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Week at a glance: IndusInd plans; 25 yrs of Give Me Red; Zenith revamp; AVOD spends

We want to be the first option that operators & last line owners see: Vynsley Fernandes
IndusInd Media & Communications Ltd (IMCL), part of the global Hinduja Group, has announced a new digital initiative – ‘I Am Mumbai, I Am InDigital’. With this, InDigital Mumbai now claims to be the biggest (by offerings) digital distribution platform with 700+ SD and HD television channels and 40 radio stations. 

We don’t want to justify that our product is better than the competition: Anil Bajaj
Celebrating 25 years of the iconic tag line ‘Give Me Red’, Eveready Industries India Limited (EIIL) has unveiled its new logo, symbolising more power and freedom to the youth. Standing true to the ethos of ‘Give Me Red’, the newly released version portrays enthusiasm, clubbing new age thoughts and values to reach out to its target audience. 

TV ad volumes swell to 1.07 bn seconds during Jan-Aug 2018: BARC report
The average weekly viewership of ads in India is growing steadily each year as well. From 2016 to 2018, the advertising impressions have increased by a phenomenal 45 per cent from 521 billion seconds to 755 billion seconds, with the festive season in 2018 yet to be fully mapped. 

AVOD spends to double to $47bn by 2023: WARC
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3 billion by 2023. 

Online shopping frequency up, but post-purchase woes a concern: Pitney Bowes
In India, 68 per cent of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand. 

Amid #MeToo allegations, Anu Malik removed as judge on Indian Idol 10
The music composer has been removed as a judge on the ongoing Season 10 of reality show ‘Indian Idol’. 

WPP Q3 revenues dip 0.8% to £3.758 bn, impacted by currency headwinds of 2.0%
On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 0.2 per cent, compared with 1.6 per cent in the first half. 

DB Corp Q2 FY2019 revenue up 2.8%; forex loss pushes down net profit
On an adjusted basis, total revenue grew by 12.8 per cent YOY to Rs 5,875 million from Rs 5,207 million, after adjusting for last fiscal one off items as well festival season billing. 

Volume & realisations drive Q2 FY19 topline growth for Music Broadcast by 6%
EBITDA grew by10 per cent YOY to Rs 27 crore in Q2 FY2018, with EBIDTA margin at 33.2 per cent, an improvement by ~121bps. Profit Before Tax (PBT) grew by 18 per cent YOY to Rs 22 crore, with the margin at 27.6 per cent, an improvement by ~290bps. 

Offbeat: Sunil Agarwal - A true Mumbaikar with an interesting take on fear
Apart from the other responsibilities, he is largely responsible for the widespread production and domestic marketing. His decisions of analysing and implementing the right strategies on time to time basis which has brought diversified flavor and strong analytical ability for Vinod Cookware as a brand. 

Ad land’s Young Guns: K Praveen Kumar, Laqshya Media
Kumar’s areas of expertise include, Print, Ambient and Out of Home media space selling. 

How Niryas Food built brand awareness: #GheeKeDiye Case Study
Niryas Food products recently launched their Desi Ghee in Delhi NCR and nearby regions and the objective was to reach out to the relevant audiences on social media and build awareness for the product. 

BARC Wk 42: Zee Anmol reclaims top spot
Star Utsav slipped a notch to be placed in the No. 2 position this week, garnering a gross viewership of 800,897, a steep decline from 868,404 recorded last week. 

Television consumption shifting from a lean back to a lean forward experience
Broadcasters are increasingly using the mobile phone as a device to engage with their viewers, while they are watching television. 

ZEE secures US patent that will enable it to offer customers an immersive experience
Built on robust and state of the art technologies like 3D Audio, Augmented Reality (AR), Virtual Reality (VR), Digital Scent, Holograms and touch, this platform aims to transform the viewers’ home environment by providing exceptional immersive experience. 

Digital entertainment industry calls for joint effort to combat piracy
The speakers at Pixels 2018 were unanimous in their views that the way forward for the digital entertainment industry, which is experiencing exponential growth, would be join hands and devise ways to combat piracy. 

Anita Nayyar elevated to CEO of Havas Media Southeast Asia
Nayyar will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia. The appointment is effective immediately. 

Zenith revamp: Jai Lala joins as COO; AjitGurnani made Chief Client Officer
Jai Lala has joined for the newly created position of COO at Zenith. In addition, Zenith has elevated its Managing Partner and Head, West & South Ajit Gurnani to the newly created role of Chief Client Officer. 

Initiative appoints Alok Sinha as Chief Strategy Officer
In his new role Sinha will be driving Initiative’s strategic planning nationally and will be working collaboratively with all clients of the agency. 

Anindya Banerjee joins FCB Ulka as ECD
In his role, Andy will be working closely with Keegan Pinto. 

SPN India appoints Indranil Chakravorty as the Head of StudioNEXT
StudioNEXT has been mandated to create original content and IPs for TV and Digital media. 

Nick Clegg joins Facebook as VP and Head of Global Affairs and Communications
His move to Facebook comes at a time when the organisation is facing increasing political pressure for regulation over issues of fake news and data security. 

IndiaCast restructures its revenue top brass
AmitArora, who has exceptionally steered the Domestic business for IndiaCast to greater heights over the years, has been elevated as President, India Affiliate Business. Sachin Gokhalewill now assume the new role of heading the Americas’ Business. 

Suresh Nambath appointed as Editor of The Hindu
The Board of Directors of The Hindu Publishing Group on Monday unanimously appointed Suresh Nambath as Editor of The Hindu with effect from March 1, 2019. 

Gaurav Barjatya quits Star Bharat
He joined the organisation in January 2011 and was with Star Bharat for nearly 8 years. 

Abhishek Joshi joins Times Internet
Abhishek Joshi has been appointed as CMO and Head of Business Partnerships at MX Player. 

Omnicom wins Global Media Account for Daimler AG
Daimler is one of the world's largest advertisers, with a portfolio boasting Mercedes-Benz as a global top 10 flagship brand. 

Dentsu Impact wins creative mandate for Mobiistar in India
Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has awarded its creative duties to Dentsu Impact.

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