Week at a glance: Landing page woes; End of Ekam?; Sachet pricing; BBDOâ€™s painting

Broadcasters slam landing page ruling, see it changing TV ratings dynamics
The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) in its recent judgement quashed the Telecom Regulatory Authority of India’s (TRAI) directive dated November 8, 2017 that put a restraint on all broadcasters and distributors of TV channels from placing any registered TV channel, whose TV ratings is released by a TV rating agency, on the landing Logical Channel Number (LCN) or landing channel or Boot-up Screen.

TDSAT order quashing TRAI directive on landing page – wither goest TRPs?
The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) judgement on landing page comes as a relief for distribution platform operators (DPOs) as well as broadcasters.

BARC & Nielsen part ways, putting a question mark on Ekam’s future
Not so long ago, the question people were asking was – ‘When will Ekam launch?’, now with the latest developments, the question being asked is ‘Will Ekam ever be launched? It is learnt that the collaboration that BARC India had with Nielsen India for the digital measurement has ended.

Indepth: Analysing OTT platforms’ ‘sachet’ hook for consumers
OTT players are borrowing a tried and tested formula from the FMCG industry to hook in subscribers – sachet pricing. Sachet is not a new idea – FMCG companies had initiated over two decades back to expand the horizons of retail business and venture into rural markets.

Ads served up: How much personalisation is too much before becoming intrusive?
How often have you countered unwanted ads while using mobile applications? Do you ever find the option to opt out of these obnoxious ads? These ads can often be seen on websites and applications that have high traffic.

Eat my tofu? Maybe not!
As ads go pan-national and global, they do more than criss-cross borders. There are also a lot of cultural biases, nuances, language idiosyncracies and sensibilities that brand communications counter along the way. And it is in surprising ways that seemingly innocuous communications come back to bite the brands.

Cricket contributes 65%+ to sports viewership in India YoY: BARC THiNK
766 million viewers sampled sports content in India in 2018, 93 per cent of all sports viewers in 2018 watched cricket content. This was revealed by BARC India in its latest edition of THiNK newsletter, where it analysed the impact of cricket on television viewership.

Why this painting is making the ad fraternity nostalgic
The last few days have seen the ad fraternity as well as people from all walks of life trying to crack a painting puzzle. The 3 ft by 2 ft painting that was set up at the ZeeMELT event in Mumbai last week, achieved viral status once shared on social media. Though there was no credit shared for the painting, it was done by a team from BBDO India along with some outside assistance.

Nirmalya Sen launches ad agency 'The Rethink Company'
Nirmalya Sen, previously CEO of Havas Worldwide India has announced the launch of his independent creative agency called The Rethink Company.

While OTT’s growth is surreal, what TV offers is irreplaceable: Shaurya Mehta
&flix, the English movie channel from the Zee Entertainment Enterprises Ltd (ZEEL) stable, is celebrating its first anniversary. The channel, which replaced Zee Studio, is the second English movie channel under the ‘&’ brand.

India’s M&E industry to clock over Rs 451,373 cr by 2023: PwC
According to PwC’s ‘Global Entertainment & Media Outlook 2019–2023’, the Indian entertainment and media industry is expected to reach Rs 451,373 crore by 2023, growing at a compound annual growth rate (CAGR) of 11.28 per cent between 2018 and 2023.

The W Suite | Women are equally capable of leading large Organisations: Valerie Pinto
Diversity in the workforce has become a necessity today, and more so in the leadership positions. It can’t be denied that women bring a high level of creativity and empathy while solving problems and handling crises. Women leaders bring to the table a different level of dexterity.

Glass Lions 2019: Ogilvy India shortlisted for Hamam waterproof sarees
Ogilvy India is the only agency from India to be shortlisted in the Glass Category: The Lion for Change at Cannes Lions this year. The agency’s campaign done during the KumbhMela earlier this year for Hamam soap from HUL, wherein they distributed waterproof sarees to women devotees at the Kumbh, has been shortlisted.

Azim Premji steps down as Wipro chairman
Azim Premji, chairman of Wipro, calls it a day, handing over charge to his elder son, Rishad, after leading the company for more than 50 years. Wipro announced on Thursday that Premji will step down as executive chairman on July 30.

Vineeth Nair elevated to Media Head at Amazon
Vineeth Nair who was Account Manager, Digital Marketing (AMS) at Amazon has been elevated to the role of Media Head.

2019 Lok Sabha Election Results kept nation glued to news channels in Week 22
Chrome News Track, from Chrome Data Analytics and Media, which has been conducting study on News Content aired across India, has revealed that – not surprisingly – news about the “2019 Lok Sabha Election Results” was the “Most Aired, Most Watched and Most Discussed News” of Week 22.

Indian shows need to be more innovative: Anuraag Srivastava, Rainshine Entertainment
Tapping into the cricket season with the ICC Cricket World Cup 2019 commencing last week, Rainshine Entertainment, a next-generation media and entertainment company, has launched UltaFullta, India’s first cricket digital game show (DiGS).

Emotions run high in brands’ Eid campaigns
A curated list of Eid Al-Fitr visuals of 2019 wherein brands have visually played with elements like the crescent moon, the silhouette of the holy mosque, Arabic inspired fonts and some brand connect. Adgully has picked up the Ramadan Eid campaigns that stood out from the plethora of campaigns released ahead of the big day.

OOH powers ZEE5's campaign to woo Marathi viewers
ZEE5, India’s fastest growing OTT platform, has partnered with Brandscope, the outdoor agency arm of Dentsu Aegis Network to execute a campaign that enables regional markets get acquainted with the concept of consuming television shows anytime anywhere through their video streaming platform.

Groupm's Motion Content Group partners up with Banijay Asia
Motion Content Group, a division of GroupM and Banijay Asia, the 50:50 joint venture between world’s largest independent content creation company Banijay Group, and media veteran Deepak Dhar, has announced a first of its kind partnership for the Indian market in order to create content for TV broadcasters and OTT platforms.

BARC Wk 22: No major upheavals in Hindi GECs space in R+U
BARC India data for Week 22 (Saturday, May 25 to Friday, May 31) of 2019 [HSM (U+R) : NCCS All : 2+ Individuals], saw no change in the rankings of the top 10 Hindi GECs in Rural + Urban. All the channels, with the exception of Star Plus, saw an increase in their gross viewership.

Enormous Brands ropes in Ashima Mehra as Head of Client Servicing, Mumbai
In the process of beefing up its team, Enormous Brands has brought in AshimaMehra as Head of Client Servicing, Mumbai. Mehra’s previous stint was at Reckitt Benckiser.

Influencer marketing breaks new ground this election season
For the first time in the history of General Elections in India, the social media influencers were seen playing an important role to reach out to targeted audiences in various parts of the country. The 2019 Parliamentary Elections process across the country and the recent announcement of BJP’s thumping win give us a clear picture of the extensive demand and use of social media and social media influencers to successfully reach out to voters and strike a chord with them.

Trends you must know before you smash with hashtag virality
The hashtag story started back in August 2007 with a tweet by a techie and former Google developer Christopher Reaves Messina. He happens to be the inventor of the Hashtag, but till date didn’t patent it and this is what he had to say “I had no interest in making money (directly) off hashtags.”