Week at a glance: Landing page row again; Podcasting revisited; FM Phase 3; Betting ads

Landing Page: Amid shrinking ad pie, will fight for prime placement intensify?

With Zee Media exiting from BARC, citing landing pages and barker pages as the biggest concern and challenge, the issue has once again come into the spotlight. Landing page has been the bone of contention in the broadcast industry for a long time now with no solution in sight.

Podcasting - Part 1: Despite huge opportunity, where India lacks in tapping the potential?

The podcast industry in India is booming, especially during and after the pandemic. Once a hugely popular medium in the west, especially in the US, podcasting has come of age here, with the proliferation of an army of podcasters all over the country and a steadily growing audience. Since 2016, there has been an exponential growth in the number of podcast listeners in the country.

Podcasting Part 2: Why brands are still apprehensive of the medium

Despite the huge potential, the podcast domain faces certain challenges. What are the lacuna and issues plaguing the podcast industry? What is required to improve this nascent industry?

Zee-Sony merger gets CCI nod: Sony sees a digital future

ZEE Entertainment Enterprises Ltd. (ZEEL) today received an approval from the Competition Commission of India (CCI) for its proposed merger with Culver Max Entertainment Private Limited (formerly Sony Pictures Networks India Private Limited).

Govt gives nod to amendments in FM Radio Phase-III Policy guidelines

The Government has approved the amendments of certain provisions contained in the Policy Guidelines on Expansion of FM Radio Broadcasting Services through Private Agencies (Phase-III) referred as Private FM Phase-III Policy Guidelines. The decision was taken in the last Cabinet meeting chaired by Prime Minister Narendra Modi.

MIB issues advisory against betting ads still visible on TV & Digital Media

In light of the significant financial and socio-economic risk for the consumers, especially youth and children, the Ministry of Information and Broadcasting has issued two Advisories, one for private television channels and the other for digital news publishers and OTT platforms, strongly advising them to refrain from showing advertisements of online betting sites and surrogate advertisements of such sites.

FIFS welcomes MIB’s Advisories against illegal offshore betting platforms advertisements

Federation of Indian Fantasy Sports (FIFS) has welcomed the decision of the MIB not to allow the private television channels, digital news publishers and OTT platforms to broadcast/ show advertisements of online betting sites and surrogate advertisements. FIFS has previously emphasised the need for identification and prohibition of offshore business activities to ensure consumer interest safeguard.

WPP acquires remaining stake in MediaCom from Sam Balsara & Lara Balsara Vajifdar

WPP, Sam Balsara and Lara Balsara Vajifdar today announced that WPP has purchased the remaining 26 per cent stake in MediaCom Communications in India from  Sam Balsara and Lara Balsara Vajifdar.

Meta is focussed on getting the creator economy & brands together: Paras Sharma

Meta kicked off the 2022 edition of its ‘Creator Day’ to celebrate creators in India and recognise the way they push culture forward on Facebook and Instagram. In an exclusive interaction with Adgully, Paras Sharma, Director, Content and Community Partnerships, Meta, said that the year 2022 has been “wonderful, exciting, inspirational and extremely creative”.

“Tata Motors wants to have a larger connect with the people of Bengal this Dura Puja”

In an exclusive chat with Adgully for their Talking Insights column, Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles, speaks about this new campaign and how it weaves in the culture and spirit of West Bengal for this  year’s Durga Puja festival.

For Edelweiss Tokio Life, innovation is a habit: Abhishek Gupta

In conversation with Adgully for their Talking Insights column, Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, speaks at length about the #MeriMarziKaPlan campaign, how the company has been keeping personalisation at the core of its business strategy, changes in consumer behaviour regarding insurance planning, and more.

Organisations need to build trust with women as marketers & employers: Shaili Chopra

In conversation with Adgully, Shaili Chopra, Founder, SheThePeople & Gytree, speaks about women leaders in the current market ecosystem, lessons learned from the pandemic period, why she doesn’t look for work-life balance, ‘Sisterhood Economy’, and more.

Jovees is planning a huge marketing push with over Rs 60 cr in next 2 years: Rakhi Ahuja

In conversation with Adgully, Rakhi Ahuja, CEO, Jovees Herbal, speaks about onboarding Parineeti Chopra as the brand ambassador, the festive season plans, an aggressive marketing push in the next two years and more.

Will Jasprit Bumrah’s absence from T20 WC take the boom out of brands’ plans?

Jasprit Bumrah, India’s big and key World Cup player, may miss the T20 World Cup due a stress fracture of the back. While an official announcement is awaited, Bumrah is currently not playing the series against South Africa. BCCI is monitoring the situation and is hoping that Bumrah makes a fast recovery and is able play against Australia. He is a star cricketer and a wicket taking bowler who has been instrumental in winning many matches for India in the past.

Airtel Ads demonstrates India’s first immersive VR ad powered by 5G

Bharti Airtel , India's premier communications solutions provider today unveiled India’s first immersive Virtual Reality (VR) advertisement powered by 5G. The advertisement format on the Airtel Thanks app opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.

Star Sports unleashes promo blitz for the greatest rivaltry at ICC Men's T20 World Cup

The excitement surrounding ICC Men’s T20 World Cup 2022 is well and truly picking up steam. Capturing the mood of the nation, Star Sports, the official broadcaster of the marquee tournament, unveils its campaign for the ‘Greatest Rivalry’ in Cricket as India locks horns with Pakistan in the tournament opener on October 23, starting at 1.30 p.m. LIVE & Exclusive on the Star Sports Network and Disney+ Hotstar.

Vinay Maheshwari leaves India TV after short tenure of six months

India TV announced today that their Group CEO Mr. Vinay Maheshwari successfully completed his six-month short-term tenure. With the task accomplished, Vinay who had joined India TV in March, this year will move on to explore other professional avenues.

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