Week at a glance: INS Vs Google; GAMEXX 2022; AI & Ethics; The stars of OTT

INS raises matter of unfair payment by Google to member publications with CCI

The Indian Newspaper Society (INS) has written to its members asking them to submit details regarding the agreement of their publications with Google for sharing of advertising revenue. This information has been sought in the context of the allegations that INS has raised against Google with the Competition Commission of India (CCI) stating that the Internet giant is allegedly abusing its dominant position related to News Referral Services and Google Ad Tech Services in the Indian online news media market.

GAMEXX 2022 Coverage:

GAMEXX 2022 successfully concludes amid loud cheers for Award winners

Winners of the second edition of GAMEXX Awards 2022 were felicitated amid loud cheers of the industry. The Awards were the culmination of the GAMEXX Summit 2022, held earlier this evening in Gurugram. GAMEXX Awards 2022 recognise India’s best Gamers, Game developers, Gaming Companies, Content Creators, Influencers, Omnichannel Marketers, ESports Organisations, Entrepreneurs, and so much more.

Indian gamers are evolving faster than the Indian publishers: Ankit Gupta, Google

Delivering a keynote address at the second edition of GAMEXX Summit & Awards 2022, Ankit Gupta, Head of Apps Partnerships, Online Partnerships Group, India, Google Gaming, presented some ground realities of the gaming industry in India, even as he traced the growth of gaming globally. Speaking on the topic, ‘Importance of Data Maturity in the Gaming Industry’, Gupta said that it is very crucial to make sure that you are a successful business.

26% advertisers targeted Casual & Hyper-Casual Games in H1 2022: Ashish Shinde

Delivering the opening keynote address, Ashish Shinde, Sales & VP, Gaming and App, Social Peta, shared some ‘Insights into Global Mobile Game Marketing’.

How gaming provides the opportunity for brands to achieve their media goals & objectives

At GAMEXX2022, a panel discussion was held on “Advergaming - Is in-game advertising the next frontier for brands?”. The panel was chaired by Naresh Gupta, Co-Founder & CSO, Bang In The Middle.

Why companies are focusing on ‘productisation’ of games?

One of the fastest growing industries within media and entertainment in India is online gaming, which is expanding at a rate of 30% annually. The panel discussion on ‘Futurescope of Gaming - What does the gaming of tomorrow look like?’ dwelled on what the road ahead looks like for this high growth industry, the factors that ill fuel this growth, sustaining this growth in the longer run, further fortifying the monetisation potential, and more.

MyGov’s 3-pillar engagement – Do, Discuss, Disseminate

Delivering a keynote address at the second edition of GAMEXX Summit & Awards 2022, Soumi Banerjee, Senior Manager, MyGov India, presented what MyGov is all about. Speaking on the topic, ‘Gaming for Citizen Engagement: The MyGov Experience’, Banerjee elaborated, “MyGov is a citizen engagement platform by the Government of India. It connects the public to the platform of government and disseminates various information into the policymaking and roles of what the government actually takes forward to the citizens.

Other News:

Does Artificial Intelligence need an ethical code? - Part 1

Some two weeks ago, Jason M Allen of Pueblo West won first prize in the digital category at the Colorado State Fair for his art work named work “ThéâtreD’opéra Spatial”. It was no ordinary art work. Allen used Midjourney, an artificial intelligence (AI) programme, for creating the artwork by converting text into hyper-realistic graphics.

AI & Ethics Part 2 - How to keep social biases from being embedded in & amplified by AI

In this two-part Indepth report, Adgully attempts to answer these questions with insights from a cross-section of industry experts. Part 1 of the report asked the pertinent question – does Artificial Intelligence need an ethical code? Part 2 of the report will dwell on AI and the social biases.

A conversation with Pavan Malhotra, Gauahar Khan and Gulshan Devaiah

In an exclusive conversation with Adgully, Pavan Malhotra, Gauahar Khan, and Gulshan Devaiah, speak about ‘Shiksha Mandal’, character preparation, the current scenario of the Bollywood industry, their take on OTT, and much more.

Bangla actors speak on the ground realities of the vibrant Bangla OTT space

SVF Entertainment-owned regional OTT platform, Hoichoi, the only platform to create more than 100 originals in a single language, completed five years on September 20, 2022. The year 2022 saw Hoichoi record the highest ever direct subscription revenue across India, Bangladesh and international markets. The OTT platform is eyeing a 50-75% growth in revenue by the end of FY23.

Retransmission of channels on OTT: Broadcasters asked to give info to TRAI

These broadcasters have been asked to submit the necessary information to the TRAI in a week time. The regulator had asked broadcasters to come up with a comprehensive architecture shows the use of the media for delivering linear content of their own and other streaming platforms.

How cricket is giving a leg up to fantasy sports in India

Cricket, especially the T-20 format, has given a big boost to the gaming industry. The Tata IPL, Big Bash and the Caribbean Premier League today have become very popular in the fantasy sports realm. Fantasy sports is a platform for online gaming where players create a virtual team of real sports players. For example, Dream11 gives plenty of options to create a fantasy sports team for the sport that you would like to play and win.

Ericsson’s new campaign showcases limitless possibilities of 5G: Ruchika Batra

In an exclusive conversation with Adgully for their column Talking Insights, Ruchika Batra, VP - Marketing and Communications, Ericsson, speaks about the campaign rationale and how 5G will open up new avenues for the Indian consumers and enterprises.

There’s been a paradigm shift in homebuyers’ purchasing preferences: Prashin Jhobalia

This festive season, Adgully caught up with Prashin Jhobalia, VP - Marketing Strategy, House of Hiranandani, to know more about the brand’s plans to tap into the festive buying spree and what kind of strategy they are looking at to promote their various properties across the country.

Pooja Chaudhri on how Concept PR has kept its attrition rate in check

In conversation with Adgully, Pooja Chaudhri, Executive Director, Concept PR, speaks about the evolution that she has seen in PR during her 22-year long career in this industry, how Concept PR has been able to prevent attrition in the agency, and more.

“Multiplexes and OTTs are here to stay for the long run”

OTT has completely changed the viewing experience, which has had a profound impact on the Indian cinema business. The quality of content has increased, especially from artists to technicians, writers, and directors. Finding hidden gems like Pankaj Tripathi (‘Sacred Games’, ‘Mirzapur’, ‘Ludo’), Pratik Gandhi (‘Scam 1992’), Jaideep Ahlawat (‘Paatal Lok’), and many others, to  Bobby Deol (‘Ashram’), Sonali Bendre (‘The Broken News’), Sushmita Sen (‘Aarya’), and Raveena Tondon (‘Aranyak’), among many others who have got the opportunities to experiment with their craft.

There is nothing called instant stardom: Prashant Golecha

Personal PR and artist manager Prashant Golecha has been in the business of managing and promoting artists for decades now and has, over the years, cultivated a wide network for himself. In a tell-all interview with Adgully, Golecha reveals the secrets of his profession, his favourite clients and the challenges of his business.