Week at a glance: Langoor acquisition; Colors Telugu on Voot; Mumbai Mirror evokes nostalgia
Langoor will be rebranded as Langoor Havas and be led by its co-founder – Venugopal Ganganna – who will take on the newly-created position of Chief Digital Officer, Havas Group India, reporting to Rana Barua – Group CEO, Havas Group India.
Rohit Gupta, President of Sony Pictures Networks India was elected as Chairman of ASCI, while Subhash Kamath, Managing Partner, BBH Communications India was elected as Vice Chairman.
Adgully caught up with Josh Gallagher, Chief Product Officer, APAC at MediaCom, at the event to decipher the growth of the e-commerce industry in India.
Voot, the advertising-led Video on Demand platform from Viacom18, yesterday (September 18, 2019) announced its foray into the Telugu market with the launch of Colors Telugu on its platform.
India’s second largest advertising led Video on Demand platform VOOT is all set for its Telugu market foray with the launch of COLORS Telugu on VOOT.
Mumbaikars woke up today (September 18, 2019) to a unique edition of Mumbai Mirror, the compact newspaper from Times Group’s stable. The masthead appears reversed, while the cover page features iconic landmarks of the city.
The online fashion portal has tied up with leader in the content space Banijay Asia and GroupM’s Wavemaker for the 8-part digital reality series.
What started out as a small WhatsApp group has today transformed into a hyperlocal, app-based service. Founded in 2014 by Kabeer Biswas, along with Co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, Dunzo’s delivery service network is spread across Bengaluru, Delhi, Gurgaon, Pune, Chennai, Mumbai and Hyderabad.
GOQii, India’s leading preventive healthcare platform, has been firming up its operations in the recent past. It has received a further boost now, being chosen as one of the partners for the Fit India Movement, which was launched by Prime Minister Narendra Modi in August 2019.
Samsung has introduced two new technological solutions – Good Vibes and Relumino – that will provide the specially-abled people (especially deaf and blind) a strong communication tool and enable people with low vision to see better.
RAW Pressery, a home-grown brand that started with cold-pressed juices, has now introduced dairy-free almond milk to its portfolio of pure and healthy beverages.
Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident, progressive and inspiring individual who embodies self-belief.
Verizon Media, home to consumer brands like Yahoo News, HuffPost India, Yahoo Cricket and Yahoo Mail, today announced the appointment of Nikhil Rungta as Country Manager for Verizon Media’s India business. He will be based in Bangalore.
WPP today announces the appointment of Keith Weed to the Board as a non-executive director.
Subscription-based video-on-demand (SVOD) will account for about one-third of sector revenues in India by 2024, as per a new report by Media Partners Asia (MPA), titled ‘Asia Pacific Online Video & Broadband Distribution 2020’.
Essence has refresh their brand with the help of Design Studio, Ueno. The new logo and website are meant to reflect the modrdern brand experience.
Facebook has announced 3 interactive ad formats. Poll ads seen on Instagram Stories will now be seen on Facebook’s mobile app; playable ads only available to gaming companies will now be available to all advertisers.
In his welcome speech at the India Today Conclave 2019, Chairman and Editor-in-Chief India Today Group, Aroon Purie, touched upon a range of topics of national importance.
Team India shall sport the jersey with the new sponsor for the first time during the tomorrow's India vs South Africa T20I at Dharamshala.
Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the Marketing Communications mandate for the iconic stationary brand - Kokuyo Camlin.
Kinnect, formerly known as Social Kinnect, wins the Digital Marketing and Media Buying Mandate for Park Avenue’s apparel business (part of the prestigious Raymond Ltd.).
Following a competitive pitch, Interactive Avenues – A Reprise network company, the digital arm of IPG Mediabrands has bagged the digital mandate of India’s numero uno spice brand, Everest.
Food delivery app, Zomato has announced its entry into web streaming with 18 original shows over the next three months.
The main issue remains Zomato’s Gold service which allows for deep discounting, the brunt of which is passed on to the restaurant. The NRAI has said that Zomato Gold in its current form not acceptable in the dine in or delivery segment.
BARC India data for Week 37 (Saturday, September 7 to Friday, September 13) of 2019, did not see any change in channel rankings on Pay Platform. Dangal TV continued to fortify its numero uno status.