Week at a glance: India’s best show at Cannes; Q&A: Paras Sharma, Meta

Cannes Lions 2022: Dentsu Creative India is Agency of the Year; also bags a Titanium

Dentsu Creative India has ended Cannes Lions 2022 chapter on a high note, being declared Agency of the Year. Dentsu Creative India’s final metals tally at Cannes Lions 2022 includes – 3 Grand Prix, 1 Titanium, 1 Gold, 4 Silver, 3 Bronze Lions. The agency had secured 24 shortlists.

Cannes Lions 2022: Ogilvy India scores high with Mondelez’s ‘Shah Rukh Khan My Ad’

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It has been the best year ever at Cannes Lions for India this year. Adding to India’s metals glory is Ogilvy India. The agency took home a total of 6 Lions – 1 Titanium, 2 Golds, 2 Silvers and 1 Bronze. The star campaign for Ogilvy India at Cannes Lions 2022 has been Mondelez India’s ‘Shah Rukh Khan My Ad’ campaign.

Cannes Lions Day 1: India bags 7 metals; Grand Prix for Dentsu Creative & VMLY&R

India has opened its Cannes Lions 2022 account early on with 7 wins, which include two Grand Prix – one each for Dentsu Creative and VMLY&R. The 7 wins also include three Silvers and two Bronzes.

Cannes Lions Day 2: Dentsu Creative bags Gold; BYJU’S & DDB Mudra win 2 Silvers

India continued with the winning momentum set on Day 1 at Cannes Lions 2022, into the second day of the festival as well. India secured 3 metals on Day 2 – Dentsu Creative continued its strong run, winning 1 Gold, while BYJU’S and DDB Mudra took home 1 Silver each.

Cannes Lions 2022 Day 3: India bags 10 more Lions

The Indian advertising industry is having a roaring time at the Cannes Lions 2022. In the three days of the advertising festival, India has been taking home Lions across categories on each day.

Cannes Lions Day 4 winners; Dentsu Creative wins another Grand Prix

Continuing with its remarkable performance at the ongoing Cannes Lions Festival of Creativity, the Indian contingent added 19 more Lions across Creative Data, Direct, Media, PR, Social & Influencer categories.

dentsu unites creative talent under Dentsu Creative; Ajay Gahlaut gets India charge

Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron have announced the launch of Dentsu Creative, dentsu’s global creative network, at Cannes Lions. Designed to unify and accelerate creativity across the business, Dentsu Creative will serve as the sole creative network for dentsu international working with clients around the globe.

“We want to make our mistakes quickly and learn from them”

In conversation with Adgully, Amit Wadhwa, CEO India, Dentsu Creative, and Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, speak at length about the idea behind combining all the agencies as one, their approach and offerings for their clients and much more.

Ajay Gahlaut on the making of Cannes Lions winner ‘The Unfiltered History Tour’

In a special interaction with Adgully, Ajay Gahlaut, Group Chief Creative Officer, Dentsu Creative Services, elaborated on the making of ‘The Unfiltered History Tour’ campaign, the creative thought behind the campaign, executing the campaign through the challenging circumstances during the global pandemic and more.

Reel has truly started representing the 1st generation creators in Bharat: Paras Sharma

Adgully spoke to Paras Sharma, Director, Content & Community Partnerships, Facebook India (Meta) to know more about the ‘1 Minute Music’ offering, how the content economy has grown with the help of short format video platforms, the journey and growth of Reels in India, and more.

BARC Wk 24: Aaj Tak tops All India; India TV has highest market share in HSM

Broadcast Audience Research Council (BARC) India’s data for Week 24 HSM (Saturday, 11th June 2022 To Friday, 17th June 2022; 24hrs; 15+ audience) for news channel shows India TV as the leading news channel with 13.4% market share.

‘India needs robust implementation mechanism to stem piracy’

Disney-Star has filed a FIR with the Bengaluru cyber police against piracy platforms such as TamilMV, Tamilrockers, etc. What is the likelihood of a legal conviction in this regard? What are the odds given the pitfalls and lacuna in the current Indian legal framework? Tanu Banerjee, Partner, TMT practice group, Khaitan & Co, and Akriti Sirsewala, Associate, Khaitan & Co, dwell at length on the issue.

Paramount+ to launch in India in 2023 by bundling with Viacom18: Robert Bakish

Paramount Global-owned streaming platform Paramount+ will be launched in India by next year by bundling it with Viacom18’s super service, said Paramount Global CEO Robert Bakish during the Credit Suisse Communications Conference.

“Demand for vernacular content growing multi-fold with onboarding of Bharat”

In conversation with Adgully, Anuja Dhawan, Co-Founder, Dubverse, speaks at length about how Dubverse aims to break the language barrier, support end-to-end dubbing, produce ready-to-publish videos in real-time, and more.

Are start-ups leveraging PR enough to build their brand and image?

IMAGEXX Summit & Awards 2022 saw an interesting panel discussion on ’Are start-ups leveraging PR enough to build their brand and image?’ Moderated by Xavier Prabhu, Founder and Managing Director, PRHUB, the panelists included:

The importance of purpose-led communication in creating value for companies

The 2nd edition of IMAGEXX Summit & Awards 2022, the flagship event of Adgully for the Public Relations industry, held on June 16, 2022, saw a fireside chat on ‘Purpose-led communication’, wherein Kavita Doshi, Head - Corporate and Digital Communications, NASSCOM, engaged in a conversation with Bhaskar Chatterjee, Director-General & CEO, Indian Institute of Corporate Affairs.

PR for good – why CSR and ESG are important parameters for companies today?

IMAGEXX Summit and Awards 2022 witnessed a panel discussion on ‘PR should play an important role in enhancing CSR and ESG’, which stressed on why and how CEOs of organisations should actively participate push CSR in a big way.

Social chatter & PR - Winning the conversations game

IMAGEXX Summit and Awards 2022 witnessed a panel discussion on ‘Social chatter & PR - Winning the conversations game’. The panel was chaired by  Shivalika Chadha Malik, Associate Director, Corporate Communications, PepsiCo India and she was joined by Abhishek Roy, Head of PR - General Manager, Justdial; Saumya Bhushan, Lead- Corporate Communications, Reckitt India; Amit Arora, Head of Corporate Communications & Public Relations, Housing.com; and Bibhu Mishra, Director of Public Relations, InMobi Group.

We're on a journey less travelled: Shailja Kejriwal on the return of Zindagi TV

Zindagi TV channel has launched on DTH platforms with the landmark series ‘Zindagi Gulzar Hai’. Zindagi, brainchild of Shailja Kejriwal, Chief Creative Officer - Special Projects, ZEE, was launched on TV in 2014 with the Pakistani soap opera ‘Aunn Zara’, which ended within 20 episodes.

“By humanising the brand, we'll be able to bridge trust deficit around data security”

Speaking to Adgully for their column Talking Insights, Karanpreet Bindra, Chief Marketing Officer, Yubi, speaks at length about the rebranding exercise, how the company will provide a richer and more consistent brand experience to their customers, as well as establishing themselves as an enabler institution to win the trust of the larger business community

“Pocket FM is aggressively building a universe of entertainment & knowledge content”

In conversation with Adgully, Ashu Behl, SVP -Content, Pocket FM, speaks about the audience engagement on the platform, the growth of the audio OTT space, content personalisation and much more.

Creating a relevant brand advocacy approach is critical for businesses: Tanuja Singh

In conversation with Adgully, Tanuja Singh, Head of Corporate Communications, Mercedes-Benz Research and Development India, speaks about how the communications function has moved away from the traditional business models toward a holistic and integrated approach, the key factors in formulating an effective PR strategy, and more.

We are working towards large B2B footprint for expanding further: Puneet Gupta

Speaking to Adgully, Puneet Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, elaborates on how the company is looking at technology and digital to build their equity and increase their presence by offering a basket of services.

Sony YAY! is banking on conversational comedy with new show ‘Ha.Go.La’

In conversation with Adgully, Ronojoy Chakraborty, Head of Programming Sony YAY! speaks about the inspiration behind the show, Upcoming projects in the year ahead, things to keep in mind while choosing content and more.

Josy Paul to host Cannes Lions Meet Up Session on power of Emotional Data

What exactly is emotional data, and how can it be used to transform brands and society? That’s what Josy Paul, Chairman and CCO of BBDO India, will discuss in his meet up session, ‘Creativity, Empathy and Emotional Data’, on Friday, June 24, at 10.30 am at Palis II during Cannes Lions this year.

WARC white paper presents 5 key priorities for delivering effective advertising

In 2019 WARC, the global authority on marketing effectiveness launched the highly successful ‘Anatomy of Effectiveness’ report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effective marketing.

Zee Media Corporation's Abhay Ojha is no more

On Sunday morning, 19 June, 2022, the media fraternity woke up to the shocking news of the passing away of Abhay Ojha, Chief Revenue Officer, Zee Media Corporation. He passed away last night due to cardiac arrest.

Brands & agencies struggle to build "privacy-compliant" culture: InMobi

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released the findings from a commissioned study conducted by Forrester Consulting on “Future of Mobile Advertising in Tackling Data and Identity Deprecation.”

Wunderman Thompson launches ‘Inspiration Beach’ in the metaverse

Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes. It allows people from all over the world to experience the agency’s unique take on creativity, content, and connectivity.

World Music Day Special: The music that moves the industry

Eons ago, Shakespeare had written in his play ‘Twelfth Night’: “If music be the food of love, play on”. And it is music that moves the world. Music in its myriad forms means different things to different people – from providing succour to troubled souls to ushering in mental peace and even rousing people into rebellion against atrocities or simple creating a safe, personal cocoon from the world’s troubles.