Week at a glance: Indian OTT viewers; Global role for Nirvik Singh; Netflix-Dharmatic pact
Royal Enfield’s latest campaign for Bullet misses the iconic positioning, say experts
Years ago, Royal Enfield had showcased its iconic Bullet bike as “Yeh Bullet Meri Jaan Manzilon Ka Nishaan” and declared how “Everybody makes way for the Bullet”. In its over century-old presence in the market, Bullet has gone beyond being just a bike and has attained cult status –a la HOG (Harley Owners Group). Bullet riders’ clubs have cropped up all over the country and form a strong community that is very active on social media, further growing the Bullet legacy.
The OTT play is not starkly different from real consumer analytics: Ali Hussein
KPMG in India and Eros Now, last week launched the report, titled ‘Unravelling the digital video consumer: Looking through the viewer lens’. The report takes a deep dive into the consumption habits of the Indian OTT viewers and their content preferences, across 16 Indian cities.
PKL is seeing increasingly innovative brand integrations & engagement: Supratik Sen
Pro Kabaddi League (PKL) is a ground-breaking initiative by Mashal Sports and Star India. Ever since its inception in 2014, the League has revolutionised the sport of kabaddi with stunning innovations, making it an aspirational sport for players and fans alike. Backed by the Amateur Kabaddi Federation of India (AKFI), and supported by participating members of the International Kabaddi Federation (IKF) and the Asian Kabaddi Federation (AKF), the League has witnessed tremendous growth over the past seasons.
Casting the net wide and deep: Why brands are opting for influencer led TVCs
The Internet gave them wings, but their flight has reached television audiences. Web influencers are slowly becoming a part of everyday campaigns that we see on TV. Till date, brands have been most keen on tapping content creators on YouTube for their commercials as these influencers release content regularly and have a dedicated following in the millions. YouTube has revealed that there are over 1,200 channels in India which have a 1 million+ following, opening up an enormous pool for brands to pick from.
Myntra hopes to reach 100 mn users & increase time spent by 2X: Amar Nagaram
Leading online fashion portal Myntra has adopted a video content-led approach to customer engagement with the launch of Myntra Fashion Superstar. The 8-part reality series will see 10 contenders compete for the title of India’s Next Big Fashion Influencer and will be mentored and judged by Bollywood actress Sonakshi Sinha and celebrity stylist Shaleena Nathani.
Faye D’Souza quits Mirror Now; Vinay Tewari takes over as Managing Editor
According to sources close to the development, Faye D'Souza has stepped down as executive editor of Mirror Now. Vinay Tewari has taken over as Managing Editor of Mirror Now as of today. Faye D'Souza was associated Times Network for almost 11 years and was executive editor of Mirror Now since 2017.
Faye D’Souza puts resignation claims to rest with Twitter post
The face of Mirror Now, Faye D’Souza has put up a statement on social media putting a rest to the recent speculations of her resigning from the Time’s Network. She also announced that she will be taking on a new role in the organisation.
Myleeta Aga who served as Senior Vice President and General Manager, South and South East Asia at BBC Studios Limited has stepped down, sources have confirmed to Adgully. Sources have also confirmed that Aga will be joining Netflix Singapore in a senior role in the coming months and will head content for SEA and Australia. She was associated with BBC Studios for nearly a decade.
Essel Group completes 1st tranche of ZEEL’s stake sale to Invesco Oppenheimer
Multi-faceted business conglomerate Essel Group has announced the successful completion of the first tranche of stake sale of Zee Entertainment Enterprises Ltd (ZEEL) to Invesco Oppenheimer Developing Markets Fund.
Airtel brings Leo Burnett onboard
Airtel adds Leo Burnett to the roaster of agencies. Leo Burnett will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office.
Netflix Announces Partnership with Dharmatic Entertainment
Netflix today announced a long-term partnership with Karan Johar's Dharmatic Entertainment to create a broad range of new fiction and non-fiction series and films exclusively for Netflix members.
WPP and InMobi Group enter into a multi-year strategic partnership
WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers.
When Twitter used Instagram for some smart social one-upmanship
For a long time, a lot of Instagram pages have been using screenshots of tweets for their content. The pictorial format of Instagram makes it easy for users to read content through screenshots rather than access the caption. And now, Twitter has finally called out Instagram for this.
Nirvik Singh promoted to global COO role at GREY Group
Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position.
Twitter India on boards Preetha Athrey as Marketing Head
Former India Today, Head of Marketing – Publishing, Preetha Athrey has joined Twitter India as their Marketing Head.
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