Week at a glance: Langoor acquisition; Colors Telugu on Voot; Mumbai Mirror evokes nostalgia

Havas Group acquires Langoor, its second digital acquisition this year

Langoor will be rebranded as Langoor Havas and be led by its co-founder – Venugopal Ganganna – who will take on the newly-created position of Chief Digital Officer, Havas Group India, reporting to Rana Barua – Group CEO, Havas Group India.

New Chairman Rohit Gupta’s three-point vision for propelling ASCI

Rohit Gupta, President of Sony Pictures Networks India was elected as Chairman of ASCI, while Subhash Kamath, Managing Partner, BBH Communications India was elected as Vice Chairman.

We see biggest e-commerce growth in mobile-first countries: Josh Gallagher

Adgully caught up with Josh Gallagher, Chief Product Officer, APAC at MediaCom, at the event to decipher the growth of the e-commerce industry in India.

Gourav Rakshit on Voot’s regional play, digital-first approach

Voot, the advertising-led Video on Demand platform from Viacom18, yesterday (September 18, 2019) announced its foray into the Telugu market with the launch of Colors Telugu on its platform.

Viacom18 drives digital first strategy by launching COLORS Telugu on VOOT

India’s second largest advertising led Video on Demand platform VOOT is all set for its Telugu market foray with the launch of COLORS Telugu on VOOT.

Why Mumbai Mirror reversed its masthead today? Nostalgia has a role to play

Mumbaikars woke up today (September 18, 2019) to a unique edition of Mumbai Mirror, the compact newspaper from Times Group’s stable. The masthead appears reversed, while the cover page features iconic landmarks of the city.

Reality shows, tapping K-Pop, OTT content - How Banijay Asia is upping the game

The online fashion portal has tied up with leader in the content space Banijay Asia and GroupM’s Wavemaker for the 8-part digital reality series.

Hyperlocal delivery service takes wings; Dunzo banks on first mover’s advantage

What started out as a small WhatsApp group has today transformed into a hyperlocal, app-based service. Founded in 2014 by Kabeer Biswas, along with Co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, Dunzo’s delivery service network is spread across Bengaluru, Delhi, Gurgaon, Pune, Chennai, Mumbai and Hyderabad.

Decoding GOQii’s campaign strategy; support to Govt's Fit India Movement

GOQii, India’s leading preventive healthcare platform, has been firming up its operations in the recent past. It has received a further boost now, being chosen as one of the partners for the Fit India Movement, which was launched by Prime Minister Narendra Modi in August 2019.

Samsung’s human touch brings Good Vibes for the deaf and blind people

Samsung has introduced two new technological solutions – Good Vibes and Relumino – that will provide the specially-abled people (especially deaf and blind) a strong communication tool and enable people with low vision to see better.

Growing a maiden category, RAW Pressery eyes Rs 120 cr in revenues by 2020

RAW Pressery, a home-grown brand that started with cold-pressed juices, has now introduced dairy-free almond milk to its portfolio of pure and healthy beverages.

Royal Stag stands for "Make it large"

Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident, progressive and inspiring individual who embodies self-belief.

Verizon Media brings on board Nikhil Rungta as Country Manager for India

Verizon Media, home to consumer brands like Yahoo News, HuffPost India, Yahoo Cricket and Yahoo Mail, today announced the appointment of Nikhil Rungta as Country Manager for Verizon Media’s India business. He will be based in Bangalore.

WPP appoints Keith Weed to the Board

WPP today announces the appointment of Keith Weed to the Board as a non-executive director.

Hotstar’s share of online video ad pie in India to be over 20% in 2019: MPA

Subscription-based video-on-demand (SVOD) will account for about one-third of sector revenues in India by 2024, as per a new report by Media Partners Asia (MPA), titled ‘Asia Pacific Online Video & Broadband Distribution 2020’.

Essence refreshes its brand for new brand experience

Essence has refresh their brand with the help of Design Studio, Ueno. The new logo and website are meant to reflect the modrdern brand experience.

Facebook to soon roll out augmented reality ads

Facebook has announced 3 interactive ad formats. Poll ads seen on Instagram Stories will now be seen on Facebook’s mobile app; playable ads only available to gaming companies will now be available to all advertisers.

This slowdown is a stage for real transformation: Aroon Purie

In his welcome speech at the India Today Conclave 2019, Chairman and Editor-in-Chief India Today Group, Aroon Purie, touched upon a range of topics of national importance.

BYJU’S to be the New Team India Sponsor

Team India shall sport the jersey with the new sponsor for the first time during the tomorrow's India vs South Africa T20I at Dharamshala.

Dentsu India bags Marketing Communications duties for Kokuyo Camlin

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the Marketing Communications mandate for the iconic stationary brand - Kokuyo Camlin.

Park Avenue awards Digital Marketing and Media Buying Mandate to Kinnect

Kinnect, formerly known as Social Kinnect, wins the Digital Marketing and Media Buying Mandate for Park Avenue’s apparel business (part of the prestigious Raymond Ltd.).

Everest Spices appoints Interactive Avenues as its first digital agency

Following a competitive pitch, Interactive Avenues – A Reprise network company, the digital arm of IPG Mediabrands has bagged the digital mandate of India’s numero uno spice brand, Everest.

Zomato forays into in-app video content with 18 originals

Food delivery app, Zomato has announced its entry into web streaming with 18 original shows over the next three months.

NRAI-Zomato unable to come to a resolution over 'Gold' service

The main issue remains Zomato’s Gold service which allows for deep discounting, the brunt of which is passed on to the restaurant. The NRAI has said that Zomato Gold in its current form not acceptable in the dine in or delivery segment.

BARC Wk 37: Dangal TV further fortifies its leadership status

BARC India data for Week 37 (Saturday, September 7 to Friday, September 13) of 2019, did not see any change in channel rankings on Pay Platform. Dangal TV continued to fortify its numero uno status.


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