Week at a glance: India @Cannes Lions; Instagram shopping; OTT developments

SPECIAL CANNES LIONS 2019 COVERAGE

Tough year for India at Cannes Lions 2019, feel ad honchos
India has been steadily winning Bronzes and that occasional Silver at Cannes Lions 2019. However, Gold has been elusive so far. Grand Prix seems to be a distant dream as the festival wraps up today (June 21, 2019).

#CannesDo: Indian creative work at par with global gold standards, say experts
Cannes Lions Festival of Creativity 2019 commences today and will feature five days of inspirational talks, workshops, events and the presentation of Lions to the world's best creative works. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.

Ashish Bhasin on how DAN is dominating creative at Cannes Lions
Dentsu Aegis Network agencies – Dentsu Webchutney and Dentsu Impact – are keeping India’s hopes high at Cannes Lions 2019. Of the 51 Indian entries shortlisted so far this year (as of Wednesday, June 19, 2019), 19 belong to the Dentsu agencies alone.

Dentsu Webchutney most successful Indian agency at Cannes Lions 2019
Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has taken a lion’s share in India’s awards tally at Cannes Lions 2019. With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, the agency has scored 33 points and has become the most successful agency from India at the international festival of creativity.

Dentsu Webchutney celebrates Lion’s share of metals at Cannes; meme fest
Cannes Lions 2019 Festival of Creativity saw 1,053 entries submitted on behalf of India. Every conceivable category at the festival saw entries submitted by hopeful Indian agencies. Category-wise entries are mentioned in the release.

Cannes Lions 2019: On Day 5, FCB Ulka wins Gold for India; DDB Mudra picks up Bronze Lion
On Day 5, Cannes Lions 2019 announced the winners for the categories Sustainable Development Goals, Glass - The Lion for Change, Film, and Titanium. Indian work won 2 Lions under Sustainable Development Goals category. India hauls 21 Lions this year at the festival which makes our tally the same as previous year.

Cannes Lions 2019: On Day 4, India picks up 4 Lions under 2 categories
One Day 4, Cannes Lions 2019 announced the winners for the Creative e-commerce, Creative Effectiveness, Innovation, Mobile, Radio & Audio, and Brand Activation & Experience. India won 4 Bronze Lions in the categories Brand Activation & Experience and Creative e-commerce.

Cannes Day 3: Lions for Dentsu Webchutney, Lowe Lintas, Mindshare, Leo Burnett
The winners for the Creative Strategy, Media Lions, Social & Influencers, Creative Data, PR, and Direct categories were announced on Day 3 at Cannes Lions 2019. India won 7 Lions today - the winning agencies were Dentsu Webchutney Bangalore, Lowe Lintas Mumbai, Mindshare Mumbai and Leo Burnett Mumbai.

Cannes Lions Day 2: Grey India bags a Silver, India also secures 6 Bronze Lions
Day 2 at Cannes Lions 2019 saw winners for Digital Craft, Industry Craft, Film Craft, Entertainment, Entertainment Lions for Music, and Entertainment Lions for Sport categories being announced. Indian agencies took home 1 Silver and 6 Bronze Lions. Five of the Bronze Lions were won by Indian agencies in conjunction with their global sister agencies.

TBWAIndia brings home 2 Bronze Lions on the first night at Cannes Lions 2019
On Day 1, the Cannes Lions 2019 Festival of Creativity announced the winners for the Print & Publishing, Outdoor, Design, Health and Wellness Lions and Pharma categories.

How Vicks’ purposeful advertising led to Lions & 12 mn consumers in 2 years
The second digital film in the Vicks #TouchOfCare campaign – called ‘One in a Million’ – has won 2 Bronze Lions in the Creative Strategy and Film Craft categories at Cannes Lions 2019. Brand P&G has 4 more shortlists at Cannes Lions 2019 and is hoping to bag a few more Lions before the festival concludes.

Cannes Lions 2019: DDB Mudra, FCB Ulka add 3 more to shortlists from India
Cannes Lions 2019 announced the shortlists for the Sustainable Development Goals category. Agencies FCB Ulka and DDB Mudra saw their work shortlisted in these categories. This makes India's total shortlists up to 54.

Cannes Lions 2019: India bags 12 more shortlists; DAN's tally now at 19
Cannes Lions 2019 announced the shortlists for Brand Activation & Experience, Creative Effectiveness, Creative E-commerce, Film, Mobile, and Radio & Audio categories today. A total of 12 entries from India have been shortlisted across Brand Activation & Experience, Creative E-commerce, Film, and Mobile categories. This brings overall shortlists from India to 51.

Cannes Lions 2019: 6 categories, 23 shortlists; Dentsu Webchutney leads tally
Cannes Lions 2019 announced shortlists for the categories, Digital Craft, Creative Data, Creative Strategy, Direct, Media, PR and Social and Influencer Lions today. Except for Digital Craft category Indian work was shortlisted in each of the 6 categories. Dentsu Webchutney Bangalore was leading the way with 10 shortlists, followed by Mindshare Mumbai (4 shortlists), Lowe Lintas (3 shortlists), Grey India (2 shortlists), Leo Burnett (2 shortlists), Ogilvy Mumbai (1 shortlist) and Cheil India Gurgaon (1 shortlist).

Cannes Lions 2019: India secures 6 shortlists in Industry Craft, 2 in Entertainment
Cannes Lions shortlists for Digital Craft Lions, Entertainment Lions, Entertainment Lions for Music, Entertainment Lions for Sports, and Industry Lions were announced today. No Indian entry was able to crack into the Digital Craft Lions. Agencies that made it to the shortlists of the other categories include Dentsu Webchutney Mumbai, Grey India Mumbai, and JWT India Mumbai.

OTHER IMPORTANT DEVELOPMENTS OF THE WEEK

How Instagram Shopping is changing the game for apparel & fashion brands
Imagine being able to shop on your mobile phone even as you are sharing your latest vacation photos with your friends. Instagram’s shopping feature is a dream-come-true for both online shoppers and brands looking for an immersive storefront for people to explore their best products.

ICC CWC 2019: Ad spends to reach Rs 2,000 cr, but will it rain on the ad parade?
This ICC World Cup 2019 sees the entry of advertising heavyweight Uber along with 35+ sponsors. Uber’s digital spends alone are expected to reach upwards to 15+ odd crores, according to industry sources.

Access, Experience & Rs 12,000-cr growth – Akash Banerji decodes OTT’s march
With the proliferation of digital content and its increasing consumption across mediums, understanding consumer behaviour now plays a critical role. According to an analysis by Talkwalker, Voot, the OTT platform from Viacom18 Media, has been working hard on gaining market share – the buzz for Voot is the highest followed by Netflix and then Hotstar.

Content creators have helped Bacardi engage with consumers better: Anshuman Goenka
Bacardi has had a long association with music. The brand has leveraged music since its entry in India 20 years ago, forming a strong brand identity for its rum portfolio. Over the years, the brand has built up marquee properties such as Bacardi Blast in the early 2000s, to NH7 Weekender and Bacardi House Party Sessions.

Hotstar leads Indian OTT video content market: Counterpoint Research
Young Indians, under 35 years of age, accounted for 89 per cent of the total Indian OTT video content platform users, according to Counterpoint Research’s ‘India OTT Video Content Market Consumer Survey’. Among young users, the age groups of 16-24 and 25-35 contributed equally to the overall market. Male users account for 79 per cent of the total users.

Ayurveda and smart positioning – Medimix has got the formula right
Having completed 50 years in the market, the brand is now shifting focus to the youth. With its new positioning – “Get SkinFit with Fast Acting Ayurveda” – Medimix is contemporising the brand and connect with the busy life of the new age consumer. Cholayil has brought on board Bollywood actress Parineeti Chopra as the new face of Medimix.

80% Indians favour hybrid model of reduced price SVOD services with some ads
Brightcove Inc., a leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company.

How T-Series won over YouTube and won a Guinness World Record
Close on the heels of becoming the world’s largest YouTube channel, T-Series has achieved another YouTube milestone – it has crossed 100 million subscribers – 102,227,892 subscribers at the time of filing this report. T-Series’ landmark has also received Guinness World Records certificate – for being the first YouTube Channel to surpass 100 million subscribers.

MediaCom to carry off media mandate for ShareChat
ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.

Genesis BCW wins nationwide PR mandate for Maruti Suzuki India
Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services, has announced its appointment as agency of record for Maruti Suzuki India Limited, the largest passenger vehicle manufacturer in India.

Publicis Sapient brings on board John Maeda as Chief Experience Officer
Publicis Sapient, the digital business transformation hub of Publicis Groupe, has announced the appointment of John Maeda as Chief Experience Officer.

BARC Wk 24: Zee TV gains grounds on back of its shows in lacklustre week
BARC India data for Week 24 (Saturday, June 8 to Friday, June 14) of 2019 [HSM (U+R) : NCCS All : 2+ Individuals], saw Zee TV gain grounds, as the channel reached the third spot on the back of the strong performance of three of its top shows.

Ad Club Bangalore gets new management team; Bing Bang Awards split into two
The Annual General Meeting of The Advertising Club Bangalore was held on June 12, 2019. Arvind Kumar, Executive Director of The Ad Club & the Returning Officer, announced the new management team, as elected unanimously.