Week at a glance: Goafest 2019; Abbys; Game of Elections, IPL & brands

Creative Abbys: Dentsu Webchutney scores 5 Golds in PR, 2 Golds in Direct
The first of the Creative Abby awards, which included Broadcaster, Public Relations, Still Craft, Design and Direct Abbys were presented on Day 2 of Goafest 2019. Sony Pictures Networks India was adjudged Broadcaster of the Year, securing 9 metals. Dentsu Webchutney walked away with the PR Specialist Agency of the Year Abby award as well as topped the Direct Abbys. 

Media Abbys 2019: Mindshare leads winners’ list with 14 metals
The 2019 Media Abby award winners were announced tonight at the Goafest, which kicked off today. With a total of 14 metals, Mindshare topped the winners’ list and walked away with the Agency of the Year Award. The agency bagged 4 Gold, 6 Silver and 4 Bronze Abbys, taking its total points to 84. 

Publisher Abbys 2019: Jagran Prakashan, BCCL dominate the awards
Along with Media Abbys, Publisher Abby winners were also announced on Day 1 of Goafest 2019. With a total of 6 metals, Jagran Prakashan topped the winners’ list. The media house took home 2 Gold, 2 Silver and 2 Bronze Abbys, taking its total points to 36. Jagran Prakashan won Gold for its work Sanskarshala: The School of Life and Jagranhindi.in: Creating an Online Destination For Hindi Literature. 

Media & Publishers Abbys: How the winners are celebrating their wins
MA Parthasarathy, CEO, Mindshare India; Amin Lakhani, Chief Operating Officer, Mindshare South Asia; Vikram Sakhuja, CEO, Madison Media; Vaishali Verma, CEO, Initiative; Mayank Bhatnagar, Senior VP & Head - West, Carat India; Rajat Sikder, SVP, Social Street; Nishit Vora, Account Director, FoxyMoron; ABP and Equinox Digital on their Abby wins. 

My commitment is very emotional towards India: Gordon Bowen
“Creativity has and will always outshine data,” emphatically stated Gordon Bowen, Co-Founder & Chairman, Mcgarrybowen and Global Chief Creative Officer, Dentsu Aegis Network, while speaking on ‘Data’s Inferno’ on Day 2 of Goafest 2019. Gordon himself epitomizes what McGarryBowen stands for – spirited, problem solver, rebel, wanderer, collaborator, human. 

Ravi Desai on why customer obsession rules Amazon
Day 1 of Goafest 2019 saw Ravi Desai - Director, Mass & Brand Marketing, Amazon India talk about the shift in trends of marketing to consumers today. He highlighted how earlier perception drove usage, but today usage drives perception. 

Digital transformation makes its presence felt at Goafest 2019
Ahead of the festivities, Adgully spoke to Nakul Chopra, Chairman of Goafest; Ashish Bhasin, CEO, Greater South – Dentsu Aegis Network and Chairman & CEO India; and Shashi Sinha, CEO, IPG Mediabrands, on various aspects of this year’s agenda. 

How news channels are making the most of the election juggernaut
Clashing with the Vivo IPL 2019, viewers as well as brands are having a tough time dividing their attention for both the mega events. All the channels have launched a slew of new shows and ramped up their existing programming for the widespread election coverage. 

Brands’ enthusiasm for IPL 2019 undeterred by polls, forthcoming World Cup
Though there is a clash of interest with the 2019 Lok Sabha Elections, this hasn’t dampened brands’ enthusiasm for the tournament, which is often called the ‘Superbowl of India’. As per the viewership numbers available, week 1 of IPL 2019 had an historic opening with 283 million viewers and the numbers have been sustained as the tournament enters the third week. 

Voot targets advertisers with Voot Studios; freemium model in the offing
Voot has crossed the 100-billion watch minutes’ mark in 3 years and we are now targeting 100 million monthly active users within this financial year. Additionally, we are segmenting the Voot business into 4 uniquely focussed propositions – the existing AVOD model and the upcoming freemium offering, Voot Kids and Voot International. 

Will Pepsi's defining anthem resonate with Gen Next?
Pepsi is all set to celebrate the spirit of the new generation with a new anthem – ‘Har Ghoont Mein Swag’. Part of its new campaign, the anthem features new gen stars Tiger Shroff, Dishani Patani and Badshah. The anthem is a part of Pepsi’s 2019 campaign and follows the Har Ghoont Mein Swag TVC. 

After TRAI notice, BARC releases TV ratings data publicly for Week 13
Following a showcause notice issued by TRAI for not complying with its direction on release of TV viewership data on its website, BARC India has released TB viewership data for Week 13 (March 23 - 29) of 2019. As reported earlier, TRAI had given BARC India time till April 5, 2019 to explain why action should not be taken against it for contravention of sections of the TRAI Act. 

Dentsu Aegis Network India launches DAN Programmatic; appoints Gautam Mehra as CEO
With an aim to offer superlative services to clients, Dentsu Aegis Network (DAN) India has decided to bring together its data and programmatic functions under one roof. The new division will be called DAN Programmatic and will be led by Gautam Mehra as part of his expanded role. 

DAN elevates Samarjit Choudhry to role of President, Happy mcgarrybowen
In a bid to strengthen its global creative agency mcgarrybowen’s India footprint, Dentsu Aegis Network (DAN) has elevated Samarjit Choudhry to the role of President - Happy mcgarrybowen (HMB) India. In addition to this, the global media & marketing communications conglomerate has also entrusted Soumitra Karnik with the additional charge of Chief Creative Officer (CCO). 

Google sites lead comScore Digital Rankings with reach of 98%
comScore, a leading third-party source for measurement of cross-platform audiences, has released its rankings for Top 10 Multi-Platform Properties (Desktop and Mobile) in India. As per the rankings for February 2019, Google sites top the list with a reach of 98 per cent and total unique visitors/ viewers of 287,598 (000). 

YouTube reaches 265 mn Indians every month; India largest audience
“India is now both the biggest audience and one of the fastest growing audiences in the world for YouTube,” this was revealed by Susan Wojcicki, CEO, YouTube, at its annual flagship event, Brandcast. 

The W Suite | leadership effectiveness of women is much higher: Priti Singh
Priti Singh, Vice President - HR, South Asia, Mastercard, is a strategic Human Resource leader with 20 years of experience and a successful track record in a fast-paced dynamic environment of diverse industries (Financial Services, Logistics, Media, Airlines and Alcobev). During a large part of her career, Singh has worked on developing and implementing HR strategies that led to business transformation. 

Offbeat: Swaroop Banerjee – always heeding to the call of the wilderness
Swaroop Banerjee is Chief Operating Officer at Zee Live, ZEEL’s live original content and live intellectual property business. In the course of his career, he has conceptualised and created over 15 business models with Live Original Content & IPs at the core of the businesses at MTV Asia, Star World & Movies, Viacom 18 INS and the Laqshya Media Group. 

Republic TV completes 100 weeks as No.1, expands genre size by 79%
Republic TV’s incredible viewership run reached a record-breaking feat on Thursday when it was declared to be India’s number 1 English news channel continuously for 100 weeks. The remarkable achievement also means that the channel has consistently maintained its Number 1 viewership position uninterrupted since day of launch on May 6th, 2017. 

Ultimate KhoKho joins the game of leagues in India
After sports leagues in Cricket, Badminton, Football, and Kabaddi, now comes the country’s first franchise-based league for KhoKho. Christened Ultimate KhoKho, the league is a joint initiative of the KhoKho Federation of India (KKFI) and industrialist Amit Burman, Vice Chairman, Dabur India. 

Mindshare India, Brand Idea launch AI Led voice-enabled, video-chat bot ad
Mindshare, India’s largest full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua - a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time. 

Virtual assistant, personalisation, shop layout - Lifestyle is ticking all the right boxes
Lifestyle, part of Dubai-based retail and hospitality conglomerate The Landmark Group, celebrates its 20th anniversary this April by introducing a month long 20-20 bash. In conversation with Adgully, Srinivas Rao, Senior Vice President - Marketing, Lifestyle, speaks about the brand’s journey in the past 20 years and its commitment to serve the customer wherever they may be present.


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