Week at a glance: Indepth - Sports Streaming biz; NDTV top execs exit; OTT conversations

Part 1: Is sports streaming the big growth driver for streaming platforms now?

There is a clear reason why JioCinema app is live-streaming FIFA World Cup in India for free. By free streaming, the app is seeking to build the massive user base for the IPL next year. The Reliance-backed Viacom18, which owns the app, bagged the streaming rights for the IPL for the 2023-2027 period for a whopping Rs 23,758 crore. (In comparison, the company acquired the TV and digital rights for the World Cup for a pittance, for almost Rs 450 crore.)

Part 2: The essentials of building a sports streaming business at scale

What does it take to build the sports streaming business at scale? Broadcasting live sports events is a complex process unlike streaming regular entertaining fare. It is important for streaming services to ensure a seamless live sports experience without latency/ video quality issues. Experts say that building and ensuring a better streaming experience for the fans is very important, though whether fans care about the latency of their live streams continues to be an industry debate.

Prannoy Roy, Radhika Roy resign from NDTV board

Prannoy Roy and Radhika Roy, the founders of New Delhi Television Ltd (NDTV), have resigned as directors of board of RRPRH, the promoter group vehicle of NDTV. The information was shared by the company in its regulatory filing.

Senior journalist Ravish Kumar quits NDTV

A day after Prannoy Roy and Radhika Roy, founders of New Delhi Television Ltd, resigned as Directors on the Board of RRPR Holding, senior journalist Ravish Kumar has also quit the news organisation with immediate effect.

Prasanth Kumar elected President of AAAI

Prasanth Kumar, CEO - South Asia of GroupM Media (India) Pvt Ltd was elected as the President of the Advertising Agencies Association of India (AAAI) for the year 2022-23 at its Annual General Body Meeting held today.

BBC Studios is exploring newer digital partnerships in India: Stanley Fernandes & Sameer Gogate

BBC is celebrating its centenary this year. India has been an important market for the BBC Studios, with its properties like CBeebies and Sony BBC Earth – the JV with Sony is completing five years. It has well-established partnerships with key broadcasters and digital platforms that carry its brands and shows such as the ‘BBC First’ branded deal with BookMyShow to offer its shows on MX Player, Lionsgate Play, and Discovery, etc

How OTT has cracked the code to harness fresh talent

To understand the implications of OTT’s growth in offering tremendous opportunities to talent, SCREENXX Summit and Awards 2022 saw a special Fireside Chat on the topic ‘How OTT has cracked the code to harness fresh talent?’, which saw Session chair Rani Jha, RJ, Big FM in conversation with actor Pratik Gandhi and Mrinalini Khanna, VP – Originals, Lionsgate.

Manish Kalra & Ahana Kumra discuss the making of ‘India Lockdown’

Manish Kalra, CRO, Zee5 and actor Ahana Kumra came together to talk about the making of ‘India Lockdown’, at SCREENXX Summit and Awards 2022 in a fireside chat.

Komal Nahta and Rakul Preet Singh dissect Bollywood vs South Cinema

One of the hottest conversations this year, ‘Bollywood vs South Film Industry, An Actor’s Perspective’, was the topic of a fireside chat at the SCREENXX Summit and Awards 2022 between Komal Nahta, Film Trade Analyst, and actor Rakul Preet Singh.

Sustainability needs to be holistically integrated across all walks of life: Rajat Abbi

Speaking to Adgully for their column Talking Insights, Rajat Abbi, VP – Global Marketing, Schneider Electric, Greater India, elaborates on the Green Yodha initiative, how sustainability can become a business prerogative, building purpose-led sustainable brands, and more.

I believe leadership is an action rather than a position: Dr Smita Pankaj Naram

In conversation with Adgully, Dr Smita Pankaj Naram, Co-Founder of Ayushakti, speaks about women leadership and the glass labyrinth, how the pandemic has changed businesses, gender sensitivity and more.

Vishal Jindal on Biryani By Kilo’s content plans to fortify its marketing

In an interview with Adgully, Vishal Jindal, Co-CEO and Founder of Biryani by Kilo, speaks about the web series ‘Dum Laga Ke India’, the marketing strategy, partnering with Disney+ Hotstar, and more.

Relationship-building shall always be the key to all that is PR: Akanksha Patankar Mirji

In conversation with Adgully, Akanksha Patankar Mirji, Professional Storyteller, Trainer & Educator, speaks about how PR has changed and where the industry is heading, her experiences of managing PR for a liquor brand, media relations in the digital era, and more.

AI, ML can help Cos get more accurate campaign settings & raise efficiency: Julia Artemova

In conversation with Adgully, Julia Artemova speaks about using the true potential of in-image advertising, the latest trends in programmatic advertising, scaling up Hybrid’s presence in India, and more.

Sehwag teams up with ZEE to announce the return of Cricket on ZEE

Marking its return to sports broadcasting, ZEE releases an exciting new campaign to announce the inaugural season of ILT20 to be held in UAE starting January 2023. The campaign stars the swashbuckling Virender Sehwag to give a glimpse of the pulsating T20 action in store.

How ad-free subscription impacts mobile advertising

One of the industries that have witnessed immense growth in a short span of time is the entertainment industry. Today, the audience has a plethora of streaming channels available at their disposal. Of course, Netflix has been leading the show for quite a while. However, other playerssuch as Amazon Prime Video, Disney+, MX Player, and more are ready to catch up.

82% C-Suite execs see ONDC increasing customer reach: Publicis Groupe India & DIF report

Publicis Groupe India and Digital India Foundation (DIF) recently launched their insightful report, ‘Decoding ONDC-Perspective For Marketers’, with top leaders from various corporations in addition to the Publicis Groupe India Leadership Team.

Ashwiny Iyer Tiwari on how to attract OTT audience to cinema halls

Powerhouse filmmaker Ashwiny Iyer Tiwari, who has delivered major Bollywood hits like Bareilly Ki Barfi and Panga recently marked her presence at an event and shared her thoughts on OTT and traditional cinema. The filmmaker shed some light on ‘if OTT content is taking over traditional cinema?’ and ‘How to attract the OTT audience to cinema halls?’