm with the M&E industry through these tough times – that was the message that went out to the industry in the inaugural address of Prakash Javadekar, Minister of Environment,Forest & Climate Change; Information & Broadcasting; & Heavy Industries & Public Enterprises, at FICCI Frames 2020 virtual conference, which commenced today.

We’ve seen a pattern of news becoming more efficient for advertisers: Experts

While the situation in the country remains highly volatile, even as India enters Unlock 2.0, the interest and viewership of news channels continues to remain high. With the advantage of a growing viewership base, news channels are increasingly becoming a part of the advertiser’s media mix to reach a much more diverse audience base.

The ability to be yourself comes from the assurance of privacy: Avinash Pant

Today, WhatsApp launched its first brand campaign ‘It’s Between You’ in India that narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships. The campaign brings alive WhatsApp’s commitment to privacy which is not just a feature but a feeling, that is underpinned in its end-to-end encryption.

eBay is encouraging Indian MSMEs to leverage the demand opportunity: Pavan Ponnappa

eBay’s focus in India is to facilitate Cross Border Trade (CBT) for Indian sellers. Our CBT business has been in operation for over a decade, wherein we provide our platform(s) to help Indian sellers list and sell merchandise to over 174 million buyers who shop on various global platforms of eBay, whether in the US, UK, Germany.

Face masks, minimum crew, social distancing – the new reality of TV shoots

The entertainment industry, especially the GEC genre on television, which has been starved of fresh content due to halt in shootings due to the COVID-19 crisis, can heave a sigh of relief as shootings now resume in a phased manner.

Brands are sharpening their focus on regional markets amid COVID-19 crisis

As India unlocks after almost three months of lockdown, the industry is gradually commencing operations, however, it will be a long time before things return to a semblance of normalcy – or perhaps things will never return to normal. Several companies are continuing with the Work From Home operations, while some are opening with minimal staff. The fear of infection is all pervasive and strict hygiene protocols are in place.

Instagram Introduces Reels to Entertain India

Instagram today announced the extension of the testing of Reels, a new video format, to India. This format offers a new way to create and share short videos on Instagram, aimed at redefining the future of entertainment on the platform.

Brands Debut On Instagram Reels

Instagram launched its own short video feature called Reels, which allows users to record and edit 15-second multi-clip videos with audio, effects and new creative tools on Reels and share them with their followers on the feed. This Short Video feature is being leveraged not just by users, but brands as well to engage with the audience in a new way. Most brands engaged with the feature are from Entertainment or music industries.

NBA writes to BARC raising concerns on TV9 Bharatvarsh’s unprecedented growth

News Broadcasters Association (NBA) has written to BARC India to bring to its notice the “unusual” ratings of TV9 Bharatvarsh. The broadcasters’ body also insisted that for the last 8 weeks or more, the ratings have been unusable. It raised concerns about the unprecedented growth of viewership of TV9 Bharatvarsh as well as the frequent substantial swings in English.

Kaano Par Zimmedari campaign isn’t rocket science or creative showcase: Piyush Pandey

The campaign highlights the importance of wearing masks as we prepare to step out of our homes. In each frame, the salience of the mask is punctuated by the changing ornamentation that cues us to the cultural backgrounds of different people in India. It drives home the point that masks are not an accessory, but a necessity

Technology has been the biggest disruptor in the broadcast sector: TRAI Chairman

While addressing a webinar on ‘Regulating Creativity: Overcoming Legacy Challenges to Shape the Future of M&E’, organised during FICCI Frames 2020, R S Sharma, Chairman, Telecom Regulatory Authority of India, said that technology has been the biggest disruptor. “There is a huge convergence happening in this sector and the habits of the people have also seen a change. This has provided new opportunities for growth in the sector,” he added.

We are looking to build intrigue around our new content: Manisha Sharma

Colors has just announced its new show, a romantic thriller titled ‘Ishq Mein Marjaawan’, which will premiere on July 13, 2020 and will air every Monday to Friday at 7 pm. Adgully spoke to Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, to know more about what shooting in the new normal looks like, wooing back their core audience base, shifts in content consumption, marketing new content in the COVID-19 era and more.

Keeping attribution at the forefront of conversation

Measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery, given that there will be significant pressure on their cash flows and liquidity positions. How can the various M&E segments respond to these enhanced requirements on attribution? How can measurement become timelier and more precise for brands?

Lockdown Lessons:

Lockdown Lessons: “Life can be traversed entirely with just 4 T-shirts, 2 pairs of shorts”

In this interaction with Adgully, Vineet Bajpai, Founder & CEO, Magnon Group, presents a lively picture of his Lockdown experiences, how he has been able to successfully achieve a work-life balance, how he and his team have been able to maintain business efficiencies while working with Fortune 500 global brands, among others.

Lockdown Lessons: “Optimise what you have, don’t take anything for granted”

In this interaction with Adgully, Nakul Dutt, Strategy Director, FoxyMoron, shares the valuable lessons that he has learned during the lockdown period, transitioning to the new normal of working from home and even making rotis.

Lockdown Lessons: “Productivity is better when you are working from home”

Anant Raj Kanoria, CEO iQuippo, is the factor behind the disruption created in the B2B construction equipment and infrastructure space for having started the most efficient online platform from the house of Srei. Kanoria has been the brain behind iQuippo and has been steering its operations successfully since May 2017 before the company got finally registered under the companies’ act in November 2017.

Lockdown Lessons: Keep an eye on the future, adapt and evolve: Sandeep Komaravelly

In this interaction with Adgully, Sandeep Komaravelly, Director of International Growth, Shopify, speaks about the ways in which business operations as well has his personal life has undergone changes due to the COVID-19 impact. These are the valuable lessons that he has learnt during the lockdown period.


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