Week at a glance: Goafest 2022; ASCI’s service for endorsers; Growth in TV ad volumes

Times Network comes on board Goafest 2022 as presenting sponsor

Speaking about partnering with Goafest 2022, MK Anand, MD & CEO, Times Network, said, “We are truly excited that after a gap of a couple of years Goafest is coming back. And I’m sure it will be the biggest yet. I am particularly looking forward to the event as Times Network is once again returning as Presenting Sponsor of this most awaited Advertising Festival in South Asia.”

ASCI’s Endorser Due Diligence service to help endorsers avoid making misleading claims

In order to help endorsers, follow the ASCI code and abide by the rules laid down in the Consumer Protection Act (2019), which places an obligation on them, to undertake due diligence for advertisements they appear in, the Advertising Standards Council of India (ASCI) has launched the Endorser Due Diligence service. A paid advisory, the service will offer ASCI’s expertise in advertising assessment, including technical claims that are part of the advertisement.

TV ad volumes post double-digit growth in 2021: BARC THINK Report

FMCG brands continued to lead in share across categories and Hindi channels continued to dominate across languages. 

How the dynamics of social media has changed the game for crisis management

Crisis in a corporate world can erupt any time and it usually arrives without any warning. One should not press the panic button in such times, but act rapidly to douse the fire in a systematic manner. Thus, for handling a crisis, it is important that the corporate teams must put in place a robust plan and process that needs to be followed to minimise the damage.

Financing is a very important aspect of Maruti’s business: Shashank Srivastava

Adgully spoke to Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, to know more about the Smart finance offering, the thought behind the ‘Finance from Anywhere’ campaign, their target audience, expectations and much more.

Viacom18’s Anshul Ailawadi on Fully Faltoo, KaanPhod, and foray into Metaverse

In conversation with Adgully, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, elaborates on the new launches and other details. 

Casual gaming space has become mainstream: Nakul Kapur, MX Player

“Due to the pandemic, we saw an upward curve in the digital gaming sector as well. We recently released our annual report on gaming, which talks about how users spent 4.35 billion minutes on the MX Gaming platform, which indicates that games on MX are faring exceptionally well,” says Nakul Kapur, Head of International Business & Games, MX Player, in this interview with Adgully. 

We believe in putting out differentiated content: Neeraj Vyas, Sony SAB

Speaking about foraying into a new genre, Neeraj Vyas, Business Head, Sony SAB, said, “This is our first foray into mythology. As a brand, we've never forayed into this. We constantly test ourselves all the time. We believe in putting out differentiated content.”

Regional cinema is the real star, says Mumbai Movie Studios’ Naveen Chandra

In this freewheeling chat with Adgully, Chandra talks about the origin of the company, his theatre-first strategy, changing dynamics of film marketing, etc. Stressing the growing importance of regional films, he says that the government should build more screens for the promotion of the same. 

“Myntra’s live-streaming commerce traffic has grown by 5X+ in the last 6 months”

In an exclusive conversation with Adgully, Achint Setia, Head of Marketing & Social Commerce, Myntra, sheds more light on the Style Squad proposition, accelerating the pursuit of its ambitious plans in the content-to-commerce space, and much more.

“Godrej Security Solutions is eyeing sales of 1,000 units per year & 15% growth YOY”

In conversation with Adgully, Swapneel Nagarkar, Senior VP & Business Head, Godrej Security Solutions, speaks about the shift in perception of home security among consumers, he growing adoption of SMART technologies, curbing the fake note menace, and more.

How mediasmart boosted its connected TV advertising offering during the pandemic

Delivering her keynote address at the 3rd edition of Women Disruptors Summit 2022 hosted by Adgully, Noelia Amoedo, CEO, mediasmart, spoke about how the company has been converting challenges into opportunities.

Women in ads – From stereotype to empowerment, the move hasn’t been easy

According to an Ipsos report, “Representing females in a more positive way in ads achieves a higher long-term and short-term impact for brands – brands need to consider how they represent women in their ads to achieve strong performance on the behavioural measures of Choice Intent and Brand Relationship.”

How women are dominating the start-up ecosystem

On the occasion of Women’s Day, we highlight some of the women-led start-ups that have gained major recognition in recent times.

We are now in a state of free play: Rubeena Singh

In conversation with Adgully, Rubeena Singh, Country Manager, Josh, speaks about the key marketing trends expected in 2022, as well as the challenges and opportunities in the year ahead.

Why empathy has become a vital leadership competency in challenging times

The panel discussion on ‘How are women leaders bringing more empathy at the workplace’ focussed on the growing importance of ‘empathy’ in the pandemic times, at the 3rd edition of Adgully’s Women Disruptors 2022.

“It’s important to revitalise the role of women in the post-pandemic world”

In conversation with Adgully, Neena Dasgupta, CEO & Director, Zirca Digital Solutions, speaks about Growth of Women as leaders, Women and crisis Management, lessons she learned as a women leader and more.

Women are still under-represented at most levels of management: Madhura Moulik

In an exclusive conversation with Adgully, Madhura Moulik speaks about the role and scope of women leaders in the post-pandemic world, gender sensitivity and inclusion in the new normal, lessons she learned as a women leader and more.

We saw more women entrepreneurs coming up during pandemic: Neha Pandey

In conversation with Adgully, Neha Pandey, Business Head, AdLift, speaks about the pandemic giving opportunities for both genders, few things that sets women apart from others, lessons she learned as a women leader, Gender - Sensitivity and more.

Hybrid working has broadened the scope for women way more than ever: Shruti Mishra

In conversation with Adgully, Shruti Mishra, Senior Vice President, Flags Communications, speaks about maintaining work-life balance, women’s strength in multi-tasking, lessons she learned as a woman leader during the pandemic times and more.

Women have more of a fighter attitude while dealing with situations: Saloni Anand

We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. W-SUITE is a special initiative from Adgully that has been turning the spotlight on some of the most remarkable women achievers in M&E, Advertising & Marketing, PR & Communication industry. In the refurbished series, we seek to find out how women leaders have been managing their teams and work as well as how they have been navigating through the toughest and most challenging times brought about by the global pandemic.

Google’s end of Cookieless Era takes a turn towards Android Privacy Sandbox

Google’s announcement makes it clear that they will “continue to support First-Party Data use cases, while [they] build these new solutions to reduce the need for third-party data sharing”, reinforcing the need for brands to invest in creating consented 1PD.

ADIF wants India to follow S Korea’s move to check dominance by Apple & Google

South Korea has finally approved the rules on app store law targeting Apple, Google. This comes as a major development known as the ‘enforcement ordinance’ that will be put into effect on March 15. 

There is no setback to cinema due to the rise of OTT: Rashmika Mandanna

In an exclusive interaction with Adgully, Rashmika spoke about the response she has received after the tremendous success of ‘Pushpa’ and said, “I feel really blessed and happy on the massive success and the humongous response from audiences from all across the country towards ‘Pushpa’.” 

Auto Advertising on Digital soared by 83% in 2021 over 2020: TAM AdEx

Among the Top 10 brands from the Auto Sector, TVS Jupiter was on top, followed by Renault Kiger. Among the Top 10 brands of Y 2021, 3 brands were from TVS Motors and 2 from Tata Motors. The Top 10 Brands accounted for 31% share of the ad volumes in Y 2021.