Week at a glance: IPL 2021 suspended; Sandeep Goyal’s plans; BARC under attack, again

You’ll be hearing a lot about Rediffusion & Everest in the next few months: Sandeep Goyal

Earlier this week, adman Sandeep Goyal’s Mogae Media acquired Rediffusion and its sister concern, Everest Advertising. While Diwan Arun Nanda will remain Chairman of Rediffusion, Goyal will take over as Managing Director. In conversation with Adgully, Dr Sandeep Goyal, Chairman, Mogaé Group, and Managing Director, Rediffusion, speaks about this latest development, his scope at Rediffusion, earlier association with the agency, as well as his big plans for both Rediffusion and Everest.

Also read:  Week at a glance: News ops in COVID times; Spotlight on PR; Performance marketing

Rediffusion founders step back from day-to-day management; Sandeep Goyal back as MD

Diwan Arun Nanda and Ajit Balakrishnan, the founders of Rediffusion, have decided to step back from the day-to-day management of the 48-year-old ad agency. However, Diwan Arun Nanda shall continue to mentor the agency and will stay on as Chairman, while Balakrishnan will focus his attention on Rediff.com. Sandeep Goyal, a past President of Rediffusion (1997-2001), will come back as Managing Director.

BARC in the eye of the storm, again

The operations of the Broadcast Audience Research Council of India (BARC) have been under intense scrutiny ever since the TRP scam exploded last year. In a latest development, it is learnt that a “whistle-blower” has sent an email highlighting the various malpractices at the premier television ratings body to all its stakeholders, including IBF, AAAI, NBA, NBF, along with the BARC Board members, BARC’s technical committee and the Government.

IPL suspended:

BCCI suspends IPL 2021 as more players test COVID-19 positive

Beleaguered Season 14 of the Indian Premier League (IPL) has been suspended after two more players have tested positive for COVID-19, breaking through the bio bubble. This was confirmed by Rajeev Shukla, Vice-President, BCCI, to ANI.

IPL 2021 suspension: Were the negative signals already visible? Yes, say IIHB & Red Lab

Season 14 of IPL being suspended mid-way due to COVID-19 has come as a shock to sports lovers and advertisers. But was it an out-of-the-blue development? Were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (more popularly called Red Lab) had been tracking consumer sentiment for the past three weeks, and according to them, the bomb dropped on the IPL almost on cue.

IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues

After the Board of Control for Cricket in India (BCCI) decided to suspend the 14th edition of the Indian Premier League due to multiple COVID-19 cases amongst the players and staff, a lot of tough questions remain to be answered. Both BCCI and official broadcaster of the tournament Star India will have a tough task answering to sponsor partners and advertisers on board for IPL 2021.

Count of advertisers & brands fell by 3% & 9% in first 22 matches of IPL 14: TAM AdEx

In its comparison for the first 22 matches of IPL Season 14 and IPL Season 13, TAM AdEx data states that the count of advertisers and brands decreased by 3% and 9%, respectively in IPL 14, compared to IPL 13, whereas the tally of categories grew by 10%. The average Ad Volumes per match per channel during the first 22 matches of IPL 14 grew by 2%, compared to IPL 13. During the first 22 matches of the IPL 14, the top five categories collectively contributed more than 30% of the overall ad volumes.

Star India garners cumulative reach of 352 mn in first 26 matches of IPL 2021

Star India network has garnered a cumulative reach of 352 million in the first 26 matches of IPL 2021, compared to 349 million cumulative reach in the corresponding number of matches in IPL 2020 (BARC TG: 2+U+R). As of May 2, 2021, 29 matches had been played.

Disney-Star India allows advertisers to opt out of IPL 2021 contracts

According to media reports, Disney-Star India has informed advertisers who bought airtime for the suspended 14th edition of Indian Premier League that they will get the first right to continue with the ad deals if and when the tournament resumes.

Pending negotiations with advertisers; BCCI staring at huge losses

The Board of Cricket Control of India (BCCI) would incur significant losses due to the suspension of IPL 2021. According to estimates, the cricket board is staring at losses to the tune of $270 million (~2000 Crore) due to the suspension of the tournament midway. This year, BCCI was expected to earn Rs 3809.15 Crore from on ground sponsorships and media rights combined.

IPL 2021 dilemma - Mood of the nation Vs advertiser sentiment

The number of advertising categories in 14th edition of the Indian Premier League has gone up by 5% to 58. The top advertising categories are mobile handsets, ecommerce, gaming, ed-tech, OTT, social media, and digital wallets. Why is there so much interest in the T20 tournament by digital brands? Adgully organised a Twitter conversation on Friday, April 30, 2021 to understand ‘Why IPL is a hot property for digital brands?’, as well as get the viewpoints and strategies of the emerging and promising start-ups in India.

Other interesting stories of the Week:

Empathy at the workplace comes to the forefront during COVID-19 second wave

During these tough times, several companies have shown empathy in their leadership by offering employees to take some time off to be with their loved ones. While this is a small gesture, it is a cost to the company and as such cannot be underplayed during this crisis situation. On May 7, Adgully organised a Twitter Chat on the topic - ‘Employee-organisation relation – moving ahead in the Post-Covid world’.

How the industry is adopting a people-first culture during tough pandemic times

Crisis management and employee welfare have never been more important that the current pandemic times. For corporates, these have been extra tough times – arresting falling business amid lockdowns, managing the workforce working remotely and keeping them motivated and productive, ensuring the safety especially in the far more virulent second wave of COVID-19.

Verizon Media sells Yahoo and AOL to Apollo

Verizon and Apollo Global Management, Inc. (together with its consolidated subsidiaries, “Apollo”) yesterday announced that funds managed by affiliates of Apollo (the “Apollo Funds”) entered into an agreement to acquire Verizon Media for $5 billion. Verizon will retain a 10% stake in the company, which will be known as Yahoo at close of the transaction and continue to be led by CEO Guru Gowrappan.

WPP & Microsoft announce partnership to transform creative content production

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world. 

Twitter acquires new Startup Scroll for Subscriptions

Twitter has announced its new acquisition of building a scroll that will lead them to content subscription offerings for the users and increase in  revenue of the company. The scroll will provide content without interruption of ads in between which will lead users to read the content only.

Armed with learnings of 2020, how e-comm players are geared during COVID 2nd wave

Globally, e-commerce has witnessed a growth surge in the pandemic times. With lockdowns and restrictions on movements due to COVID-19, e-commerce saw a dramatic rise in its share of all retail sales, from 16 per cent to 19 per cent in 2020, as per UNCTAD, the United Nations Trade and Development body. Overall, global e-commerce sales jumped to $26.7 trillion, UNCTAD said.

Summer of content for ceiling fan brands this year

Come summers and all cooling machinery become our constant companions – more so when one is confined to one’s home due to the pandemic. As no one is stepping out of their homes, converting homes into comfortable dens has become a priority. Hence, the focus on ceiling fans, room coolers, air-conditioners, air purifiers, home entertainment systems, net connectivity equipment, kitchen appliances and more.

Traditional agency models and offerings won’t work for emerging brands: Shveta Singh

In conversation with Adgully, Shveta Singh, National Head, Digital for Motivator, GroupM, speaks about the agency’s attempt to create value for emerging brand not just by offering core digital services, but by reinventing the agency model.

“Today, online contributes to 7% of biz & is on track to grow 5x of pre-COVID-19 times”

In conversation with Adgully, Uma Talreja, Chief - Marketing and Ecommerce at Shoppers Stop Ltd, speaks about the omni-channel transformation of the brick-and-mortar brand in the pandemic times, change in consumption patterns, growing contribution of online to the overall business and more.

“Quikr has seen significant upward trends in traffic, engagement & transactions”

Speaking to Adgully as part of our weekly column Talking Insights, Vineet Sehgal, CMO, Quikr, speaks at length about the company’s strategy during the pandemic period, their engagement strategy for the brand with the rise in online transactions and much more.

“The Government can help the start-ups to implement the right solution at scale”

In conversation with Adgully, Shreyans Mehta CEO & Co- Founder, Medcords, speaks about his journey as entrepreneur, the Aayu and Sehat Sathi apps that they built for doctor consultation and the local pharmacies to digitise the health records, key learnings from 2020 and the road ahead.

Moj wants to be synonymous with the short video landscape in India: Shashank Shekhar

Moj is one such Made in India app that has been gaining tremendous traction since its launch, with over 120 million monthly active users, Moj has emerged as India’s leading short video destination platform. Having a talented community, Moj provides a platform to the artists from various regions to express their creativity in different genres and inspire millions of people. Moj has new features being introduced regularly for an exceptional social experience which can be downloaded on both iOS and Android.

“Constant deliberate innovation focus is a critical need for businesses today”

In conversation with Adgully, Vineet Kumar, Co-Founder & Chief Solution Architect, Affine, speaks about how organisations should focus on developing solutions that are super-agile and can adapt quickly to any shocks in the future.

Taj is not merely an industry magazine, nor is it a PR vehicle: Dr Rakshanda Jalil

In an exclusive interaction with Adgully, Dr Rakshanda Jalil, Editor, Taj Magazine, speaks at length about the evolution of the magazine in its 50 years of existence, the eclectic range of coverage, transitioning to the digital platform amid the pandemic times and more.

Ad-Vantage Quiz Wk 9: Elon Musk’s Doge, Magicpin, Heineken engage quizzers

Adgully is back with Week 9 of the Ad-Vantage Quiz with Rajiv Gopinath. Last week, participants engaged with questions related to Magicpin, Elon Musk’s Doge Barking Meme, Poila Boishakh and other enthralling questions.

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