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Week at a glance: India @Cannes Lions; Next wave of growth in OTT; Instagram’s IGTV app

Cannes Lions 2018: FCB India bags India’s 3rd Gold Lion
The penultimate day of the Cannes Lions International Festival of Creativity 2018 saw FCB India bagging India’s third Gold Lion (the other two Gold winners being McCann Worldgroup India and TBWAIndia). India also won a Silver Lion and 2 Bronze Lions on Day 4. 

Cannes Lions 2018: McCann wins India’s 2nd Gold, as tally goes up by 5 more Lions
McCann Worldgroup India brought much cheer to the Indian camp by securing India’s second Gold at the Cannes Lions International Festival of Creativity 2018. (The first Gold for India was bagged by TBWAIndia for its Blink To Speak initiative in the Pharma category.) In all, Indian agencies took home 5 Lions on Day 3 in the Creative eCommerce, Film Craft, and Brand Experience & Activation categories. 

Cannes Lions 2018: India wins 3 Bronze Lions in Outdoor and Print & Publishing
Winners of Communication Track Lions comprising Design Lions, Mobile Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were honoured on Day 2 of the Cannes Lions International Festival of Creativity 2018. The Communication Track is dedicated to the big creative idea – where campaigns come to brilliant life through people, partnerships and processes. Indian agencies brought home 3 Bronze Lions in two categories – Outdoor and Print & Publishing. 

Cannes Lions 2018: India bags Grand Prix, 4 metals in Health & Wellness
India opened its account at the Cannes Lions International Festival of Creativity 2018 with five wins on Day 1. The wins included Grand Prix for Good award, along with one Gold, two Silvers and one Bronze in the Pharma as well as Health & Wellness categories. TBWAIndia took home the Grand Prix for Good for its Blink To Speak initiative done for a non-profit organisation, Asha Ek Hope Foundation. 

Cannes Lions: Team ITC wins a Silver Lion at Young Lions Marketers Competition
Two young women managers from ITC made India proud by winning the Silver Lion at the Young Lions Competition at Cannes Lions 2018. The team comprised Raisa Chakravarty and Anupama Sharma from ITC’s Personal Care Products Business. They had earlier won the India Challenge. 

Evolution in OTT space in India: Where next wave of growth will come from
The OTT space in India is emerging out of its linear TV shadow and getting its own band of subscribers. No longer is it a mere platform for catch-up shows or mini web-series. OTT players are coming up with compelling original content that is finding great traction with viewers. The OTT video market in India is gradually becoming a mainstream entertainment destination with the rapid rise in the Internet user base and cheap smart devices which are now easily available across the globe. Content genres like entertainment, sports, and regional are emerging as the key focus areas for the OTT platforms. 

Instagram evolves with the launch of its new IGTV app
Recently, Instagram unveiled that its global community reached one billion. Since its launch in 2010, the community has flourished and grown. At an event recently held at San Francisco, they launched IGTV featuring Instagram creators who they believe will make IGTV great.IGTV is a new app for watching long-form, vertical video from one’s favourite Instagram creators, for instance LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, one will also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. 

$24 bn in net new advertising investment in 2018: GroupM
GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM believes there will be $24 billion in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010, when $26 billion was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year and by 3.9 per cent in 2019. GroupM also reported that 2017 investment grew by 3.5 per cent, higher than the 3.1 per cent earlier predicted.  

79% marketers to up investment in marketing analytics in next 1 year: Nielsen report
According to The Nielsen CMO Report, digital media spend has eclipsed traditional channels, but not by as much as the positive reviews would suggest. Current digital media spend is comparable to traditional media despite receiving more favourable reviews by respondents. Increases in digital media budgets, however, are poised to jump considerably over the next 12 months.  

India’s Best Dramebaaz will continue legacy of creating stars: Deepak Rajadhyaksha
‘India’s Best Dramebaaz’ is back with an all-new third season. Premiering on June 30, 2018, the show will air every Saturday and Sunday at 9 pm. Produced by Essel Vision Productions Ltd, the format of the show remains the same with the little kids from across the country showcasing their wit, stage presence, mischievous spirit and acting talent. Deepak Rajadhyaksha, Deputy Business Head, Zee TV, speaks to Adgully on what to expect from Season 3 of ‘India’s Best Dramebaaz’. 

Raw Pressery guns ahead with global plans; eyes 4,000 POS this fiscal: Anuj Rakyan
Founded in the year 2014, Raw Pressery is India’s largest cold-pressed juice brand. Incorporated as a part of Rakyan Beverages, Raw Pressery is a vertically integrated company with in-house capabilities in farm-produce procurement, processing, manufacturing, cold chain logistics, warehousing and distribution. Anuj Rakyan, Founder & MD, Raw Pressery, has ambitious plans for his brand, where he sees it expanding all over the world in the next five years. Quality is the key focal area, along with scaling the product to make it widely available to the consumers. 

Offbeat: Roopak Saluja – Thriving on geographical mobility
Adgully’s special feature section – ‘Offbeat’ – seeks to give a glimpse of the lesser known facets of our very well-known industry leaders. Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, is a serial entrepreneur, setting up quite a few companies since 2006. Bitten by the entrepreneurial bug in 2006, Saluja launched his production company, Bang Bang Films. In 2009, he launched Jack in the Box Worldwide, which has grown to be one of South Asia’s most reputed and heavily awarded digital agencies. In 2015, he founded Sooperfly, a company that creates branded content and provides content & publishing solutions for brands and advertisers. 

The W Suite | Leadership is gender neutral: Manashi Kumar, BARC India
With an experience of over 15 years, Manashi Kumar, Chief People Officer, BARC India, has been driving Human Resource functions within Media & Entertainment, Broadcast, Consulting and Retail organisations. She has had the opportunity of working extensively across the entire spectrum of HR roles – from creating HR vision & strategy to facilitating business growth. Kumar has been able to provide HR leadership in multiple organisations with different cultures and business objectives.  

Initiative elevates Arun Sharma to Chief Operating Officer for Delhi
IPG Mediabrands owned full-service media agency Initiative, has announced the promotion of Arun Sharma to the role of Chief Operating Officer (COO) for Delhi. Prior to this, as Senior Partner of Initiative, Sharma played a pivotal role in spearheading one of the top clients of the agency, Reckitt Benckiser. Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit Magna and was named Managing Director of the division.  

BARC Wk 24: Top order remains unchanged; Naagin 3 continues at No. 1
BARC ratings for Week 24 of 2018 (June 9-15) [HSM (U+R): NCCS All : 2+ Individuals] saw very few movements, with no changes seen in the rankings of the top 5 GECs. ‘Naagin 3’ continued to be the most watched show on Hindi GECs in Rural+Urban, however, the show saw a decline in the number of impressions registered. 

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