Week at a glance: India @75 - Sam Balsara; Festive Mood 2022; Q&A - Arun Srinivas, Meta

India @75: Sam Balsara on ad’s role in women empowerment & nation development

As India gears up to celebrate her 75th year of Independence, we at Adgully are tracing the journey of Advertising and its contribution to the Indian society at large. Speaking to Adgully, Sam Balsara, Chairman & Managing Director, Madison World, highlights the two major contributions of Advertising.

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Meta is a scaled medium that delivers right targeting: Arun Srinivas

This month, Meta held its first marketing summit in India. The programme was intended for top company executives and discussed the issue of profitability and growth in a changing macroeconomic climate. Adgully spoke to Arun Srinivas, Director GBG, India, at Meta, to understand how brands use Meta for their brand campaigns in various aspects.

Will the larger-than-life grandeur of South Cinema steal Bollywood’s thunder?

The Bollywood industry has gone through a turmoil in the past few years. Whenever someone was asked about Bollywood, such as Masaledaar Movie with Maar Dhaad (Action), Melodrama, larger than life scenes, Item Songs are the first things to strike the mind. However, bollywood has now lost all its flavours over the years.

Festive season contributes to 28-30% of overall yearly Adex: Jolene Fernandes Solanki

In conversation with Adgully, Jolene Fernandes Solanki, COO, Madison Media Ultra, speaks about the expected growth in Adex during the forthcoming festive season, consumer sentiments this year, the categories that will see greater traction, and more.

The industry will see double-digit growth in this festive season as well: Kamla Adhikari

With half the year gone, brands’ and agencies’ focus has now turned towards the upcoming festive season. Though the peak festive period of Dussehra-Durga Puja-Diwali is about three months away, preparations are already afoot to woo consumers with various promotional strategies.

Girish Prabhu on bringing meaningful experiences with Amazon miniTV

In conversation with Adgully, Girish Prabhu, Head of Amazon Advertising, speaks at length about the one-year journey of miniTV, advertisers’ response to miniTV and much more.

Netflix Q2 revenue grows 9%; adds 1.1 mn paid subscribers in APAC region

Netflix has released its quarterly results for the April-June 2022 period. Revenue in Q2 grew 9% year over year, driven by a 6% and 2% increase in average paid memberships and average revenue per month (ARM), respectively. Excluding the impact of foreign exchange, ARM rose 7% year over year.

Arnab Banerjee on CEAT Tyres’ grand plans for women’s cricket in India

In conversation with Adgully, Arnab Banerjee, COO, CEAT Limited, speaks about associating with women’s cricket in India and the company’s plans to bring it at par with men’s cricket, the challenges faced and learnings from the pandemic period, and more.

Building brands through PR – Is it still a challenge for marketers?

One is no longer sure if there is a thin line or a thick line between PR and Advertising. A brand manager’s first choice would be to look a mass reach and advertising which helps in raising quick awareness, which then leads to quick trial if the product is delivering the desired promise.

“We see a continued interest in the new-to-market customers despite volatility in FY22"

In conversation with Adgully, Ashley Almeida, Executive Vice President - Digital, Product and Marketing, Religare Broking Ltd, speaks at length about how the online trading market is evolving and how they are keeping up the pace and adapting to a digitally led world and engaging with their customers continuously.

Lenovo has 2X the manufacturing capacity over last year in India: Chandrika Jain

In conversation with Adgully, Chandrika Jain, Marketing Director, Lenovo, speaks at length about the brand’s marketing strategy, how they fulfilled the demand for products during the pandemic and much more.

“1 in every 2 gamers will attempt a new game after seeing its ad on OTT platforms”

The ZEE5 Intelligence Monitor’s report on the gaming industry has some great insights and interesting findings worth pondering over. For example, the report states that non-metros are emerging as a hotbed for online gaming, with 63% of the non-metro users playing games at least 5 times a week.

Women leaders inspire trust and people feel women are more ethical: Geethika Sudip

In conversation with Adgully, Geethika Sudip, Co-founder and Chief Executive Officer, Resorcio, speaks about the role and scope of women leaders in the new normal, crisis management, gender sensitivity and inclusivity in the work place, and more.

In less than 5 yrs, nearly 3 cr customers have placed their trust in Digit: Tanya Marwah

Speaking to Adgully for their column Talking Insights, Tanya Marwah, Vice President, and Head – Brand Marketing, Go Digit General Insurance, gives a run down on the campaign and how they are focused on the mission to make insurance simple and accessible to their customers.

Women’s cricket is a sweet emerging spot in cricket: Sangeet Shirodkar

In conversation with Adgully, Sangeet Shirodkar, Co-founder & CEO, 27th Sports, speaks about the company’s plans to associate with various sports properties across the world, supporting women’s cricket in India in a big way and playing an important role in bringing to life Women’s IPL, the road ahead and more.

How OTT has changed the story narrative gameplan of content creators

After helping more than 5 million Indians navigate the complex landscape of OTT content with AI-based personalized recommendations every month, OTTplay is now making its foray into OTT content streaming, with the launch of OTTplay Premium-bundled subscription packs.

Travel & Hospitality industry bullish on recovery in the post-pandemic times

Have the skies fully opened up in the post-pandemic period? Will travel be the same it was in the pre-Covid times? Although the variants of Covid-19 are still doing their rounds world over, the people have lost their earlier apprehensions about the virus and want to hit the road and skies to visit their favourite holiday spots.

29% of complaints filed concerned influencers, reveals ASCI’s report for 2021-22

The Annual Complaints Report FY 21-'22, which the Advertising Standards Council of India (ASCI) published earlier this month, provided information on the complaints examined and advertisements handled by the self-regulatory organisation.

Programmatic ads up ROI for businesses by reducing customer acquisition costs

Banks & NBFCs, Fintech, D2C Brands and retailers, Financial Services, Fashion, E-Commerce, Online gaming, OTT Platforms are the biggest beneficiaries, writes Tejas Rathod, Co-Founder, Mobavenue Media Pvt Ltd.

Broadcasters Must Exercise Extreme Caution When Airing Content

The Delhi High Court has ruled that a professional broadcaster is obligated to take minimum of safeguards while transmitting anything that may cause discomfort and disturb the sensibilities of a "ordinary and cautious viewer."

Esports needs solid grassroot foundation to prosper in India

Esports is not merely a recreational sport now as it has already made its presence felt world over. However, for India to become an Esports nation, the game needs to be recognised as a Sport and build a solid grassroots structure in the country.

Aaj Tak to air new show with Sudhir Chaudhury

Aaj Tak, the Hindi news channel, has stated that its new show taken over by Sudhir Chaudhury will be aired on Tuesday, 19th July, at 9 pm. The channel has brought out numerous promos hinting at the name of the show which is predicted to be in Black & White. The channel has aired three promos, where Sudhir Chaudhury is giving hints regarding the show’s name.

WPP acquires leading ecommerce agency Corebiz

WPP today announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.

BARC Wk 28: India TV is No.1 Hindi News Channel on 15+ HSM 6 weeks in a row

As per BARC India data for Week 28 (Saturday, 9th July 2022 To Friday, 15th July 2022), the overall Hindi News Genre increased by 1%, garnering 2,319(000) AMAs [Source : BARC | 0600Hrs to 2400Hrs |15+ | HSM | Wk 27'22 & Wk 28'22 |Hindi News Genre (12 Hindi News Channel) | Basis AMA 000s].

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